Kyle Heyward’s Post

Live streams present a huge opportunity for marketers due to their authentic and dynamic nature — but it's tricky to use this medium effectively because interruptions to live content can be particularly annoying for users. 😩 In 𝐥𝐢𝐯𝐞 𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠, best creatives do not interrupt content. ❌ They find ways to integrate natively 𝘸𝘪𝘵𝘩𝘪𝘯 content to get in front of the right audience without evoking negative associations. ✅ However, it is more challenging to scale authentic brand sponsorships to give a campaign meaningful reach while preserving its authenticity. 👀 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 + 𝐬𝐜𝐚𝐥𝐞 = 𝐢𝐦𝐩𝐚𝐜𝐭 💄 LIVAD Technologies allows brands to use 𝐑𝐢𝐜𝐡 𝐌𝐞𝐝𝐢𝐚 creatives to reach their target audience authentically via live streams on Twitch, KICK, YouTube, and Trovo (Tencent Games), without interrupting the viewership experience, and to scale these campaigns with the participation 1000s of streamers. ⚡

#YouTube have just announced a golden buzzer for emerging channels! 📢 The new Hype feature on YouTube allows fans to help their favourite small channels climb the YouTube ranks by voting for videos less than 7 days old from channels with under 500K subs. The top hyped videos by country per week climb a leaderboard, earning new exposure. Here’s why Hype is a BIG deal: 1️⃣ New discovery path: Hyped videos move up a leaderboard, putting fresh channels in front of new audiences. 2️⃣ It levels the playing field: Smaller creators can earn a small channel bonus, helping them compete with bigger channels. 3️⃣ Engage more fans: Hype gives fans a more active role in a channels success, creating deeper connections. In the future, fans will be able to purchase extra hypes - unlocking new revenue streams for emergent creators. Is this the future of channel discovery on YouTube? #youtubegrowth

𝐈𝐭'𝐬 𝐡𝐞𝐫𝐞! 🚨 👀 With the rising popularity of KICK, many agencies, brands, and streamers have been asking us about a LIVAD Technologies x KICK integration. 🔨 This aligned perfectly with our mission to help streamers around the globe monetize their content, no matter on what platform they choose to create it. 💰 It was also a great opportunity to help brands reach attentive and hyper-engaged audiences, right where they watch and engage with content, beyond the boundaries of any single platform. ⚡ So, we listened, and executed. 🐝 🔥 Today, we are excited to announce that KICK streamers can now monetize their content using LIVAD Technologies cutting-edge live stream monetization tools. 💸 🌎 With that, our clients will have access to an even wider audience, excited to support the streamers that they love, an audience that was not previously reachable at scale. 🚀 CC: Hasan Bera Aksay, Fatih Başkaya, Turgut Memiş, Egemen Gulpinar, Sadettin Akkuş, Nihan Goktas 👏🏻

£1200 in just 1 hour That’s the amount we booked in today on one livestream The metrics: 156 Peak viewers 100+ Average viewers in the final 30 minutes 3 Booked jobs Final Total - £1200 And you still aren’t utilising TikTok live, we’ve had all kinds of people book in on our lives Nurturing your audience by livestreaming is the most effortless way of generating revenue for your business If you want to implement this in your business, DM me “Livestream”

OnlyFans is more profitable than 95% of Silicon Valley startups—$7 billion in revenue and $700 million in profit. 💵 And they’re doing it without complex tech or endless venture funding. Here’s how they’re shaking things up: ▪️ Signing Olympic athletes: OnlyFans is now signing big names like Olympic gold medalist Lisa Buckwitz with sponsorships that include fixed payments, logo placements, and performance bonuses. ▪️ Mainstreaming pleasure driven brands: Using strategies like sponsorships which include logo placements, OnlyFans is helping “pleasure-driven” brands step into the mainstream spotlight. ▪️ Broadening creator categories: OnlyFans is expanding its creator base to include athletes, musicians, fitness experts, and lifestyle influencers, moving far beyond adult content. ▪️ Understanding real connection: While AI and SaaS are innovating, OnlyFans shows that true success comes from understanding human connection and delivering what people really want. It’s interesting to see how OnlyFans is completely reinventing itself with a great strategy, shifting from niche to mainstream. #onlyfans #contentcreation #influencermarketing #creatoreconomy #creator #technews #marketing #branding

How to go viral on Tiktok? Check the below post by "proudly" my daughter! Follow her profile as she is sharing interesting learning bites about Digital Strategy, Branding, and Communication!

💥 The trifecta of virality: Retention, Entertainment, and Engagement 💥 You are seeing eveyone go viral on that plateform, whether it's a personal or business account, and you don't really understand why? 🥴 Here's the strategy everyone is using⬇️ 🎯 Capture attention in the first 3 seconds with a compelling visual and verbal hook that stops the scroll. 😵💫 📣 Educate, inspire, or entertain—pick your path and ride the wave of trends to showcase your creativity. 💡 🥰And for the grand finale, foster engagement by crafting content that resonates on a personal level, making it not just viewable, but also shareable.↪️ #TikTok #Socialmedia #digitalstrategy #tiktokstrategy #goingviral #tiktokviral

The #YouTube Culture & Trends Report 2024 is here, and we’re talking about the fundamental shift in #fandom enabled by digital video. Some need-to-knows: ⏰ More people than ever are 24/7 fans, looking to #engage with the things they’re interested in across a range of formats 🎨 Fans are also creators — with 65% of #GenZ describing themselves as video #contentcreators ▶️ Fans turn to YouTube for content about their fandom #digitalmarketing #digitaltrends Read the report 👇

FFTV Media Technology is revolutionizing community engagement in the entertainment industry with its 'Social Token Integration' feature on the FFTV Web3 platform. This groundbreaking concept allows content creators to issue their own social tokens, enabling fans to earn these tokens by actively participating through voting, commenting, sharing content, and engaging in interactive events. These social tokens complement the platform's native FFTV tokens, granting fans access to exclusive content, special events, and even the ability to influence future content development. This integration not only strengthens the bond between creators and their audiences but also incentivizes active community engagement, fostering a vibrant and interactive ecosystem. As the community grows and engagement increases, the value of both social tokens and FFTV tokens may rise, offering users a unique opportunity to potentially see their token value increase through active participation in the platform's growth. FFTV Media Technology is committed to providing a secure and transparent environment for all interactions and transactions on the platform. #Web3 #SocialTokens #InteractiveContent #ContentCreation #FFTV @fftvtech