LIVAD Technologies

Volkswagen is leveraging the power of smart live stream sponsorships, powered by LIVAD Technologies 🚀 Earlier this year, we launched a fantastic campaign with Volkswagen to drive 𝘢𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴 and 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 for the new Tiguan in Czech Republic. 🚘 🇨🇿 𝐈𝐦𝐩𝐚𝐜𝐭: 🗣️ 3 streamers 📺 57 sponsored streams 👀 83k completed views 👉 1.35% CTR We are excited to continue helping streamers around the globe monetize their content. 🌍 💰

Volkswagen is leveraging the power of smart live stream sponsorships, powered by LIVAD Technologies 🚀 Earlier this year, we launched a fantastic campaign with Volkswagen to drive 𝘢𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴 and 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 for the new Tiguan in Czech Republic. 🚘 🇨🇿 𝐈𝐦𝐩𝐚𝐜𝐭: 🗣️ 3 streamers 📺 57 sponsored streams 👀 83k completed views 👉 1.35% CTR We are excited to continue helping streamers around the globe monetize their content. 🌍 💰

The results of completely automating bonus assignment for brand mentions have been amazing. 😍 In the second week after launch, we have already seen a 15x increase in streamer brand mentions compared to the daily average of the previous period. 🤯 We expect this engine to drive a huge number of brand mentions for ambitious brands that understand the importance of being present where culture takes shape. ⚡

Activations on Roblox typically revolved around custom in-game builds. Until now. 🎮 With Roblox embracing programmatic video ads, advertisers finally have an option with a much lower barrier to entry. ✅ Is this a thread for game devs and UGC creators? I don’t think so. ❌ As Ricardo Briceno said, having an easier, more accessible option will help more brands dip their toes into the platform. It lowers the threshold to start testing, get familiar, and eventually bring incremental revenue into the ecosystem. 💸 The tension between platform ads and creator partnerships is nothing new. We’ve seen it before — Instagram, YouTube, Twitch, and now Roblox. 🌀 🎯 Platform ads offer scale and precise targeting, leveraging the platform’s bird’s-eye view of users. 🤝 Creator partnerships deliver trust and deeper engagement since creators hold their audience's attention and loyalty. That doesn't mean that one approach is better than the other. ⚖️ To truly reach and resonate with audiences, brands need both. Use platform ads for reach and targeting, while fostering trust and engagement through creator partnerships. 🚀 This dual approach ensures you meet your audience where they are—building awareness at scale while driving authentic connections through UGC creators. 🌍💬 Great article by Alexander Lee, linked in the comments. 🔗

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🎮 Leveling Up Digital: NIVEA x Twitch x Amazon Ads 🚀 💙💙 Last Friday, we made waves on Twitch TR’s homepage with an unforgettable activation in partnership as a NIVEA!! This innovative campaign was the result of seamless collaboration between our Brand Team, Agency Partners, and Amazon Ads, leveraging Twitch Premium Video and LIVAD Trivia. This campaign showcased the power of innovative advertising, as we tackled one of today’s toughest challenges: retaining audience attention in a crowded digital space. 💪 With a strong peak-to-average viewer ratio, our activation demonstrated how branded content can still shine in the gaming community and convert to sales. Big thanks to our Brand Team, Media Agency and Sales team for bringing support vision to life. 🚀 Here's to more engaging and unforgettable campaigns! #Collaboration #Innovation #TwitchTakeover #GamersUnite #NIVEA #Branding #Teamwork #DigitalMarketing Melis Can Nisanur Tayfur Mine Keskin Zehra Dursun Eser Soy Mehmet Can Kandemir Gizem Özgün Değirmenci Mariana Izurieta Fabregat Hayrettin Güler Zeynep Usta İman Dilara Sayıcı Arda Genç Faruk Uzun Sami Umut ÇAKIN Gamze Özçelik Cenk Medeni Esra Koyuncu Serra Özcan Optdcom

It was a pleasure sharing the stage with Yasmina Ali Hassan (Amazon Ads) and Evren Gülyaşar (GroupM Türkiye) at GroupM Media Academy at Brand Week Istanbul. 🚀 Evren Gülyaşar started the session with an informative presentation on the state, evolution, and importance of Retail Media for advertisers. 💡 He touched on how 1p retail data fuels advertising campaigns to help advertisers create personalized experiences at scale, driving incremental impact across media channels, both on- and off-platform. 📈 In our fireside chat, Yasmina Ali Hassan spoke about how Amazon's signal-rich, bird's-eye view of the consumer journey can help advertisers delight consumers with personalization with an unmatched understanding of their preferences, and a suite of ad products equipped to power full-funnel strategies to meet buyers where they are in the shopping journey. 🛍️ Then, I talked about the power of streamers, and how LIVAD Technologies is enabling brands to tap into their attentive and hyper-engaged communities with various interactive formats across live streaming platforms. 📺 We wrapped up the session with a case study of our recent campaign with Sırma Karma, where Danone Türkiye was the first brand to use our brand-new collaborative bundle with Amazon Ads, combining the power of Twitch Premium Video (by Amazon Ads) with LIVE Trivia (by LIVAD Technologies) to achieve: 📺 860 hours watched 📈 90% viewer retention ⌛ 12-min. avg. view duration 👀 1k concurrent viewers Thank you Evren Gülyaşar & GroupM Türkiye for the invite. 🥰

Get a global and local perspective on Retail Media at BrandWeek THIS THURSDAY! (tomorrow) Join us for a conversation with Jeffrey Bustos (IAB) and Hamitcan Balci from Mimeda on the international landscape, followed by a session with Yasmina Ali Hassan and Arda Genç focused on Retail Media strategies in Turkey. Jefree Bustos networking session: 12:00 PM - 2.00 PM. GroupM Academy Retail Media session with Yasmin and Arda: 4:00 PM - 5.00 PM. Don't miss this opportunity for a well-rounded view! #GroupMAcademy #BrandWeek #RetailMedia #GlobalPerspective #LocalInsights #Turkey For full program: https://lnkd.in/dkqCzsNB

💡 Track 💰 Incentivize 📈 Improve 📊 Measure ♻ Iterate Streamers ultimately want their sponsorship campaigns to perform well. 📈 But staying motivated can be hard when there isn’t a clear feedback loop showing when they did well, when they didn’t, and how they can improve. 💡 When working with a handful of streamers, encouraging brand mentions and ensuring brand-appropriate content was manageable. However, scaling up to thousands of streamers across dozens of languages brings a new level of complexity. 🌐 That’s why we’re introducing a fully automated approach to incentivization. By leveraging computer vision, language-agnostic speech-to-text, and natural language processing AI, we’ve built a system to analyze sponsorship clips, offering streamers timely feedback on their performance – no manual submissions, no human moderation, and no language barriers. ♻ Starting today, streamers mentioning brand scripts will automatically earn a bonus without needing to submit clips. 💸 We expect this to boost brand mentions—a win for clients—and free up valuable hours for our team through seamless, automated sponsorship verification. ✅

We've just enhanced the available metrics on 𝐋𝐈𝐕𝐀𝐃 𝐟𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 dashboard. 📊 👀 𝐕𝐢𝐞𝐰𝐬 - number of times the sponsor overlays were viewed. 👆 𝐂𝐥𝐢𝐜𝐤𝐬 - number of times the sponsor link was clicked. ➗ 𝐂𝐓𝐑 - (Clicks / Views) 💰 𝐒𝐩𝐞𝐧𝐝 - amount spent so far on showing sponsor overlays 📺 𝐄𝐱𝐩𝐨𝐬𝐮𝐫𝐞 𝐓𝐢𝐦𝐞 - number of hours the overlay was on the screen ⏳ 𝐖𝐚𝐭𝐜𝐡 𝐭𝐢𝐦𝐞 - number of hours the overlay was watched 🗣 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐒𝐭𝐫𝐞𝐚𝐦𝐞𝐫𝐬 - number of streamers who joined the campaign, went live, and showed at least one sponsor overlay 🎥 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐒𝐭𝐫𝐞𝐚𝐦𝐬 - number of broadcasts on which at least one sponsor overlay was shown 📈 𝐓𝐨𝐭𝐚𝐥 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬 - total number of followers of all sponsored streamers 🎮 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬 - number of unique live stream categories across which the overlays were shown 💵 𝐂𝐨𝐬𝐭 𝐩𝐞𝐫 𝐇𝐨𝐮𝐫 𝐖𝐚𝐭𝐜𝐡𝐞𝐝 - amount spent per hour watched 📝 𝐂𝐡𝐚𝐭 𝐁𝐫𝐚𝐧𝐝 𝐌𝐞𝐧𝐭𝐢𝐨𝐧𝐬 - the number of times one of the selected brand keywords were mentioned in the chat box during sponsor overlays (default keyword: "{𝘣𝘳𝘢𝘯𝘥_𝘯𝘢𝘮𝘦}") 🔓 We hope that these metrics will unlock further campaign performance insights for our clients.