When you have a cornerstone blog post on your website … you have a piece of content everyone wants to read!
And these are typically longer than a regular blog post, so if someone is interested, they stay on the website longer, reading it.
When the search engines see this behaviour, they realize people like your content and will send more people to that post = more traffic.
You can also send people to that blog post pot get more information = more traffic
If you optimize that post well, you can get more people signing up for a lead magnet or to book calls with you = more leads and/or more consults
When you have more leads and more people booking consults, you have more potential clients to sign up and work with you = more clients.
When you have an effective cornerstone blog post, there are so many ways to use it in your marketing to improve SEO and traffic and get more leads and clients…
Don’t dismiss blogs - or at least not this ONE type of blog post - in your marketing. They are a marketing tool and tactic that can help you grow your practice or business.
I share more details on how this works on episode 93 of my podcast, be sure to listen in or read the lesson on my website - https://lnkd.in/eaBCi3A7
#bloggingstrategy #bloggingtipsforbusiness #cornerstonecontent
