Keeano Martin’s Post

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CTO (AI, Cloud Infrastructure, Mobile Apps, eCommerce, Blockchain, Security, Team Leadership, MIAP)

LumiRx just shared a valuable checklist for businesses to assess their risk of counterfeiting, and it's a must-read for anyone concerned about brand protection. As CTO, I know how damaging counterfeits can be to a company's reputation, revenue, and customer trust. That's why it's crucial to be proactive and take steps to safeguard your brand. LumiRx's checklist highlights four key characteristics that make products particularly vulnerable to counterfeiting: - Small and Lightweight: Easier to replicate and transport. - Globally Sourced: Complicates authenticity verification. - High Per-Unit Price: More attractive to counterfeiters. - No Authentication System: Makes counterfeiting easy. If your products fit any of these descriptions, it's time to take action! LumiRx offers innovative NFC solutions that can help you protect your brand and build trust with your customers. You can check out their post for the full checklist and learn how LumiRx can help you protect your brand from counterfeits. 👇 . . . #brandprotection #anticounterfeiting #security #technology #innovation #NFC #supplychain #customerexperience #riskmanagement #businessdevelopment #LumiRx

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⚠ Here's 4 Signs that your Brand Trust is at Risk! ⚠ Counterfeiting is a real threat that can shake the trust you've worked so hard to build. So, how can you tell if your brand is at risk? The truth is, all brands are at risk, but you’re especially vulnerable if if your product has the following characteristics: ➡ Small and Lightweight: Easier to replicate and transport. ➡ Globally Sourced: Complicates authenticity verification. ➡ High Per-Unit Price: More attractive to counterfeiters. ➡ No Authentication System: Makes counterfeiting easy. Instead of waiting for the inevitable, consider investing in anti-counterfeiting technology. This proactive step not only protects your brand’s integrity but also solidifies the trust you've built with your customers. You're basically hitting two birds with one stone. Learn more: www.lumirx.com #pharma #pharmaceuticalindustry #manufacturing #productmanagement #commerce #businessdevelopment #entrepreneur #technology

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