Think funnels are only for big, complex businesses? Wrong! — even simple Service-based businesses can make 6-8 figures from a basic funnel. Here’s all you need (in 3 steps): Step 1 – TOFU: Attract audience and raise awareness about service Content: ↳ Blog posts, social media content, infographics, videos, free webinars, quizzes CTA: ↳ Download free resources, subscribe to a newsletter, attend a free workshop, follow on social ⬇︎ Step 2 – MOFU: Nurture leads, build trust, and educate Content: ↳ Case studies, testimonials, guides, white papers, free consultations, email sequences CTA: ↳ Schedule a discovery call, download premium resources, register for a paid workshop ⬇︎ Step 3 – BOFU: Convert leads into paying customers Content: ↳ Sales presentations, limited-time offers, personalized quotes, case studies/success stories CTA: ↳ Book session, purchase package, sign up, redeem offer That’s pretty much it. This is a basic framework. Customize it to your needs and target audience. But if you build a funnel like this, you’re already ahead of ~80% of online service providers. PS. Repost this ♻️ if you think it'd help your friends!
That’s awesome insight. I’ve seen most service providers lack is a clear CTA. The customer needs a concised CTA in order to convert clicks into sales. Thanks for sharing informational formulas ☺️
Funnels can be so powerful when done correctly.
It’s important to divide weekly/monthly content into these 3 types of content in funnel, depending on where’s one at in the creator journey. When I was new I focused majorly on top of the funnel content. Alex Renner
Sometimes, people complicate things way more than they need to Funnels are the best way to get foot on your door and convert themm into high paying clients Alex Renner
I'm not a fan of tofu the food, but I ❤️ TOFU content! Thanks for breaking down these frameworks, Alex Renner
It's like a shop window for your business attracting the attention of people walking by and getting them through the door!
Valid points on customization! I find mapping out the client journey FIRST helps ensure each funnel stage addresses specific needs.
Funnels are for everyone! All marketers should know how to set one up
Empowering Veterans through Purpose and Entrepreneurship | Host of The Strategic Veteran Podcast | Founder of The Stronghold Community
8moSimplifying the sales funnel into these clear steps is a game changer, especially for new service-based businesses. You've nailed it by showing how tailoring each phase to meet a company’s specific needs and audience can boost relevance and success.