Samantha Hawrylack, MBA

Local SEO can be a game-changer for small businesses. 46% of all Google searches are looking for local information. Are you visible in your community? #LocalSEO #SmallBusiness

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Turning more red dots green means having your business found on page 1 of Google via the map pack listing. According to Local Falcon, 70% of the local clicks go directly to the Google Map Pack (position 1-3), so flipping these dots is critical. Being found on page 1 of Google for your target keyword means more impressions, phone calls, website clicks, and potentially more customers.

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I could have titled this blog post „SEO Marketing for Business Owners who Aren’t Really Sure What SEO Is.“ Kind of awkward 😬 But it gets the point across! Check out this intro to SEO marketing ➡️ https://lnkd.in/ezTKfE-8

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Friday Quick Question. What does Kylie Cosmetics, A/C Repair and a Local CPA have in common? Answer: They are all examples of website design and SEO that I get to share with students at Immokalee High School through Champions For Learning Learn more: https://lnkd.in/e7QHSQpC

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PPC and the Federal Audience Hi, I'm a digital marketing manager for an ecommerce/retail company, but fairly new to this company. I oversee our Fed Gov audience, so marketing directly to fed gov agencies like VA, and USPS. We have a very wide variety of products to sell, so not just specific to electronics or something Fed Gov specifically is challenging compared to the rest of the business because it seems harder to find the audience. We have search, social, and display. Display being our biggest challenge by far. Most of spend goes to social. I would love to hear from anyone that has knowledge around the federal market. Any tactics, campaigns, or channels that worked well. Thanks! #ppc #seo #digitalmarketing #marketing #socialmediamarketing #googleads #digitalmarketingagency #socialmedia #webdesign #onlinemarketing #sem #smm #smo #payperclick #searchengineoptimization #google #contentmarketing #branding #business #advertising #emailmarketing #googleadwords #webdevelopment #adwords #facebookads #seoservices #websitedevelopment #searchenginemarketing #website #ecommerce

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Editing takes time, but AI tools can simplify it. AI-powered editing tools help catch errors, optimize for readability, and even suggest enhancements. I use ProWritingAid for this. For SEO, AI editing tools can also analyze keyword placement and improve sentence structure for better ranking potential. Streamline your editing process with AI and enhance both quality and SEO value.

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To maximize ROI on your Google ad campaigns, your campaigns need to meet the user where they are. Not all customers are the same. Your ads can’t be either. There are loyal customers already searching for your brand. There are users with no brand loyalty just searching for cannabis. There are users loyal to direct competitors searching for them.  We tailor our Google ad campaigns to match user intent with Brand, Prospecting, and Competitive ads that target the right audience at the right time.

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I'll tell you the one main thing that is causing this client's organic search engine traffic to start to take off, and how you can add it to your website... Last summer they averaged ~8 visitors a day. With SEO, now they're averaging ~30 a day, and we're just getting started. 🚀 Yes, we optimized their website's structure. Yes, we continue to do on-going content. But I believe the secret to this business's organic starting to gain momentum is a little thing called Schema. What's Schema? It's Google's love language. When Google comes to your website they make educated guesses. "I think this is the product. I'm assuming this is what it's about." When you add Schema it TELLS search engines exactly what your product is about. Google no longer has to guess your business name, product, prices, reviews, phone number, or anything else you tell it. And because you spoke its love language it trusts your website more. And when Google trusts your website more it ranks it higher. Google "local business schema generator" and you'll find a dozen websites that will help you add this to your website... for free.

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Spam leads from your paid ads shouldn't be the norm. If your unqualified leads are higher than 10% of your total leads, it's a solvable problem. It hurts my heart when I hear companies talk about spam as the "new norm" or "just part of the current market." You don't have to pay for unusable trash that's clogging up your inbox! #QualifiedLeads #MarketingStrategy

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📣 I'll be the first to admit it: If you're a home service contractor thinking that SEO is just about adding industry keywords... ...local SEO strategies probably won't work for your company. But our clients? 𝗧𝗵𝗲𝘆’𝗿𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗻𝗼𝘁𝗶𝗰𝗲𝗱 𝗯𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗿𝗶𝗴𝗵𝘁 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗼𝗻𝘀 𝗼𝗳 𝗰𝗮𝘀𝗵. 🏠 No need for broad, ineffective tactics. 🛠️ No missing out on nearby clients. We dial in on targeted local digital strategies and geo-specific content. And we make sure your business dominates in local searches. It's that focused and effective. 🔍 Ready to boost your local presence? Drop us a message! #HomeServices #LocalBusiness #DigitalMarketing #ContractorMarketing #LocalSEO

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"PPC is too expensive and I don't get results" According to statistics provided by Google, the typical return on a PPC should be 2/1. Why do so many business owners feel like PPC has become a black hole of cash spend? 1. There's no coherent strategy for the keyword groups, and/or businesses simply used the native Google Ad tools on the platform. - Our team from the start focuses on finding keyword groups that provide businesses value and diversify the objective, intent and focus of the keywords. Think of it like a financial portfolio... would your CPA recommend you only own 1 stock? Why would you only try to run ads for one specific keyword group or intent? 2. The platform isn't optimized for successful conversions. - When someone comes to your site from a PPC campaign, how easy is it to convert? Where does this user journey begin? Too often I see PPC campaigns where the user journey starts at the home page, or on a landing page with no calls to action. There's nothing more frustrating than coming to a site and not being able to achieve the very reason you came. 3. There's no accountability to the campaign... AKA reporting. - I've talked to countless business owners or marketers who spend enormous amounts of money but don't go over any reports or have subpar tracking methods. If you don't track the performance of your campaigns, how do you expect to improve? PPC doesn't have to be a black hole for your budget. Using the 3 strategies above, we've been able to maximize returns for our clients and drive more leads. #PPC #GoogleAds

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Client: Can You Rank My Website in a Week? 🥲 Le SEO Team: Chin Tapak Dum Dum! 😂💥" "SEO isn't magic, but we sure have some tricks up our sleeve! 🎩✨ What's the funniest request you've ever gotten at work? Share your stories below! ⬇️ "Ever had a client with impossible demands? Drop your funniest work stories in the comments! 👇🤣" #SEOHumor #ChinTapakDumDum #FunnyRequests #ViralPost #SEOChallenges #InstagramFun #LetsLaughTogether"

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If you put in effort and hard work, a local news website can generate income and become a profitable business. #localnewswebsite #news365 #blogwebsite #startalocalnewswebsite

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⭐️⭐️Result of Arizona⭐️⭐️ 👀At $853 we generate 92 leads [hence CPL is $9] 😂 Achieved a 43% appointment conversion rate. 💯 Campaign optimization is a gradual process. 🫠 Leads are TCPA compliant and come with a compliance certificate. 👀 Both email and phone numbers are verified. with😵‍💫 Includes 16 qualifying questions. 😂 Keep running those Lead Forms and sharing bad feedback on their quality😂😂

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Holy Bananas! Corey Morris of VOLTAGE dropped some rock-solid insights about the ROI of SEO on our latest episode of Sell With Authority. Here’s the reality — SEO isn’t an overnight success. In many cases, it could take up to a year to even start seeing an ROI on your SEO efforts. The solution? Corey suggests setting crystal-clear goals and having a rock-solid plan for achieving SEO success. Anyone who's experienced the pain of targeting the wrong keywords or funnel areas knows exactly what he’s talking about — every minute counts! Don’t fall into the trap of experimenting with endless iterations without a solid plan. You’ll end up spinning your wheels — possibly at the expense of ROI. Let’s double down on setting ourselves up for success from the start. Discover more of Corey’s insights by listening to our full conversation on the podcast. Link in comments. Onward with gusto!

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