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FMCG Talent Acquisition | Head of Drinks | Providing Top Talent into Drinks Organisations | WSET Level 2 Qualified

I’m back with another Big Drinks News roundup… And there are plenty of major stories in the sector at the moment! 🍺 Key findings in the latest beer & cider category report include the market’s rise in value versus the fall in volumes, the importance of in-store promotions as the impact of inflation continues to be felt, and the shift towards ‘premiumisation’ for many brands who are aiming to stand out on the shelf. ☕ Coffee production is under threat across the world, from major coffee-growing regions like Vietnam and Brazil to areas with small but fast-growing industries like Peru, due to severe weather and poor harvests. As a result, production estimates have dropped – and prices are expected to soar. ☀ In lighter news, punchy | B Corp have introduced their new lightly sparkling ‘everyday hydration’ range! Available in mango and blueberry varieties, these delicious canned drinks are caffeine free, boosted with electrolytes, minerals and vitamins, and designed to support your wellbeing. 🍾 Sparkling wine is doing fine, with a surge in sales across markets such as the UK, US and Germany helping to compensate for declining demand across other products in the category. Have I missed anything? #Drinks #NPD #Coffee #Spirits #Wine #Beer #News #Agnews The Advocate Group

Victoria Winter

Senior Talent Partner 🍫 Consumer Product Recruitment Specialists🍾 Brand Advocate Representation 🤝 Experts In Unbiased Recruitment ✅ Call Me: 01616390080

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