CMO I Global Marketing Director I Driving Growth I Leading change I Strategic Marketing
Can't get enough of customer stories. The best part of my job is hearing directly from customers about how we’ve been able to make a difference for them—and, in the best cases, for their customers too This interview with the Spanish railway association MAFEX was a true highlight, thank you once again Aitor Ballestero Barrutia for the enlightening chat! Read it yourself 👇🏽
120 industry leaders. 1 head of strategic intelligence. 1000s of insights. That's exactly what MAFEX achieved by partnering with Valona. The Spanish Railway Association represents 83% of Spain's railway exports, and they needed a smarter way to keep their members informed about global market trends. The challenge? Fragmented information and limited internal research capabilities were leaving members in the dark. The solution? A centralized intelligence platform that: ☑️ Delivers daily, targeted newsletters ☑️ Provides access to reports from nearly 100 countries ☑️ Enables strategic decision-making with real-time insights MAFEX went from just 10% of members receiving regular updates to providing world-class market intelligence across their entire network. "Valona has transformed our ability to deliver strategic intelligence," says Aitor Ballestero Barrutia, Head of Business Development at MAFEX. Strategic intelligence doesn't have to be complicated. Sometimes, it just takes the right solution. Find out how they did it: https://lnkd.in/dBpqVf9b
