Dave Kellogg’s Post

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EIR at Balderton Capital, Independent Consultant, Author of Kellblog, and Co-host of SaaS Talk.

There are two very different ways to play in Silicon Valley: playing to win versus playing to make plan. VC moonshots dominate the first. PE platform acquisitions and roll-ups dominate the second. But these plays are very different, attracting different investors and different employers. And the catch is most of the main strategy books in Silicon Valley were written for the playing to win world. The biggest risk is run strategies and hire people more appropriate to one world than the other. In this post, I'll explore both and the differences between them.

Playing to Win vs. Playing to Make Plan: The Two Very Different Worlds of Silicon Valley

Playing to Win vs. Playing to Make Plan: The Two Very Different Worlds of Silicon Valley

http://kellblog.com

Chirag Mehta

Analyst and Enterprise SaaS CxO | Cybersecurity, AI, and Next-Gen Platforms | Ex-Google, SAP, Oracle | Lifelong learner

7mo

Fascinating post, Dave! Thanks for writing it so clearly, and saying what others are afraid of saying. "Playing to win" and "Playing to make plan" require very different leadership teams, and most start-ups have followed a simple recipe to hire folks that are stage-appropriate. That no longer works. Just like how PE operators have optimized the leadership talent, VC-backed companies will have to be very precise about who they hire, especially on the product and technology side (beyond sales), how they build an ecosystem, how aggressively they acquire companies, how they balance product-led against sales-led, and many more dimensions. Your growth plan simply can't be "we are going to grow as fast as possible, and then we will figure out the next steps."

Julien Lesaicherre

Chief Growth Officer at Yoobic

7mo

One of your best post Dave. The extract from "A Few Good Men" reminds me some memories :) . Very few understand what it takes to drive revenue in hyper growth company who's here to "plays to win". Candid questions, what's your writing process that allows you to bring so many references / links to articles? PS: "Opinions" link on your page https://kellblog.com/frequently-asked-questions/ is broken. Thank you Dave!

Sanjeev Kumar

Investor, Entrepreneur, Advisor | AI+Enterprise+Industrial | Stanford DCI | @dataplumbers

7mo

Dave Kellogg, not to mention, VC and PE funds have VERY different return-patterns - just under 50% of the VC funds return their capital, compared to ~85% of PE funds! That is bulk of the VC funds lose money.

Martin Fincham

Chair / NED / Author / Investor

7mo

Another great ‘cold clarity’ post where I feel that I had a front row seat during the germination (or should that be rumination?) stage of the ideation process 😊

John James

Commercial Strategy Consulting CCO/CMO/CRO/CGO. Champagne aficionado

7mo

Yes this is true. Channeling a bit of Roger Martin here I see. But they are extremely different approaches. Very rare to find companies/founders who are serious about the former.

Steve Offsey

Fractional CMO & Advisor helping B2B startups add pipeline & revenue 🚀

7mo

You really outdid yourself with this one Dave! Knowing who you are is as important for companies as it is for the people who run them. Leaders need to know what kind of startup they're leading to set meaningful goals, align and motivate employees to pursue them, and prioritize the actions required.

Carlo Pacifico

Senior Partner, Disruption Selling | The Art of Selling Against Everybody! | Consultant, Coach and Investor | Empowering Disruptors and Incumbents for Hypergrowth

7mo

Great post! Very different.

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