Kevin Patrick (KP) 🤝’s Post

Are you struggling with 𝐥𝐞𝐧𝐠𝐭𝐡𝐲 𝐬𝐚𝐥𝐞𝐬 𝐜𝐲𝐜𝐥𝐞𝐬 and 𝐥𝐨𝐬𝐢𝐧𝐠 𝐨𝐮𝐭 on potential deals? You're not alone! In recent discussions with founders in the IT and SaaS industries, I found that 60% 𝐨𝐟 𝐭𝐡𝐞𝐦 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐩𝐫𝐨𝐥𝐨𝐧𝐠𝐞𝐝 𝐬𝐚𝐥𝐞𝐬 𝐜𝐲𝐜𝐥𝐞𝐬 𝐚𝐧𝐝 𝐥𝐨𝐬𝐭 𝐝𝐞𝐚𝐥𝐬 𝐚𝐬 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐢𝐦𝐚𝐫𝐲 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬. When asked why, most were unsure, while others pointed towards a lack of trust from their clients. The solution seems apparent, yet often overlooked - 𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐲𝐨𝐮𝐫 𝐜𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐭𝐫𝐮𝐬𝐭! Here's how you can do it: 🔸𝐌𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐜𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐢𝐞𝐬 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜: Skip the spammy text testimonials. Instead, conduct in-depth interviews with satisfied clients, showcasing how you've successfully helped them. Share these 'sales assets' on LinkedIn, social media, and your website. 🔸𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐤𝐢𝐧𝐠: Regularly produce engaging content and creative ads that reflect your authenticity and credibility. Share client success stories and proof of your expertise. 🔸𝐋𝐞𝐚𝐝 𝐧𝐮𝐫𝐭𝐮𝐫𝐢𝐧𝐠 𝐢𝐬 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥: Set up systems for lead nurturing and drip campaigns. Consistent engagement will keep you at the forefront of their minds. Surprisingly, 80% of companies lack an effective lead nurturing system. Don't be part of that statistic. How are you currently enhancing your credibility and shortening your sales cycle? Share your experiences! 𝐃𝐌 me "𝐋𝐞𝐚𝐝 𝐍𝐮𝐫𝐭𝐮𝐫𝐞" if you're interested in a free document detailing how we set up effective lead nurturing for our partners! #SalesCycle #LeadNurturing #Credibility #TrustBuilding

Struggling with low visibility and a lack of lead generation? I get it—it can feel like shouting into a void. I’ve been there. There was a time when I was posting consistently, attending networking events, and doing all the “right” things, But the leads? Barely trickling in. It was frustrating—like my efforts weren’t reaching anyone. Then, I realized the hard truth: It wasn’t just about showing up. It was about showing up with a purpose and a clear strategy. Here’s what I learned (and wish I’d known sooner): - Clarity of message: ↳ Try to make your offer understand to your audience in seconds. ↳ Focus on a value-driven message that speaks to their pain points. - Targeted visibility: ↳ More visibility isn’t about being everywhere; it’s about being in the right places where your potential clients are. - Consistent Follow-Up: ↳ Lead generation doesn’t end with a post or a pitch. ↳ The magic is in the follow-up—engaging, building trust, and offer value. By shifting my focus to these strategies, I began to see real engagement and leads flowing in. P.S. Struggling with low visibility and fewer leads? Let’s talk. #lead #sales

At the risk of showing my age (not for the first time) one of my favourite tv programs when I was younger was “A Question of Sport.”    My favourite part was “What Happened Next”, where they would show some obscure sporting moment, freezeframe it and the contestants had to guess what was going to happen.     Being an expert of tenuous links, I am going to take this magically into the lead generation world and take on the role of David Coleman (or Sue Barker.)    “What Happens Next?” is one of the most important questions to ask when it comes to lead generation. It is also one of the questions that is ignored the most.     Knowing the client’s lead follow up or nurture process helps put some meat on the bones of a brief. I like to have a full view on what the client is trying to achieve as early in the conversation as possible, because part of our role is to ensure we are providing a relevant solution to the brief that is circulated by the client. Having that conversation has often resulted in identifying that the methodology the client has requested is actually not the right fit for their process, or the outcomes they want.     Having insight on what the client will do next can help dictate everything – from the lead generation tactics employed, through to the volume of leads generated – but also the cadence in which they are supplied to the client. For example, there is no point in overwhelming an under resourced BDR team with a volume of responses, simply because the business “needs to bolster the pipeline with leads” – all that will do is create blockage further down the line and data will become untouched.     As a supplier in the lead generation space, as well as an ex-agency leader, I see these as part of the service Rethink Demand need to provide. We are there to constructively challenge our clients to ensure expectations are aligned and suitable tactics are employed – and understanding what the next step in their lead generation process is a fundamental part of that.     #b2bmarketing #leadgeneration #demandgeneration    (Photo: BBC - Question of Sport - from my era) 

Sports quizzes (and 90s mullets) aside, knowing "What happens next" in the lead nurture process is essential for B2B marketers, to make they are generating the "right" leads, and in the "right way". Here's one of our Co-Founders James Taylor with this insight. #b2bmarketing #demandgeneration #leadgeneration

A brand-new month brings fresh opportunities! April is here, and today is the perfect time to hit the ground running and achieve your goals. In the past month, I'm proud to say that my efforts helped generate a 30% increase in qualified leads.  But success in this field isn't just about numbers. It's about understanding the target audience, crafting compelling messaging that provides solutions, and closing deals. A few essential components of my lead generation recipe are as follows: Before diving into any campaign, I prioritize understanding the buyer's journey. What are their pain points? What motivates them? High-quality content is the cornerstone of any effective lead gen strategy. I focus on creating informative and engaging content that educates potential customers and establishes my client as a thought leader. These are just a few of the ways I approach lead generation. If you're looking to boost your sales pipeline, I'd love to connect and discuss how I can help! #LeadGeneration #SalesFunnel #SDR #VirtualAssistant #NewMonthNewGoals    

What To Do If Your Sales Pipeline Is Dry 🚨 Is your pipeline looking empty and leaving you feeling stuck? Don’t worry—you’re not alone, and there’s a way out. Here are 10 proven strategies you can start implementing every single day for the next 30 days to turn things around: 1️⃣ Post one full-length YouTube video daily. Teach your audience something valuable by screensharing tools like Mural or Miro. 🎥 2️⃣ Send 5,000 cold emails every day offering free work to build trust—then upsell a percentage later. 💌 3️⃣ Create a 30-60 minute case study video showing how you helped a client achieve big results. Run ads to this on YouTube and Facebook. 📈 4️⃣ Design a low-commitment intro offer to make sales easier. Upsell once you’ve shown your value. 💼 5️⃣ Use a timer to track how many hours you’re ACTUALLY working. Most people overestimate their productivity by 5x. ⏱️ 6️⃣ Follow up with every single lead in your CRM at least twice weekly. Introduce them to your new offer. 🔄 7️⃣ Spend 60 minutes daily prospecting manually on LinkedIn, Twitter, and Instagram. Build relationships first; pitch later. 🤝 8️⃣ Email your newsletter list three times a week (M/W/F). Most people don’t email enough to stay top-of-mind. 📨 9️⃣ Reach out to potential partners like podcast hosts or community leaders. Pitch collaborations, guest appearances, or webinars. 🎤 🔟 Post 3-5 times daily on social media (Twitter, LinkedIn, Instagram). Share threads, graphics, and nurture-focused content. 💡 Bonus Tip: Never let your pipeline dry again. What you do today determines your results 90 days from now. Make lead generation a habit, not a one-time fix! Remember, the results won’t be immediate—but if you stay consistent, you’ll rebuild your pipeline and create sustainable growth. What’s your go-to strategy for keeping your pipeline full? Let me know in the comments! 👇 . . . . . . . . . . . #Sales #LeadGeneration #BusinessGrowth #PipelineManagement #MarketingTips #SalesPipeline #CoachingTips #ConsultingStrategies #BusinessTraining #SalesGrowth #ClientAcquisition #LeadGeneration #BusinessCoaching #ConsultingSuccess #SalesConsultant

In today’s competitive landscape, building authentic connections with prospects is essential for driving growth and smoothly guiding clients through the sales funnel. Lead nurturing is more than outreach — it’s a strategic approach that delivers targeted insights and resources to resonate with high-value prospects at every stage of their journey. Is your current strategy fostering trust and delivering meaningful engagement at scale? Read the full article here to explore how a structured lead nurturing program can strengthen client relationships, boost conversions, and set your team up for long-term success. #SalesSuccess #LeadNurturing #CustomerEngagement #SalesStrategy #ValueSelling #Salesforcehttps: https://lnkd.in/dSeKPxhP

"It's easier to generate 100 high-quality leads than 10 random ones." Sounds counterintuitive, right? But let me show you how. Imagine you’re casting a net in a large pond, hoping to catch fish. If you toss it anywhere without a plan, you might catch a few—but most will slip through, or you’ll end up with fish that aren’t even valuable to you. Now, imagine you’re casting a net in a smaller, targeted area where you know your ideal clients are. With the same effort, you’re capturing the attention of people who are already looking for what you offer. Next, picture using bait tailored to the exact type of fish you want. Suddenly, your net doesn’t just catch anyone—it attracts exactly the clients you’re trying to reach. Finally, imagine setting up an automated system to drop those nets daily in prime locations, while you focus on scaling your business. Now, instead of chasing leads, you have a steady stream flowing your way. It’s easier to generate quality leads because you’re using the right tools and targeting the right audience with a clear strategy. When you switch from “catching anyone” to attracting the right leads, you create a system that works for you. Replace 'casting a net' with 'building your lead generation strategy' and focus on drawing in clients who need your expertise. The right strategy propels your business forward. 👉 Ready to turn your lead generation into a high-converting system? Let’s work together to build a lead generation strategy that brings clients directly to you. Join my business coaching program to make lead generation easier and more effective. #LeadGeneration #BusinessCoaching #ClientAttraction #SmartMarketing #LeadGenerationStrategy #BusinessGrowth

Looking to create a holistic and consistent approach that will grow your lead gen efforts to new heights? Don’t miss this insightful webinar, available now to watch on-demand, featuring our very own experts giving you the tips and tools you need! #leadgeneration #leads #searchmarketing #digitalstrategy https://bit.ly/3LsBJjp #leadgen #campaignbuilding #casestudies

Launchpad, your partner in success! Feeling frustrated by missed opportunities and inconsistent lead follow-up? Say goodbye to those struggles and hello to a future where your brand shines brightly! At Launchpad, we're here to revolutionize the way you nurture leads. Our dynamic team of five experts is dedicated to crafting top-tier lead generation and appointment-setting campaigns using telemarketing, email sorcery, and LinkedIn prowess. With our innovative hybrid approach, we ensure that every lead is given the VIP treatment and every opportunity is seized to its fullest potential. Imagine a world where your brand is the talk of the town, soaring to new heights and dominating the market. Launchpad is here to turn your dreams of a strong brand presence into a reality, using strategic and personalized lead nurturing techniques that set you apart from the competition. Don't let the fear of competitors outperforming in lead generation hold you back! With Launchpad by your side, you'll be leading the pack and staying ahead of the curve in your industry. 🚀 Let Launchpad be your partner in success - together, we'll elevate your brand, supercharge your leads, and leave the competition in the dust! 🚀 email us: [email protected] #LaunchpadSuccess #LeadGenMastery #BrandDominance #FearlessInnovation