Karam M.’s Post

For ascending agencies, growth introduces complexity. Here's how one firm is overcoming the challenge... Function Growth is an agency to watch. 1. AdAge's 2023 Newcomer Agency of the Year     2. Inc. 5000's Fastest Growing Companies 2022/2023     3. And Wellow, their owned and operated brand is Fast Company's 2024 Most Innovative Company. But, like other growing agencies, complexity crept into their business along with their success. I interviewed Brian Russell, Managing Director, about: • Why he chose to productize his firm's value to reduce complexity • Its impact on his teams and clients • His advice for other firms considering the same Read what he said here: https://lnkd.in/erCmCKSe #advertisingandmarketing #productization of #value for #agencygrowth

Have you seen this yet? Bellewood Acquisitions is sharing this must-read article for anyone gearing up for the new year! These end-of-year marketing tips helped one company triple its revenue growth, and they could do the same for you. 💪 Check it out! https://bit.ly/3VrxWYZ - #marketingtips #growth #newyear

If you haven't stopped following ROAS yet, stop today. It's time to start following your profit. I still see many ECOM brands following ROAS and making decisions based on it which is bad. Compare your real numbers, with platform numbers. I guarantee it won't be the same. Prioritize your profits so you can make better marketing decisions, in the long term. What you see in the ads manager is important. But not as important as your profits. Step off the ROAS path. Step on the profit path. 🤝 Do you follow only ROAS? P.S. If you want to improve your business, join 11.5K investors, founders, and CMOs reading real marketing insights every Wednesday (link in the comments). ♻️ If you found it helpful, consider reposting it.

Thank you Brian Bonilla of Ad Age for inviting AAR Partners to share our thoughts on the increasing number of M&As in the ad industry. The modern CMO (aka: growth architects, technologists, analysists, content creators) is juggling quite a bit more today and the role is more important than ever but as Vineet Mehra of Chime says, "We are in THE Golden Age 🌟 🌟 🌟 of Marketing with more technology, tools, platforms, automation, measurment capabilities and specialist talent at our side to GROW our business than ever before." Technology has boomed but time has contracted, yet impactful results need to be delivered faster! 📈 However, there is a major gap in the modern client needs and much of the available market options... Hence, M&A is the answer to help fill the void and offer a more comprehenseive and modern media solution. In fact, we at AAR Partners are now helping small to mid-sized agencies with M&A needs. After all, more and more are going to happen... #agencygrowth #M&A #associationofnationaladvertisers #4As

“Providing additional capabilities meets agencies’ needs for revenue opportunities and to stay competitive in the marketplace. Nowhere are the needs for revenue and competitive advantage more needed than with independent agencies,” Jay Pattisall said. Read more about how mid-sized independent agencies are reinventing themselves in the latest from Brian Bonilla and me:

When Norwest Managing General Partner Jeff Crowe evaluates CEOs he looks for a number of qualities. ◻️ a deep understanding of the customer ◻️ sound business judgment ◻️ the ability to sell customers, employees, and investors ◻️ the ability to inspire people ◻️ a leader who can attract strong people and get them to work together ◻️ someone humble enough to listen but decisive enough to act Button Co-Founder and CEO Michael Jaconi checked ✅ all of those boxes. When Michael co-founded Button in 2014, his goal was to create a win-win-win solution for retailers, publishers, and creators alike through its deep-linking technology. If his company could deliver on those goals, Jaconi was confident he and his co-founders could build an enduring business. With some seed money and Series A funding, the company developed the Button platform and began to make their vision a reality. These factors — the innovative product and CEO — were key in Jeff’s decision to invest. In 2017, Norwest led Button’s Series B and since then we’ve partnered with the company in many ways to fuel its growth. Read more about our partnership with Button: https://lnkd.in/gB7RMdQj

#Extu has launched GoTu Grow, a new solution specifically designed to drive growth for SMB building companies. 🚀 The solution is both effective and affordable, making it an ideal choice for businesses looking to expand. If you're a building industry SMB looking to grow, check out GoTu Grow today! #buildingindustry #growth #smallbusiness

Welcome back to July's Series: About JunePeak, Volume 5: When did we form and when did we land our first client? Ah, taking us back to the old days, are you? Well, luckily for you, we love taking a stroll down memory lane here at JunePeak Marketing Group LLC. If you want to go way, way back, we started when our founders met and became friends at Northeastern University. But if you want to talk legally, we formed as an LLC in February 2023. Fresh, bootstrapped, and full of optimism, we set out to change the world, one email newsletter, social media post, ad campaign, and keyword optimization at a time. Unfortunately, it proved to be a lot harder than we thought. We did our first work for a client in February 2023, but we didn't sign our first client to a contract until April. It look some hustle, some grit, some internal disagreements, but finally, we are off the ground and running. And now here we are! 1 year and 6 months old, still figuring things out and trying to navigate the complex world of digital marketing. It doesn't get any easier, you just get a bit tougher. Happy Marketing! #junepeak #aboutus #junepeakmg #junepeakmarketinggroup #northeastern #alumni #startup #jpmg #marketing #marketingagency #marketingservice #digitalmarketing #marketinghelp #llc #mktg #clients #grow #leads #marketmybusiness

Biggest financial mistakes eCommerce founders make (+ how to avoid them) I scaled my eCommerce brand BottleKeeper from 0 - $8M in 3 years with no employees or investors. Then into tens of millions before we got acquired by Private Equity (with just 4 employees). I’ve been where you are... Read this carousel to avoid making the mistakes I made on the way. P.S: Follow me for more content like this.

Sustainable growth for agencies is a long game. It's about consistent decisions that serve the business in the long term (and usually in the short term too). It's about prioritizing working with the right clients at the right time to bring out the best in you and your team. But getting there doesn't happen overnight...it's a progression. Which is why most of my engagements span 4-6+ months. BUT I did create a new offer (that is a slight evolution of an "off menu" offer) that supports agencies in making those right decisions when it's especially hard to do so. - In slow seasons - In shifting times (resignations, economic downturn...) They're called Blueprint Sessions and they're focused on finding the 3 roadblocks that are in getting in the way to growth. I was doing these with my incubator clients as a first step to onboarding and my clients were getting so much value out of them before we even started working together - so I decided to open up two sessions per quarter. Here's what we covered in a recent Blueprint Session with a client: 🔄 Reframed her offer 3️⃣ Came up with 3 different revenue streams (providing her with different paths to reach her goals) ⬆️ Increased her prices by 50% 🏁 Gave her tangible monthly and quarterly goals to work towards 💰 Came up with 3 ways she can generate revenue before the end of the month If you’re interested I have 2 spaces for a Growth Blueprint Session in Q2. Send me a DM and I’ll send you more info to book your session. • • • • #AgencyLife #DigitalMarketingAgency #CreativeAgency #MarketingStrategy #AgencyGrowth #SEOAgency #SocialMediaMarketing #ContentMarketing #BrandStrategy