Kevin Gilman

I was thrilled to speak to Delaware LIVE News and share the sentiments from our team and clients on our new product integrations and the strides we are taking to push our industry forward. Measurement is a key element to understanding what is effective in your media mix and that is why we have turned our measurement over to a third party StreetMetrics, showing our commitment to accuracy for our partners. With this, we will have deeper insights to our exposed audiences and ability to create an omni-channel campaign through digital products creating frequency with our campaigns. #CarvertiseCreates #DigitalIntegrations #OOHMeasurement #StreetMetrics #AdMeasurement #OOHToday

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Advertisers are making major moves in retail media, with spending projected to hit a staggering $54.48 billion in 2024—nearly 1 in every 7 US ad dollars! 👀 As retail media evolves into an advertising cornerstone, the shift towards off-site channels like CTV is bringing new opportunities—and challenges. From measurement inconsistencies to operational hurdles, advertisers are navigating a complex landscape. Join us for EMARKETER’S Meet the Analyst Webinar where StackAdapt’s very own Renee Caceres will break down the latest forecast and dive into the trends shaping retail media in 2024.

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A fair and well researched piece this morning. (No I was not a source.) Buried in it is this line. "though a far cry from reports of Oracle Advertising earning more than $2 billion in 2022" It's fair to wonder how Business Insider, came up with the wildly outlandish $2bb+ figure. My supposition is they talked to a single, misinformed employee and never bothered to verify the number. All of this makes the case for the open internet. A niche publisher, AdExchanger comes to market with a well researched thought out piece where the author James Hercher clearly interviewed multiple sources, verified his facts and presents the reader with a clear picture of the machinations behind the curtain. Meanwhile, the Business Insider pieces seem slapdash, sensational and poorly researched. Ironically one would think the larger, more resourced publication would have higher ethical journalistic standards. The reason I bring this up is 2-fold: ▶ This is a subject I have relatively strong knowledge in. Therefore, I am more able to separate facts from falsehoods. Understanding how poor BI's (pay gated) reporting is on the subject is concerning. In the scope of global life, this is a small story. But it's instructive as to the priorities of the modern newsroom. ▶ Independent publishing, which seems to be, in this case, vastly superior to pay-gated big publishing, is at serious risk with the pending demonetization of Chrome. As someone who has built a career in the industry, it's clear that the goal of maintaining a free, open internet is imperative. Lastly, I would encourage the Business Insider newsroom to take a look at their oversight and practices. I doubt that the individual authors of the Oracle Advertising stories are intentionally publishing false information. There is likely a culture that prioritizes speed over facts and clearly a focus on sensational headlines over thoughtful journalistic integrity. I hope as the business matures they can take a more ethical approach. https://lnkd.in/eR-EMUJ6

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Data, data, data! With Atlanta being recognized as a sports epicenter, using data to target sports fans has never been more valuable combined with OOH. Like peas and carrots! #Advertising #outofhome #atlanta #data #mobilesolutions

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Great read... Learn more about why diversifying your partnership strategies is essential in today's digital environment. Explore the eBook "The Importance of Diversifying Your Partnership Strategies" by Partnerize: https://okt.to/9l2hM0

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AdExchanger has a great recap from the recent Go Addressable Summit in NYC, where industry leaders discussed the growth of addressability and its potential for transforming TV advertising. #EffectvEmp https://bit.ly/4fXTnsu

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Every successful team has a strong playbook, right? Cadent can help you win big! Download our Sports Audiences Playbook⬇️to discover winning strategies and insights on how to reach your target audience in-game and year-round effectively!

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Another solid Marketer's Edge interview with Mark Sneider and Julia Boyer MacMullan, Director of Marketing at Springside Chestnut Hill Academy, the largest independent school in Philadelphia. If your marketing services firm or ad agency focuses on educational marketing, and specifically independent, private schools, you should watch this episode of Marketer’s Edge. (Interview link in first comment.)

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Amid rapid changes like AI advancements and cookie deprecation, the new Sellers and Publishers Report highlights opportunities for marketers to grow audiences through emerging, premium channels on the open internet. As consumers shift away from walled gardens, leveraging connected TV and digital audio, and focusing on authenticated ad impressions, marketers can meet evolving consumer preferences while respecting privacy. https://lnkd.in/eExEdqSM

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A staggering 81% of advertisers are worried about ad fraud in their CTV/OTT campaigns, and 25% are very concerned. At PREMION, ad fraud protection has been a strategic priority from the start. Check out the quick read below and get a copy of our Advertiser Perceptions Study linked in this article.

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🚨Useful eBook 🚨 See what the 8 "musts" are for successful partnerships in one of our latest eBooks1 Maximize revenue, prioritize action items, and leverage Partnerize technology for growth strategies. Download now: https://okt.to/qokp2g

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Never bad to work for a company being recognized by one of the leading industry organizations. Thanks AdExchanger for the recognition and hard work that has gone into Adform trying to Change the Game. Transparency matters. Data Privacy matters. Carbon reduction matters. Reach Rate matters. Your marketing results matter. #adtech #programmatic #transparency #reach

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I’m glad to see that 80% of CTV/OTT advertisers now view streaming as a natural extension of their linear TV strategy. A majority of those advertisers recognize what we tell clients all the time — that leveraging linear and CTV together enhances full-funnel ROI, improves ad recall, and boosts brand awareness. As TV advertising evolves, we continue to see well-balanced linear, and CTV campaigns as the best means for driving measurable business impact. How can we help you harness Total TV to generate awareness and acquisition at scale? Let's chat. https://lnkd.in/eegnaUF4

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🚀 Exciting News! 🚀 We’re thrilled to announce the launch of Quartile's 2024 Retail Media Pulse Report—a comprehensive study that delves into the latest trends, challenges, and opportunities shaping the future of retail media. In this report, you'll discover key insights into how retail media is evolving, including: 📊 Emerging advertising trends 🛍️ Strategies to drive eCommerce growth 💡 Industry benchmarks to help you stay ahead of the competition Whether you're an advertiser, brand, or retail leader, this report provides the data and strategies you need to make informed decisions and stay competitive in today’s fast-paced marketplace. Don’t miss out on these valuable insights! Download the full report below. #RetailMedia #eCommerce #DigitalMarketing #RetailTrends #MarketingInsights #Quartile

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🤯 AI is finally making the dream possible - targeting audiences by emotional state vs. demographics 🤯 Top Golf's emotional targeting strategy has yielded impressive results by using Cognitiv's AI to predict when consumers are most likely to be receptive to Topgolf's messaging, considering factors like weather, time of day, and day of the week: 47% increase in click-through rates 33% reduction in cost per acquisition 25% decrease in cost per click https://lnkd.in/gNm2k9ii

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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Looking to Expand into New Markets? Learn How a Go-To-Market Strategy Can Transform Your Growth Game! Dive into this insightful article by Harte Hanks' SVP of Sales and Marketing, Kelly Waller, on unlocking new markets with demand generation. Don't miss out on expert tips to minimize risks and maximize success! https://lnkd.in/exdMyXn4

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Find me a better email, SMS, and overall communication platform and I’ll buy you a round of golf. Great seeing the Klaviyo team at #accelerate. Leveraging 1st party data for suppression, acquisition, and re-engagement purposes ensures Keynes Digital is delivering the most effective CTV campaigns for our brand partners. #emailmarketing #sms #retentionmarketing #accelerate24 #partnerships #integrations #ctv #targeting #ctvadvertising Dean Driscoll

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