Justin Zelik’s Post

Key EMARKETER stat: US marketers will spend $8.14 million on social media-sponsored content this year, marking 16.0% growth YoY, according to their March 2024 forecast. Beyond the chart: Although spending will rise next year to $9.29 billion, growth is slowing, as marketers spend more carefully with larger creators with whom they can establish long-term relationships. Brands are increasingly opting for recurring, “always-on” partnerships with trusted creators rather than one-off campaigns. This shift has reduced both the number of creators brands work with and the number of new deals. The deals that are formed, however, are bigger, and often designed to extend outside of social media to other platforms like TV. #socialmedia #digitalmarketing

#NEW : YouTube Ads available even when videos are paused. But, what does that mean for advertisers trying to reach their audiences? From YT comms - ‘As we’ve seen both strong advertiser and strong viewer response, we’ve since widely rolled out Pause ads to all advertisers’ Why is this important? There are now more opportunities to engage customers even when they aren’t watching video content on the platform. And it brings up this previously discussed idea of a ‘more receptive mental state’ A study by Acast showed that ads during podcasts deliver a 21-40 percent increase in brand engagement. And when you look across Spotify and Apple audio platforms it makes sense. Persons will retain more information and act on ads while listening to content, so slogans and quick calls to action go much further and drive higher conversion rates. On the video side, one might say when someone decides to pause a video, they’d likewise be in a more receptive state for a low stakes ad. A free promotion, a discount code or even a new product plug. Opportunities are endless and Omni channel campaigns can now cover more bases. So once used responsibly and not as unwanted interruption, you might find these new ads driving higher ROAS. #advertising #tech #strategy #marketing

☀ Summer is getting closer, and with it comes a shift in consumer behavior! People are looking for ways to relax, have fun, and try new things. For advertisers, this presents a golden opportunity to reach new audiences and generate demand for your products or services. 🎯 But - is a Demand Gen campaign right for you? 🤔 The answer is just a click away 👉 https://lnkd.in/dgMsc9-P #Inceptly #DemandGen #Advertising #MediaBuying #YouTube #DirectResponse

YouTube is a game-changer for businesses looking to expand their reach. With 2.7 billion monthly users and the average user spending over 45 minutes daily, it's an ideal platform to engage and convert potential customers. Key stats: + 70% of viewers remember brands they've seen in YouTube ads. + 90% of consumers discover new products or services on YouTube. + YouTube ads boast a view rate of over 31%, making them highly engaging. YouTube offers 6 ad formats to fit every business need. At OMG Studios, we help businesses leverage YouTube’s advertising power to build brand awareness and drive results. Let’s take your digital marketing to the next level. #YouTubeAds #DigitalMarketing #BrandAwareness #OMGStudios #VideoMarketing #videostreaming #webmarketing #digitalmarketingagency

Who is the best when it comes to giving FREE value to audiences? TV averages 13 minutes of advertising per 60 minutes of broadcast = 3.5 (Free) : 1 (Ad) Facebook has roughly four posts for every ad on its feed = 4 (Free): 1 (Ad) Youtube typically shows 30 seconds ads every 5 mins = 9 (Free) : 1 (Ad) LinkedIn show on average 5 promoted/sponsored posts per 20 in the feed = 4(Free) : 1 (Ad) Though the ratio for most of these is around 4:1 except for YouTube but if you ask me, the 9:1 ratio of YouTube hurts the most. I remember a time when in a formal get together someone was playing songs from a YouTube playlist and there came an ad on condoms. I could see all eyes melting in the hall and trying to find something on the ceiling. I haven’t seen that kind of surprising ads on LinkedIn. Sometimes on FB or Insta thaese suprising moments happen too. So, all in all, most of the matured social media platforms are at par with TV when it’s about showing non-value content. But, at the same time, in this hyperpersonalized world, mountains of analytics and rivers of data, shouldn’t relevance and some factor or inappropriate be also treated as a multiplier of non-value content? Do comment your views or a funny ad story if you have😊 #socialmedia

It amazes me the number of YouTube Ads that ANNOY instead of entertain or inform. There's a number of brands who, in my opinion, use their 5 or 30 second captive audience on YouTube to somewhat consciously create a negative reaction with viewers to highlight their product. To me, this is 2-fold, their concept is self aware at how ads can annoy their viewers and hence choose to lean on this for a reaction. Crazy Frog style - it can be memorable, but short lived with little redeemable legacy. Picture yourself watching YouTube, an Ad appears, what is the first thing you do after the break? You look at the timer then reengage with what is in front of you. The reengagement is a fresh window of impression- make it count. Don't vouch for nonsense concepts that hold your audience ransom until their channel resumes. Viewers on YouTube are open and accepting to seeing ads. It is part of the makeup of the platform - make sure the concept for your promo material leaves a GREAT impression, one at the least which makes viewers think your product or service is of benefit and you're not just taking the p**s!

Radio ads require less than 2.5x as much investment to achieve the same level of attention. That's one of the conclusions from an illuminating new piece of research from Adelaide, and explored brilliantly by Pierre Bouvard - CUMULUS MEDIA/Westwood One's Chief Insights Officer - in an article that we'll share in the comments. The study compares various formats' advertising attention unit (put simply, how much attention audiences will pay on average to advertising on various channels) to their CPM to ascertain the cost to achieve a certain level of attention, using linear radio as a benchmark of $1000 spend. While Facebook stands out as having the highest cost for attention compared to radio, it is by no means an outlier. Instagram, TikTok and X/Twitter all required a larger investment to achieve the same level of attention. Radio performs similarly to other audio channels (streaming at $984 and podcasts at $896) and still only slightly below linear TV at $846, despite no visual component. In the ever-raging debate over metrics in advertising, it is often easy to veer towards whatever is easiest to measure. Impressions, clicks and conversions are all apposite methods of gauging ad effectiveness, in the mediums where they're available anyway. But let's not lose sight of the fundamentals: ads need to grab attention to convey their message. Otherwise, they are effectively worthless. This research is a reminder that sometimes the most effective channels are not necessarily the easiest to measure at a granular level, but we forget them at our peril. #radio #advertising #measurement

Did you know that radio ads in the US require less than 2.5x as much investment to achieve the same level of attention? That's one of several interesting findings in our recent research on various formats' advertising attention unit compared to their CPM to achieve certain levels of attention. Learn more in the shared post below.

💥 Fresh and hot off the press—The PUSH Post Issue 28! 💥 This is one issue you don’t want to miss! Take a deeper look at all things PUSH—new team events, recent work with clients, and more! Plus learn more about pressing industry news, including the potential ban of TikTok in the United States. Stay tuned to the end of this issue for a new interactive piece that will test your brand knowledge. Check out this exciting new issue here: https://lnkd.in/ej4zd-ga #PUSHPost #Newsletter #IndustryInsights #DigitalAdvertising #MediaIndustryTrends 

Happy Friday! It’s that time when we recap the biggest #SocialMediaUpdates and #CreatorEconomy news of the week 👇 📲 X launches reply sorting on posts 🎬 YouTube is testing merging Shorts and long-form videos into a single feed 💬 TikTok is adding the ability to create Group Chats with up to 32 users 💸 YouTube is experimenting with making ad breaks longer, but less frequent 🗓 You can now edit scheduled posts on LinkedIn ✏️ YouTube is experimenting with comments (instead of views) as the metric users see under videos when browsing 🎧 Addison Rae released her new single “Diet Pepsi” in her major label debut with Columbia Records 📈 X rolls out advanced analytics to Premium subscribers 👍 YouTube adds the ability to like Super Chats on live streams 🤩 Threads rolls out three new features; Insights, multiple drafts, and scheduling posts