Kevin Gilman’s Post

🌍 The Global #Spirits Market: Where’s the Next Big Opportunity? 🍸 The spirits industry is booming, projected to hit $825.57 billion by 2029. #Whiskey, #gin, and #tequila are leading the charge, while low- and no-alcohol options are rising fast as consumers seek healthier choices. What’s driving the market? ✨ #Premiumization: Consumers are prioritizing quality over quantity. 🍸 #Cocktail culture: Mixology is shaping how we drink. 👫 Millennials and Gen Z: Sustainability and unique, experiential products are non-negotiables. But challenges remain: regulatory hurdles, counterfeit products, and supply chain issues test even the strongest brands. 💡 Curious about the trends shaping spirits in 2025? Read the full article here: https://lnkd.in/gt8abqai #SpiritsIndustry #GlobalTrends #Premiumization #GourmetPro

In Australia, we're in a period when alcoholic beverages can expect some of its highest sales as a segment, with research from Growth Scope showing that beer options are particularly strong during spring and spirits enjoy their highest popularity during the Christmas season. Another trend we can expect to see is one that's already picked up in larger markets like the US post-pandemic - while premium drinks are slowing down, the countertrend is rising interest in super-premium-and-above, and we're also seeing a shift at the same time in the average buyer's profile - the male/female buyer dichotomy is now more gender-balanced. Good insights for the industry here in Australia to take away as we head into one of the busiest sales periods for alcoholic drinks 👇🏻 via TheShout #beverages #whiskey #spirits #premiumproducts #consumerbehaviour

OK...I don't think any real CPG company would enter a new product category with 4 different brands. But Tilray is not a real CPG company, which is why they are entering the hemp-derived Delta-9 THC beverage category, with 4 different brands. "420 Fizz is a sleek and modern brand built off Tilray’s iconic 420 beverage platform. Enhanced with 5mg HDD9 per can, 420 Fizz is an exciting new seltzer with a refreshing taste. Herb & Bloom, a super-premium mocktail, offers a unique way to experience timeless classics with its harmonious blend of refreshing fruit notes infused with 5mg HDD9 per can. Each drink is crafted for a smooth and balanced experience, resulting in a delicious taste. Welcome to a world blooming with possibilities. Fizzy Jane's is a light and delicious seltzer with 5mg HDD9 per can and three classic flavors Blackberry, Blood Orange and Vanilla. A nostalgic brand created for the curious consumer. Happy Flower is inspired by classic cocktails, with a citrusy Margarita, a juicy Strawberry Daiquiri, and a bubbly and fruity Peach Bellini. Each Happy Flower cocktail contains 5mg HDD9 THC per 12oz. can and provides a new way for consumers to relax and unwind in a format that’s familiar, convenient, and delicious. Tilray will launch Happy Flower in partnership with Emergent Beverage in the Texas and Louisiana markets." That's 4 different brands to properly position and gain listings and generate consumer awareness and trial and refine...it's just too much at once. I spent 25 years in CPG, and ran a number of beverage-related brands like Maxwell House Coffee and Del Monte Fruit Drinks and Bacardi and Grey Goose Spirits and bev-alc RTD's and I cannot recall ever trying to launch 4 brands at the same time, especially into a still nascent and changing product category. It just seems business irresponsible - it might make for good investor fodder, but it's not smart marketing strategy.

Staying on top in today’s crowded, dynamic beverage industry requires a fresh approach from even the most well-established brands. While the growth opportunity in the bubble tea market is significant – Forbes Business Insights projects that the global bubble tea market will grow from $2.46 billion in 2023 to a predicted $4.78 billion in 2032 – with increased opportunity comes increased competition. Bubble tea has always been an industry with low barriers to entry, and an increasing number of brands are entering the market – both in QSR and retail – even as other caffeinated drinks threaten to capture market share. To break through the noise, Chatime, a leading global bubble tea and innovative beverage brand, recently reinvigorated its brand platform. The brand refresh reflects the vibrant, youthful spirit of the company in a way that speaks to evolving consumer tastes and preferences – and appeals to Gen Z consumers around the world who represent the brand’s fastest-growing customer base. Founded in Taiwan in 2005, Chatime was one of the first brands to take the bubble tea concept international. Now, the brand is tapping into the latest consumer trends and insights to fuel its boldest transformation to date, solidifying its strong brand relevance and permanence. Read more → https://lnkd.in/ddCXfMH3

Discover how alcohol brands are innovating with non-alcoholic options and creating inclusive social experiences as sober culture reshapes the beverage industry 🥂 From market insights to celebrity influences and event strategies, learn how brands are staying relevant in this evolving landscape🍹🚫🍸 Click the link in the comments to read the full article 💭 #alcoholfree #nonalcoholic #healthconscious #soberliving #wellness #mocktails #soberlife #experiential #brand

There's a recent revenue surge among small beverage manufacturers, driven by increasing consumer demand for artisanal and craft beverages. These businesses are not only capitalising on innovative products and effective marketing but are also aligning with growing preferences for sustainability and local sourcing. This trend is transforming the beverage industry, making it more dynamic and competitive. 👏 #BeverageIndustry #SmallBusiness #CraftBeverages https://lnkd.in/gZScabry

🍹𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐥𝐮𝐛 𝐒𝐨𝐝𝐚 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐓𝐫𝐞𝐧𝐝𝐬, 𝐆𝐫𝐨𝐰𝐭𝐡, 𝐚𝐧𝐝 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 As the beverage industry continues to evolve, the Club Soda Market is garnering increasing attention. With a dynamic landscape driven by changing consumer preferences and innovative product offerings, it’s essential to stay informed about the latest developments. Here’s a closer look at the current state of the Club Soda Market and what’s on the horizon. ☑ Read More: https://lnkd.in/dGY4yAcG 𝐂𝐥𝐮𝐛 𝐒𝐨𝐝𝐚 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 In recent years, Club Soda Market Trends have shifted towards premium and flavored variants, reflecting a broader consumer interest in sophisticated and versatile beverages. The rise of health-conscious living has also spurred demand for low-calorie, no-sugar options, aligning perfectly with the attributes of club soda. Understanding these trends helps businesses tailor their strategies to meet evolving consumer needs. 𝐆𝐥𝐨𝐛𝐚𝐥 𝐂𝐥𝐮𝐛 𝐒𝐨𝐝𝐚 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 A comprehensive Global Club Soda Industry Analysis reveals a steady growth trajectory fueled by increased consumer awareness and the expanding availability of club soda across various markets. 𝐂𝐥𝐮𝐛 𝐒𝐨𝐝𝐚 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 Insights into Club Soda Consumer Preferences highlight a growing inclination towards natural ingredients and unique flavor profiles. As consumers become more discerning, their preference for premium, craft-style club sodas is on the rise. Brands that adapt to these preferences by offering innovative and high-quality products are poised to gain a competitive edge. 𝐂𝐥𝐮𝐛 𝐒𝐨𝐝𝐚 𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐫𝐨𝐰𝐭𝐡 The Club Soda Market Growth is a testament to the beverage’s enduring appeal. With increasing adoption in both casual and premium settings, the market is expected to expand significantly in the coming years. This growth is driven by factors such as enhanced distribution channels, strategic marketing initiatives, and the rising popularity of mixology and sophisticated cocktails. 𝐂𝐥𝐮𝐛 𝐒𝐨𝐝𝐚 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 Navigating the Club Soda Competitive Landscape requires a keen understanding of market players and their strategies. Leading brands are focusing on differentiation through product innovation and strategic partnerships. Staying ahead in this competitive arena involves leveraging market insights to anticipate shifts and capitalize on emerging opportunities. 📊 Top Leading Companies: • The Coca-Cola Company • Danone • Dr. Pepper Snapple • Nestlé • PepsiCo • SPARKLING ICE • Tempo Beverages Ltd • The Whole Truth Foods • SodaStream International, Ltd. • WATSON GROUP • Seagram #ClubSoda #MarketTrends #IndustryAnalysis #ConsumerPreferences #MarketGrowth #BeverageIndustry #BusinessStrategy

𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐒𝐩𝐢𝐫𝐢𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝑹𝒆𝒒𝒖𝒆𝒔𝒕 𝒂 𝑭𝒓𝒆𝒆 𝑺𝒂𝒎𝒑𝒍𝒆 𝑪𝒐𝒑𝒚 𝒐𝒓 𝑽𝒊𝒆𝒘 𝑹𝒆𝒑𝒐𝒓𝒕 𝑺𝒖𝒎𝒎𝒂𝒓𝒚: https://lnkd.in/dRPw4imx In 2023, the #Premium #Spirits #Market was valued at USD 174.36 billion and is projected to grow to USD 348.53 billion by 2030, achieving a CAGR of 10.4% from 2024 to 2030. Overview: Premium spirits are meticulously crafted beverages, renowned for their quality and sold by leading brands. The market is driven by a global trend towards high-quality drinking experiences, particularly among discerning consumers. Market Scope & Research Methodology: Our latest report delves into emerging trends, market drivers, and growth opportunities within the Premium Spirits Market. Detailed segment-wise and regional analyses provide insights into consumer preferences and competitive dynamics. 𝑹𝒆𝒈𝒊𝒐𝒏𝒂𝒍 𝑰𝒏𝒔𝒊𝒈𝒉𝒕𝒔: ♦ North America led the market in 2023, driven by rising consumer spending on premium spirits in bars and restaurants. ♦ Europe followed suit with strong demand for cocktails and premium alcoholic beverages. ♦ Asia Pacific shows promise with increasing social media influence and a growing preference for authentic, low-alcohol content spirits. Market Dynamics: Increasing consumer preference for high-end spirits drives market growth. Challenges include high taxes and regulatory constraints, particularly in developing markets like India. Segmentation: The market is segmented by product type (whisky, tequila, gin, vodka, brandy, rum, others), source (natural, flavored), distribution channels (online, offline), and end-users (individuals, commercial, restaurants). Opportunities Ahead: Innovative product launches and strategic marketing efforts are expected to create lucrative growth opportunities amidst evolving consumer tastes and preferences. 𝑷𝒓𝒆𝒎𝒊𝒖𝒎 𝑺𝒑𝒊𝒓𝒊𝒕𝒔 𝑴𝒂𝒓𝒌𝒆𝒕 𝑲𝒆𝒚 𝑷𝒍𝒂𝒚𝒆𝒓𝒔 1. Diageo 2. Pernod Ricard 3. Tito's Handmade Vodka 4. Hitejinro Co Ltd #PremiumSpirits #MarketResearch #IndustryInsights #GlobalTrends #BusinessStrategy #FoodBeverages

Collaborative Products: The way to go in Ready-to-Drink (RTD). Diageo and PepsiCo Join Forces for Captain Morgan RTD Launch. Diageo, the world's top spirits firm, and PepsiCo, the world's largest food and beverage company, have partnered to introduce Captain Morgan's Ready-to-Drink (RTD) drinks in a major partnership. Two industry titans join forces in this strategic partnership to disrupt the RTD market. A Growing Market The RTD category has experienced rapid growth, driven by consumer demand for convenient, portable, and refreshing beverages. According to market research, the global RTD market is projected to reach $25.4 billion by 2025, growing at a CAGR of 7.5%. Captain Morgan's RTD Debut Captain Morgan, Diageo's iconic rum brand, enters the RTD market with three refreshing flavors: 1. Captain Morgan Original Spiced Rum & Cola 2. Captain Morgan Pineapple Rum & Coconut Water 3. Captain Morgan Grapefruit Rum & Soda. These ready-to-drink cocktails combine Captain Morgan's signature rum with natural flavors and ingredients, offering consumers a convenient and delicious way to enjoy their favorite spirits. PepsiCo 's Expertise: PepsiCo's vast distribution network, marketing expertise, and experience in the RTD category make it an ideal partner for Diageo. PepsiCo's capabilities will enable Captain Morgan RTD to reach a wider audience and capitalize on the growing demand for RTD beverages. Diageo 's Spirits Expertise. Diageo's spirits expertise and Captain Morgan's brand equity bring credibility and authenticity to the RTD market. The partnership leverages Diageo's knowledge of consumer preferences and trends in the spirits industry. Key Benefits This partnership offers several benefits: 1. Increased distribution reach 2. Enhanced marketing and promotional efforts 3. Access to PepsiCo's RTD expertise 4. Diageo's spirits expertise and brand equity Quote from Diageo: "We're excited to partner with PepsiCo to bring Captain Morgan's iconic rum to the RTD market," said Dayalan Nayager, Diageo's Managing Director of Global Sales. "This collaboration combines our spirits expertise with PepsiCo's RTD know-how, offering consumers a unique and refreshing drinking experience." Quote from PepsiCo: "PepsiCo is thrilled to partner with Diageo to launch Captain Morgan RTD," said Robert Pohlad, PepsiCo's Chief Innovation Officer. "Our expertise in RTD and Diageo's spirits leadership make this a winning combination." In Conclusion - As I wrote in my last article for The Coca-Cola Company  and Ores, Collaborative product is the way to go for RTD and alcoholic fizzy drinks, and this partnership between Diageo and PepsiCo marks a significant milestone in the RTD market. By combining their strengths, Captain Morgan RTD is poised to disrupt the category and capitalize on the growing demand for convenient, portable, and refreshing beverages. #The Coca-Cola Company, #PepsiCo, #Diageo, #Coca-Cola HBC, #hr, #Supplychainplaning #SCM, #Hiring #demandplanning,

Reinventing a Global Beverage Brand: Chatime Evolves in a Fast-Growing Market Staying on top in today’s dynamic beverage industry requires a fresh approach, even for well-established brands. Chatime recently reinvigorated its brand platform and created Cups of Joy to highlight that enjoying a Chatime beverage is fun and uplifting, whether you are taking a moment to indulge in a treat for your mental health, socializing with loved ones, or recharging for the day ahead. To find out how we continue to innovate with trend-forward beverages in the growing bubble tea market, please click the link below. https://lnkd.in/gs3vBsct #Chatime #CUPSOFJOY #BrandRefresh