Kasey Craven’s Post

More and more beer brands are venturing into #specialtycoffee based on perceived synergies. With a projected growth of 6.32% between 2023-2030, the global RTD coffee industry is an appealing segment. However, the two sectors have marked differences at sourcing, production and distribution levels that could make entry into #coffee challenging for #beer brands new to the game. In today’s article, Jordan Montgomery speaks with Danny Wilson (ONA Coffee) about the synergies and opportunities that exist, but how beer brands will have to carefully consider the challenges of the coffee sector before entering the market.

How much do we need to know about products to classify them in the HS? During this festive season when we enjoy our favorite drinks, let us take the example of so called "fruit beers" - cherry beers or raspberry beers, for instance. These fruit beers can contain 4-5 percent or more of fruit juice, in addition to the ingredients normally found in beer made from malt. But would knowing the fruit content alone be enough to classify such products? For beverages claimed to be "fruit beers", we would need to see not only how much fruit they contain, but also at what stage of the brewing process the fruit component was added. So, taking a close look at the manufacturing process would be necessary in this case. Was the fruit added during fermentation, as an ingredient used in the brewing of the beer? Then normally such a beer will qualify for the classification in heading 22.03 (as beer made from malt). Or was the fruit juice added after the fermentation? In that case, the product will consist of beer diluted with fruit juice and may end up falling in heading 22.06. Here, as in many other cases, diving deep into the characteristics of a product, including its manufacturing process, is necessary to understand its true nature. As we know, this is the crucial first step in any classification process. Have a blissful festive season! 🍷 #customsbroker #hscode #beer #compliance #tariff #trade

#beer #manufacture #valiantglass What are the factors that influence consumers' beer choices? How can beer manufacturers improve their market competitiveness when it comes to beer selection? Diversified Choices Diversification will become an important direction for the development of the beer market and will also become an important factor in attracting consumers to choose. The diversification of consumer demand has prompted beer companies to continuously launch new products, expand categories, and enrich product lines. Attractive price With the improvement of consumers' living standards and the change of consumption concepts, consumers' demand for beer is also changing. Traditional popular beer products can no longer meet the diverse needs of consumers, and although mid-to-high-end beer products are popular, their high prices also make some consumers stay away. Therefore, how to meet the diverse needs of consumers while maintaining price competitiveness has become a problem that beer companies need to think about. In particular, while promoting high-end quality, taking into account consumers' psychological price range and forming a reasonable and people-friendly beer price positioning is a problem to be solved by Chinese beer practitioners. Personalization Personalized customization services will also become an important means for beer companies to attract consumers. Customized beer will become a hot topic in the future. Consumers can customize the type, taste, packaging, etc. of beer according to their own tastes and needs.

"I should say it right up front…Firestone Walker 8ZERO5 has changed my opinion of NA beers." The reviews are rolling in on 8ZERO5 and, let’s just say, we almost like reading about 8ZERO5 almost as much as we like enjoying it. “This beer is crisp, clean, easy drinking and really satisfying; and overall I think most people would never even know they were drinking a low-calorie NA beer,” writes My Beer Buzz. “Before you discount NA beers, try this beer from Firestone Walker & 805 beer. It’s a great beer that just happens to be non-alcoholic.” Have you tried 8ZERO5 yet? What do you think of our non-alcoholic offering? You can read the full review here: https://lnkd.in/gz5A6Q9G

ALCOHOLIC OR NON-ALCOHOLIC BEER: WHAT’S THE DIFFERENCE? It can be seen that alcoholic beer and non-alcoholic beer differ distinctively in their alcohol content. Alcoholic beer often contain varying levels of alcohol, typically ranging from around 3%-12% alcohol by volume (ABV), depending on the style and brewing process. Alcohol-free beer or low-alcohol beer is brewed similarly to alcoholic beer but undergoes a process to remove or reduce the alcohol content to a negligible level (usually less than 0.5% ABV). Taste is another big difference. Most people seem to prefer the taste of alcoholic beers, but this is simply because they are used to it, and familiar with it. In recent years, non-alcoholic beers have come a long way. They are now being produced with high-quality ingredients, which has resulted in a more flavorful experience for consumers. The biggest factor that affects the taste is variations in brewing processes and ingredients. With advancements in brewing techniques and the growing demand for non-alcoholic options, breweries are expanding their offerings of non-alcoholic beers. This includes a wider variety of styles and flavors, ranging from hoppy IPAs to rich stouts, catering to different taste preferences. ------------------------------------------- M-Pacific Import Export Joint Stock Company Contacts: WhatsApp number: (+84) 982 151 284  Email: [email protected] Website: m-pacific.com Address: Villa No. 28, Thanh Xuan Residence Urban Area, 35 Le Van Thiem, Thanh Xuan Trung, Thanh Xuan, Hanoi, Vietnam #mpacific #beverage #beverageindustry #oem #odm #privatelabel  #beveragecan #custompackaging #beer #acoholic #nonalcoholic #nonalcoholicbeer

ALCOHOLIC OR NON-ALCOHOLIC BEER: WHAT’S THE DIFFERENCE? It can be seen that alcoholic beer and non-alcoholic beer differ distinctively in their alcohol content. Alcoholic beer often contain varying levels of alcohol, typically ranging from around 3%-12% alcohol by volume (ABV), depending on the style and brewing process. Alcohol-free beer or low-alcohol beer is brewed similarly to alcoholic beer but undergoes a process to remove or reduce the alcohol content to a negligible level (usually less than 0.5% ABV). Taste is another big difference. Most people seem to prefer the taste of alcoholic beers, but this is simply because they are used to it, and familiar with it. In recent years, non-alcoholic beers have come a long way. They are now being produced with high-quality ingredients, which has resulted in a more flavorful experience for consumers. The biggest factor that affects the taste is variations in brewing processes and ingredients. With advancements in brewing techniques and the growing demand for non-alcoholic options, breweries are expanding their offerings of non-alcoholic beers. This includes a wider variety of styles and flavors, ranging from hoppy IPAs to rich stouts, catering to different taste preferences. ------------------------------------------- M-Pacific Import Export Joint Stock Company Contacts: WhatsApp number: (+84) 982 151 284 Email: [email protected] Website: m-pacific.com Address: Villa No. 28, Thanh Xuan Residence Urban Area, 35 Le Van Thiem, Thanh Xuan Trung, Thanh Xuan, Hanoi, Vietnam #mpacific #beverage #beverageindustry #oem #odm #privatelabel #beveragecan #custompackaging #beer #acoholic #nonalcoholic #nonalcoholicbeer

The Golden Age of NA beer has begun. Picture this - beautiful weather, all your friends together, and everyone cheers when the beer cooler finally shows up. Cans get cracked, the scent of hops fills the air, and the best part? These bevs have all the flavor and none of the hangover. That’s right, these are non-alcoholic beers. So, when did NA beers suddenly become so cool? How?! Read on and learn about the origins, transformation, and future of NA beer. Read here: https://lnkd.in/deR58XJu

It feel like I spend half my life making recipes for clients these days. Right now brewing a stout for the Chinese mass market. In China one big consideration for the wider market away from craft is cost. China is getting super competitive on price. As the current economy has led to people spending less on beer. Breweries need produce quality at lower costs. With this stout, I've need to consider using a mixture of local and imported ingredients to find a balance between cost and final taste of the beer. Then there's the starting sugar level (OG), finishing sugar level (FG) which leads to the ABV% of the beer...it's about balance. Bitterness needs to be less to suit the Chinese market. As casual drinkers don't like to drink bitter drinks. This means need to consider astringency from dark malts. As well as the amount of hops I use to give bitterness to the beer. We're making two variants at the brewery to see which we like... Then I've another client who I made an Italian Pilsner recipe for a few months back. They just got an order for 2,000-liters of this beer. They're super pumped and we need to make sure we're on point with the current batch in fermenter. As this could turn to a regular order for my client ...which would be huge. These two beers the every day stout and Italian beers feel very different. The Italian pilsner was working to taste to then create a recipe to suit the initial concept. The stout was price first. To allow the target ingredient costs make a beer to hit the sensory objectives set out by the client. It feels like I'm seeing the China beer market at both ends of the spectrum. It's fun, if not a little stressful... #Brewing #CraftBrewing #Beer #CraftBeer #PeopleInBrewing #PeopleInBeer #BrewingConsultant #Alcohol #Drinks #DrinksIndustry #Equipment #BrewingEquipment #China #Recipe #RecipeCreation

A brewery I'm consulting for in China asked me to come up with "winter beer ideas"... In China beer sales can be flat for some sectors of the brewing industry during the colder months. The brewery is mostly contract brewing. Making beer for others. Such as e-commerce platform, F&B groups, standalone beer brands and more. These clients are price conscious...so, the total cost per unit price is a big factor. The Chinese beer market has seen a shift. Where for many it's about making the quality beer, but for cheaper. As the clients of contract clients as well as distributors out there in the market demand this. I've had one brewer tell me their 20L one-way keg of IPA at 600 RMB (US$ 84) was too expensive. As their distributor said they could get the same quality cheaper. When we can pay US$50+ per Kg for good US aroma hops here in China. You can see how brewers are feeling squeezed. So these winter beer ideas are a challenge: ✔ Brew good beer ✔ Keep costs down ✔ Produce styles recognized by drinkers or can be marketed to them ✔ Will be popular ✔ Have broad appeal across several demographics I pitched 10 beers which we'll be brewing in the coming months. They'll be taste tested with the brewing and sales teams feeding back to me on. These are not just beers for the brewery, but to pitch to contract brewery client too. It's been an interesting exercise... Producing takes on some classic styles using ingredients not usually associated with them to keep costs down. It's a blend of Chinese large scale brewing, where ingredients like rice are used with my craft beer background. We will see if my ideas and recipes are successful in the months to come. Below is the specialist malt (and yeast) used for a pilot brew today today. It's winter beer idea #2. If you can guess what it is you're a genius 😅 #Brewing #CraftBrewing #Beer #CraftBeer #PeopleInBrewing #Drinks #DrinksIndustry #Alcohol #AlcoholIndustry #China #Asia

🌿🍺 𝐒𝐚𝐟𝐟𝐫𝐨𝐧 𝐁𝐞𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐍𝐞𝐰 𝐓𝐫𝐞𝐧𝐝𝐬 & 𝐆𝐫𝐨𝐰𝐭𝐡 🌟 #Saffron beer stands out as a distinct beverage made by infusing saffron threads. This infusion produces a beer characterized by a unique #golden color and subtle, #aromatic flavor. Renowned for its rich color and delicate taste, saffron adds a special touch to the traditional #beer recipe, resulting in a refreshing and #flavorful drink. 🎯 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐲𝐨𝐮𝐫 𝐅𝐑𝐄𝐄 𝐒𝐚𝐟𝐟𝐫𝐨𝐧 𝐁𝐞𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐧𝐨𝐰:https://lnkd.in/dankG-vV 🗝️ 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 New Belgium Brewing Finnriver Farm & Cidery Apologue Dogfish Head New Realm Brewing A1A Ale Works Ellicottville Brewing Co. Saffron Brewery Kati Patang Effingut Breweries ⏭️ 🌍 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐒𝐚𝐟𝐟𝐫𝐨𝐧 𝐁𝐞𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭: #AsiaPacific is positioned to emerge as the predominant region for expansion. Key countries in the region, such as #China, #India, and #Japan, are witnessing a surge in demand for premium and distinctive alcoholic beverages, including saffron-infused beer. #SaffronBeer #SaffronBeerMarket #SaffronBeerTrends #InsightsAndAnalysis #BreweryInnovation #CraftBeer #SaffronFlavors #FoodAndBeverageTrends #MarketResearch #TrendsInBrewing #BeverageAnalysis #FoodTrends #ShareTheData #IntrospectiveMarketResearch #IMR #StrategyBuilding #StrategicInsights #CompetitiveAnalysis #BusinessGrowth