Kashif Shahid’s Post

✏ Test Different Headlines for Better Engagement Your headline can make or break your ad’s performance. Let’s improve it with testing. Test multiple headlines to see which grabs the most attention. Use variations with different tones, like urgent vs. helpful, or benefit-focused vs. curiosity-driven. A simple change in your headline can dramatically increase engagement. Keep testing and optimizing. Follow for more advertising tips and tricks.

Simple method to test creatives without entering the learning phase.. A lot of clients ask me: - How many creatives to put in one ad set? - How many primary texts to use? - How many headlines to use? I always use the 3:2:2 method with dynamic creatives. What do I include? - 3 Creatives (one ad with 2 additional iterations) - 2 Primary texts - 2 Headlines Why does this work? - Never enters the learning phase - Not too many variations, so Facebook finds the winning version really fast (especially with low budgets) How do I scale it? Step 1: Identify the 2-3 best-performing 3:2:2 ad sets. Step 2: Switching ABO to CBO. Step 3: Increase the budget every 24-36 hours by 10-15%. Step 4: Create a new ABO campaign and repeat the process. This approach has worked REALLY well for me over the last few months. Try it out and let me know how it works for you!

I spent $1.3M last month for a client who made $9M. You don't get to this scale by worrying about an audience or an ad. Here are the top things we do and don't do to stay profitable with scale. ❌ We don't worry about ROAS per channel. ❌ We don't trust each platform's tracking. ❌ We don't optimize only toward performance. ❌ We don't change things just to do something. ❌ We don't scale some channels without others. ✅ We do obsess over keeping content fresh ✅ We do scale all channels by the same ratio ✅ We do test landing pages for micro-increases ✅ We do prioritize a mix of different ad styles. ✅ We do research consistently to optimize messaging. Scaling is about zooming out. → Observe the overall system you've built → Disconnect from channel performance → Connect to money in, money out → Scale the whole system by 10-20% gradually Feel free to share this with anyone trying to scale their ads ❤️

Thinking about scaling your ads? Take a peek at this 👀

Let me tell you a hard truth: ⁣ If you keep running the same ad over and over, you’re practically begging to be ignored. ⁣ You see, people crave NEW. Whether that’s fresh ideas, fresh faces, or fresh messages. ⁣ And if your ads are stale, your audience will scroll right by without a second thought. ⁣ I’ve put together a blog post to show you exactly why ad fatigue is costing you—and how to keep your audience hooked with content that’s too intriguing to ignore. ⁣ If you’re ready to shake things up, take a look here 👇 ⁣ https://lnkd.in/e75eT6Vu

Let me tell you a hard truth: ⁣ If you keep running the same ad over and over, you’re practically begging to be ignored. ⁣ You see, people crave NEW. Whether that’s fresh ideas, fresh faces, or fresh messages. ⁣ And if your ads are stale, your audience will scroll right by without a second thought. ⁣ I’ve put together a blog post to show you exactly why ad fatigue is costing you—and how to keep your audience hooked with content that’s too intriguing to ignore. ⁣ If you’re ready to shake things up, take a look here 👇 ⁣ https://lnkd.in/ePZTYP6U

🤯 In a groundbreaking A/B test, Netflix discovered that changing just one thumbnail to stand out from others increased viewer engagement by 137%. When they tested this across 2000+ shows, the distinctively different thumbnails generated 40% more clicks than conventional ones. The Von Restorff Effect (Isolation Effect) isn't just a fancy term - it's the secret weapon behind some of the most successful digital campaigns 🎯 Ever wondered why you remember that ONE different ad in your feed? Studies show that visually distinct content receives: 📊 47% higher engagement 🧠 28% better recall rate 💫 32% more social shares 🎯 41% increased click-through rates Here's how smart marketers are using this psychological trigger: 🎨 Creating scroll-stopping visual contrasts 📝 Breaking text patterns with unexpected formats 🎬 Using pattern-interrupt video content 🌈 Implementing strategic color psychology 📱 Designing thumb-stopping social media posts Fun fact: When tested across 5000+ marketing campaigns, elements leveraging the isolation effect showed a staggering 38% higher conversion rate compared to standard approaches! 🚀 At Alley Oop Media, we don't just follow trends - we create memorable campaigns that stand out and drive results using proven psychological principles. Ready to make your brand impossible to ignore? 💪 📧 Connect with us at marketing@alleyoopmedia.in #DigitalMarketing #MarketingPsychology #BrandStrategy #MarketingTips #GrowthHacking

The Perfect Ad Timing—because ads have feelings too, right? Ever wonder if your ads have a secret calendar? You know, one that says, Post at 3 PM on a Tuesday for maximum chaos? Because apparently, the universe is just waiting to deliver your ads at the perfect moment—like that time you posted an ad during a major holiday, and your sales went... crickets. Spoiler alert: There’s no universal “perfect time” for every business. It’s more like a game of trial and error. Sure, data can guide you, but sometimes it feels like your ads are playing hide-and-seek with your audience. So, here’s the real tip: experiment, analyze, and don’t be afraid to embrace the randomness! Who knows? You might find that your audience loves 2 AM ads—because nothing says “engagement” like a midnight snack! Remember: Even ads need a little spontaneity!

As #higheredmarketing we are told: Our audiences’ attention span is shrinking Our audience craves authenticity Our audience can’t be sold to And yet, More than 1 million people watched a three hour movie in its first three weeks Credit card statements often tell a different story And loyalty is fickle at most If you combine this with the litany of ad platform best practices meant for optimizations, it’s starting to feel like we’ve completely shaped our perspective around arbitrary conventions. Howard Gossage famously stated: “People read what interests them. Sometimes it’s an ad.” Re-reading this quote make me wonder if our priorities have shifted from capturing interest to satisfying a code. Or, perhaps, because media is central to marketers’ lives — the same conduits we send our brand messages through — that those messages will be central to our audience. Are these conventions ultimately creating constraint? I think we end up starting from a position of weakness when we try and re-engineer “interesting” based on these arbitrary markers. In fact, we are starting to see reports that have indicated our audiences believe that the entertainment and brand content they consume feels unimaginative — becoming increasingly mediocre. Is this a reflection of Dakota Johnson’s recent quotes regarding Madame Web? It’s like we’ve created marketing’s version of Postman’s technopoly. We’ve followed the rules. We’ve placated the algorithm. We’ve solved the equation. I’ve always liked this quote by Roger Martin: “Somebody who thinks of strategy as involving a lot of imagination, then figuring out how to produce what might be, even though they cannot prove it in advance with analysis, will beat you. They will outflank you.” It's constraints that often constrict our capacity for imagination--something we may need a little more of as competition for interest intensifies.

I don't know who needs to hear this, but stop reinventing the wheel with every single ad. The quickest route to a hit ad is often to experiment with different combinations you already have. Use a hook from one ad, a benefit from another, and a fresh piece of social proof. Track how each element performs. Does the hook grab attention? Is the CTA driving action? If something isn't working, adjust it. Keep what works and replace what doesn’t. For example, take a hook, add a compelling benefit, include a clear solution to a problem, and finish with a strong CTA. This way, you can iterate quickly without creating new content from scratch every time. It’s about optimizing your process to work smarter, not harder.