Justin Herring’s Post

#LinkedIn Post: Excited to share this insightful article highlighting the transformative potential of digital tools for small business growth. In an era where productivity and efficiency are watchwords, leveraging digital tools can save time and resources while boosting your business operations. 🚀✅ From free tools that help you manage your social media marketing strategy and create engaging content, to paid tools providing advanced functionalities and detailed analytics, there's a solution for every business need. 💼📈 At Kulassa, we understand how overwhelming navigating the world of digital tools can be. We're here to guide you through, ensuring your business is using the right tools for maximum effectiveness. Our team of content marketing professionals are focused on helping businesses reach their potential while staying on budget. 🎯💡 Let's unpack the power of productivity and savings that digital tools can bring to your business. Connect with Kulassa - your go-to digital marketing partner, and let's shape your business success story starting today!💪🌐 For any queries or more information, feel free to reach out to me, Malek Almsaddi, the CEO of Kulassa at [email protected]. #DigitalTools #SmallBusinessGrowth #Kulassa #Productivity #Efficiency #DigitalMarketing #ContentMarketing #BusinessGrowth Explore more: https://kulassa.com https://kulassa.com

I'm writing a book. So I created the ARISE™ GTM Strategy in 2019 - well, formally anyway, during COVID, and I've successfully worked with a number of clients and on my own business to prove its value and worth. I've started writing a book on the subject, and it forces you to get vulnerable on the what, when and why. Here's an extract from the book's opening chapter "I formally designed the ARISE™ GTM Methodology in 2019 during COVID-19. The driver was the constant expansion and contraction of my agency, Digital BIAS, and the fact that whenever I scaled the business, it often coincided with an increase in customer churn, and I hated that. It got me thinking about how I manage and retain long 3, 4, or 5-year client relationships with just myself, the freelancers and offshore teams, and yet every time I tried to build my own team, we’d see clients churn out in six months. So when COVID came along, I had to decide what type of business I wanted, look at the staff, and decide if they could get me there, and they couldn’t, so no furlough, I went back to scratch. I kept four clients, took a bounce-back loan and decided to rebuild from the ground up. During COVID, I took everything out of my head, put it down on paper, and sat 14 certifications: MEDDIC, MEDDPIC, Product Marketing Leadership, a raft of HubSpot Certifications, Positioning Masters, Storytelling Masters and more. I was all in, and I wasn’t going to fail again (but I did, and that story comes later)." I've also developed an outline for an MBA course on Go-To-Market Strategy courtesy of some friends from Columbia Business School, which is pending CPD accreditation. The book is submitted to the publisher Wiley, and I've got a ton of content to crank out at the same time. Not that I like to bite off more than I can chew but sometimes you gotta go all in.

Overwhelmed with your digital marketing business ❓ Here's what you need to do for better results ⤵ "You are supposed to feel that way... that's how the entrepreneurial journey is supposed to feel.. sometimes it's lonely... keep going..." Said Alex Harmozi on one of his recent episodes 🔸 There is a saying that goes---> ..Doubters never know Because they never learn Quitters never get results... 🔶 With consistency at play----> All you need to do is practice and improve. ▫ Learning a new skill can be challenging. ▫ Iterating another strategy can be hard. ▫ Drafting your first email can take some time... ▫ Writing the first blog might be a long process. But all you have to do is get started or ask; ▫ What structure? ▫ For whom? ▫ Of what purpose? ▫ Why should they care? All these are questions that can serve as the basics of your drafting phase... {When starting out} 🔸 Retweak and edit before hitting the post button 🔶" ...Being overwhelmed with anxiety is not a sign to stop or quit It is a sign you are on the right path" ▫ Set a timer ▫ Set goals ▫ Set deadlines --> You can either 🔸 Persist or Resist the urge to be better... ↗ With two optional goals 🔸 To Progress or Regret ▫ It's impossible to regress One man at a time can only learn from experiences... --> You can either 🔸 Run from your fears and fall or 🔸 Face your frights and flourish Decisions make us better or otherwise... Skills, whether Honed or Hired ---> Execution and Performance is mandatory. Thank you 🙂 P.S. You can DM me for customized blogs, emails, or video content for your brands and offers Looking to create standout video content(Short)? Let’s connect today! 🔶 If you like to see posts of this kind on your feed timely, Kindly tap on the connect button--- my DMs are always open.

Think funnels are only for big, complex businesses? Wrong! — even simple Service-based businesses can make 6-8 figures from a basic funnel. Here’s all you need (in 3 steps): Step 1 –  TOFU: Attract audience and raise awareness about service Content:  ↳ Blog posts, social media content, infographics, videos, free webinars, quizzes CTA:  ↳ Download free resources, subscribe to a newsletter, attend a free workshop, follow on social ⬇︎ Step 2 –  MOFU: Nurture leads, build trust, and educate Content:  ↳ Case studies, testimonials, guides, white papers, free consultations, email sequences CTA:  ↳ Schedule a discovery call, download premium resources, register for a paid workshop ⬇︎ Step 3 –  BOFU: Convert leads into paying customers Content:  ↳ Sales presentations, limited-time offers, personalized quotes, case studies/success stories CTA:  ↳ Book session, purchase package, sign up, redeem offer That’s pretty much it. This is a basic framework. Customize it to your needs and target audience. But if you build a funnel like this, you’re already ahead of ~80% of online service providers. PS. Repost this ♻️ if you think it'd help your friends!

Time to come clean to you, I guess? You know how I spent the last 6-ish months ranting about company websites not being clear and all? I stand by it. But at the same time, there's been some slight hypocrisy going on. Those few of you who went to look at my website probably caught it, but were too polite to call me out. You see, my website was written and updated just before I kinda stumbled into the value prop and messaging facet of working with B2B websites. And because I haven't updated it since... there isn't a word about messaging on there. Oh, and the frameworks I obsessed over all this time? You got it, none of that is used there. Don't get me wrong — these frameworks are effective. They helped me deliver projects for CreditorWatch, Optemization, Journey, and more (sometimes in unexpected ways). But for some reason, being your own client makes projects 10x more complicated. (Big reason why I got to work on Kalyna Marketing's website for the awesome Mariya Delano!) All this is to say that this hypocrisy is ending — FINALLY. I've treated my business as I treat my clients. (Except clients don't have to wait FOUR days to fill out the canvas — we do it in 90 minutes together.) After pulling all the stops and geeking out over Framer this week, I've created a new website with: ✅ clear ICP ✅ clear offer ✅ clear deliverables ✅ the process explained ✅ relevant and fresh social proof It's not yet on my main domain as I have to figure out the move from Squarespace to Framer still. But here's the explainer video recorded for the hero section. — Also, if you're tired of prospects not getting what your product does, we should talk about it. DM me for a free messaging review.

👉Is Your Business Stuck With Costly Digital Marketing Services? 👇Is this you? 🤫Feeling overwhelmed by the ever-changing digital landscape? You're not alone. Many businesses, especially those focused on the traditional brick-and-mortar experience, struggle to keep pace with the online world. ☑️Here are 3 signs you might need a Digital Marketing Service: ▶️Website Woes: Your website is outdated, non-mobile-friendly, or simply not generating leads. ▶️Content Conundrum: You know you need content, but you're unsure what to create, how often to post, or where to share it. ▶️Social Media Mystery: You're on social media, but your posts aren't getting any traction, and you haven't a clue how to convert followers into customers. 😩Sound familiar? ☑️Fear not! A Digital Marketing Service can be your knight in shining armor. 👇Here's how: ☑️Go From Web Slow To Web Flow- Grow Faster with Less Work! ▶️We'll implement a digital platform that's easy for you to update, so you can focus on running your business. Think of it as a robust digital environment that's based on workflows. ▶️With our cutting-edge technology, you can make changes quickly and keep your site fresh, attracting new customers with ease. ▶️Content Creation Calendar: We'll develop a strategic content plan with engaging posts, articles, and visuals to keep your audience hooked. ▶️Social Media Savvy: We'll manage your social media presence, crafting targeted campaigns to increase brand awareness and drive sales. Imagine a world where your ideal customer finds YOU online, not the other way around. Ready to unlock the power of digital marketing for your business? Schedule a FREE Discovery Call today to discuss your unique needs and see how we can help you achieve your marketing goals! #digitalmarketing #leadgeneration #growyourbusiness #b2b #entrepreneur P.S. Share this post with any business owners who might benefit from a digital marketing boost! https://bit.ly/3O85RCT

👉Is Your Business Stuck With Costly Digital Marketing Services? 👇Is this you? 🤫Feeling overwhelmed by the ever-changing digital landscape? You're not alone. Many businesses, especially those focused on the traditional brick-and-mortar experience, struggle to keep pace with the online world. ☑️Here are 3 signs you might need a Digital Marketing Service: ▶️Website Woes: Your website is outdated, non-mobile-friendly, or simply not generating leads. ▶️Content Conundrum: You know you need content, but you're unsure what to create, how often to post, or where to share it. ▶️Social Media Mystery: You're on social media, but your posts aren't getting any traction, and you haven't a clue how to convert followers into customers. 😩Sound familiar? ☑️Fear not! A Digital Marketing Service can be your knight in shining armor. 👇Here's how: ☑️Go From Web Slow To Web Flow- Grow Faster with Less Work! ▶️We'll implement a digital platform that's easy for you to update, so you can focus on running your business. Think of it as a robust digital environment that's based on workflows. ▶️With our cutting-edge technology, you can make changes quickly and keep your site fresh, attracting new customers with ease. ▶️Content Creation Calendar: We'll develop a strategic content plan with engaging posts, articles, and visuals to keep your audience hooked. ▶️Social Media Savvy: We'll manage your social media presence, crafting targeted campaigns to increase brand awareness and drive sales. Imagine a world where your ideal customer finds YOU online, not the other way around. Ready to unlock the power of digital marketing for your business? Schedule a FREE Discovery Call today to discuss your unique needs and see how we can help you achieve your marketing goals! #digitalmarketing #leadgeneration #growyourbusiness #b2b #entrepreneur P.S. Share this post with any business owners who might benefit from a digital marketing boost! https://bit.ly/3O85RCT

🌟 Currently, I'm volunteering on marketing audit projects for two small companies – a SaaS start-up and a not-for-profit organization. After a decade in the corporate world, it's incredibly refreshing to collaborate with small businesses and feel their passion for making a difference. 🌟 One of my clients asked for a simple, doable monthly action plan for DIY marketing to grow their audience and boost leads. I'm all for the DIY concept and understand the need to save money, especially in this economy (freelance rates range from $50/hour for uni grads to sky-high for big-name brands). I drafted several versions, distilled it to the essentials, and chose affordable tools. Yet, it still demands 50 hours a month for an established business and around $200-250 for tools (opting for the free and cheapest options) and integrated AI tools to automate processes and save time. Can you imagine? 60 hours of a business owner's time that could and should be spent on product development, client onboarding, and service. And that doesn't include the time needed to learn how to use the tools effectively. While many new SaaS products are targeted at small businesses, the complexity and barriers remain significant. Working on these projects, I've learned a few BIG things about myself. I love learning about people and their businesses, understanding not just their goals but also their 'ikigai' – what drives them forward. I enjoy analyzing, understanding, and explaining the behind-the-scenes aspects of business from a marketing perspective. One client said, "I just went through the marketing research you did for us, and I'm blown away. I'm going to dive deeper into it because it's packed with so much good stuff." Hearing this from a client is incredibly rewarding, and I'm excited to see how these new insights into their audience and competitors, aligned with the lean marketing strategy, will help them stand out in their industry. What do you think is the toughest barrier for small businesses trying to keep up with marketing initiatives? Budget? Time? Lack of training? Overwhelming number of tools? Unrealistic expectations? #MarketingStrategy #SmallBusiness #DIYMarketing #BusinessGrowth #MarketingAudit #MarketingChallenges #BusinessDevelopment --- Feel free to adjust any details to better fit your style!

Digital Marketing 101 for business owners. Having an online presence is essential for any business. Whether you’re running a small local shop or a growing startup, digital marketing can help you reach new customers, build your brand, and increase sales. But if you’re new to the world of digital marketing, all the jargon and techniques can be overwhelming. Don’t worry! This guide will break down the basics in simple terms to help you get started. Read more: https://lnkd.in/e6mw2DEp #marketing #businesssuccess #businesscoach

Unlock Digital Growth: Essential Guide for Entrepreneurs & SMEs" The digital landscape is evolving, and with it, the playbook for successful marketing. "What 90% of SMEs Miss: The Ultimate Guide to Digital Marketing for SMEs" is your comprehensive guide to navigating these changes and seizing opportunities for growth and engagement. This guide isn't just another digital marketing manual. It's a deep dive into the strategies that make the difference, specifically tailored for the unique challenges and strengths of SMEs and entrepreneurial ventures: Advanced SEO Techniques: Beyond basics, learn strategies to dominate search engine rankings. Innovative Social Media Tactics: Forge deeper connections and turn engagement into loyalty. Content Marketing That Resonates: Master the art of storytelling to elevate your brand. Email Marketing With Impact: Convert subscribers to staunch supporters. Actionable Analytics: Make data-driven decisions that drive growth. Priced at $29.99, this book is distilled from years of advertising and digital marketing expertise, offering insights that bridge theory with practical, actionable steps. Whether you're an individual consultant, a startup founder, or running an SME, this guide is your blueprint for digital marketing success. "Transform your business's digital strategy. Pre-order now and prepare to leap into digital excellence on 29th February. Your future success starts with the steps you take today." https://lnkd.in/diJn2kHP