Fitt Insider

Marriott Hotels acquired outdoor hospitality brand Postcard Cabins (formerly Getaway). A contrast from amenity-rich resorts, Postcard Cabins promises low-maintenance nature escapes. It counts 29 outposts across the US, all located within two hours of a major metro. Hoping to switch off, more consumers are turning to wellness travel and outdoor escapes. From Hipcamp and Under Canvas Inc. to major hoteliers, operators are leaning into slow experiences.

Eight Sleep enters supplements. 😴 💊 The smart mattress maker launched Sleep Elixir, a supplement formulated by analyzing 600M+ hours of member sleep data. Created in collaboration with scientific advisor Dr. Peter Attia, the pills tackle sleep health from the "inside out." Having raised $150M+ to optimize shut-eye, Eight Sleep's supplement line marks a strategic expansion beyond hardware. By combining temperature regulation tech with ingestibles—all tracked through its app—it’s taking an integrated approach to sleep fitness.

Therme Group is heating up. The Austrian spa-resort operator secured €320M ($336M) and acquired Munich’s Therme Erding, the world’s largest thermal spa, from its strategic partner. Attracting 1.9M annual visitors, the 180K-sq-m facility features 35 group saunas, 40 thermal springs, cold plunges, spa services, and a waterpark for kids. Building for physical, social, and mental well-being, THERME GROUP has an existing destination in Bucharest plus ground-up plans for Manchester, Frankfurt, Toronto, and DC. Read more: https://lnkd.in/eT3hUJpZ

CrossFit founder Greg Glassman is readying MetFix, a nutrition-focused program for curbing chronic disease. Following a familiar playbook, MetFix will promote metabolic health through invite-only seminars, coaching certifications, and gym affiliates. Details are sparse, but seminars are set to start in 2025. Rallying support from CrossFit circles without competing head-to-head, Glassman sees nutrition education as the missing link.

Press Release: Naboso, a pioneer in neuro-sensory based foot health products, closed a $3M funding round and strategic partnership with distribution company Protea Japan. Founded in early 2017 by functional podiatrist Dr. Emily Splichal, Naboso is changing the future of foot health and movement longevity — with users ranging from pro athletes to those living with chronic neurological conditions like MS and Parkinson’s disease. With this investment Naboso Technology, Inc will scale its team and accelerate its product roadmap.

GROWL emerged from stealth with a $4.75M seed round led by Skip Capital. Prepping for pre-sales in April ’25, it plans to “transform the traditional punching bag.” Its ceiling-high tech projects a human-sized coach on screen, while 3D and infrared sensors detect users’ impact, speed, and accuracy, automatically adjusting the bag to every punch.

Wellness brands are travel-ready. Recovery tech maker Therabody installed its first vending machine at San Francisco International Airport. The latest entrant, wellness brands are upgrading airport retail through automated storefronts. • AG1 is rolling out supplement vending machines. • Huel stocks meal replacement shakes for long flights. • Farmer's Fridge slings fresh salads daily. A win-win, brands reach a captive audience primed for purchase while travelers gain easy access to lifestyle-aligned products.

Press Release: Endurance supplement maker PLASMAIDE scored an investment from Olympic and Ironman World Champion Kristian Blummenfelt. The company’s growth map includes: • New Netherlands distribution center serving EU markets • Exclusive U.S. distribution partnership with The Feed • Middle East and Asia expansion scheduled for 2025 Founded in Australia, its adaptogenic liquid supps optimize blood flow and circulation — boosting exercise efficiency, muscle function, and recovery.

Represent x PUMA dropped a new performance line. 👀👟 The British fashion label’s 247 activewear division and the global sportswear giant launched a 12-piece collection including: • 247 x PUMA Elite Nitro running shoes engineered for HYROX • Performance apparel for both men and women • Training accessories designed for hybrid workouts • Premium technical materials with elevated design details Led by Olympic 800m runner Phoebe Gill and HYROX Master Trainer Jake Dearden, the collaboration marks 247's expansion into women's performance wear while building on PUMA's technical expertise. "This partnership represents a key milestone in our journey," says George Heaton, Represent's Creative Director. "Working with PUMA allows us to leverage their innovation in creating elite performance gear, especially for sports like HYROX where they're already a leader." The collection launches December 18th, combining PUMA Group's proven performance credentials with 247's premium aesthetic. Born from Represent CEO Paul Spencer's previous role as PUMA Europe MD, the collaboration aims to set new technical innovation and style standards for the growing hybrid training market.

I had the pleasure of joining Joe Vennare on the Fitt Insider podcast to explore how prioritizing employee wellbeing delivers measurable results—like 35% lower healthcare costs and 40% higher retention. But workplace wellness is about more than numbers. It’s about creating an environment where people feel supported, valued, and empowered to bring their best selves to work and beyond. Because when employees thrive, companies do too. Catch our full conversation—link in the comments! 👇 #EmployeeWellness #CorporateWellness #FittInsider