Julian Thompson’s Post

The Importance of Balanced Marketing For brands with a diverse consumer base, understanding what each segment cares about and loves is essential for striking the right balance. Instead of chasing trends aimed at younger audiences, brands should aim to integrate messaging and offerings that cater to both ends of the spectrum. For example: - For Older Consumers: Highlight long-standing values such as trust, heritage, and product dependability. Traditional marketing channels like radio, email, or in-store promotions may be more effective, and the messaging should evoke comfort and familiarity. - For Younger Consumers: Adopt more progressive, innovative messaging through digital platforms, focusing on how the product or service aligns with trends, sustainability, or personal identity. Brands that effectively communicate with their core audience—while still evolving to reach new markets—can maintain their relevance without compromising their identity or alienating their customers. #Marketing #ConsumerSegment #Communications

These days consumers don't just buy products; they buy into the values represented by those products. That's why values-based marketing is becoming a game-changer for brands aiming to connect deeply with their target audiences. 🔍 What is Values-Based Marketing? Values-based marketing is the practice of aligning your brand’s core values with your marketing strategies. It's about communicating not just what you sell, but what you stand for, creating a powerful emotional connection with your customers. 🎯 Benefits of Values-Based Marketing: Trust and Loyalty: When customers see a brand consistently standing by its values, trust grows. Trust leads to loyalty, which is invaluable in a competitive market. Differentiation: In a sea of competitors, your values can set you apart, defining your brand’s unique identity. Community: Values resonate with people. When a brand expresses clear values, it attracts a community of like-minded customers and advocates. 💬 We Want to Hear From You! What are your core values, and how do they influence your marketing strategies? Share your stories in the comments below—we’d love to learn more about how values are shaping your brand! 🔄 Share this Post to help spread the message about the importance of values in marketing today! #ValuesBasedMarketing #BrandValues #DigitalMarketing #MarketingStrategy #CustomerLoyalty #BrandCommunity #London

These days consumers don't just buy products; they buy into the values represented by those products. That's why values-based marketing is becoming a game-changer for brands aiming to connect deeply with their target audiences. 🔍 What is Values-Based Marketing? Values-based marketing is the practice of aligning your brand’s core values with your marketing strategies. It's about communicating not just what you sell, but what you stand for, creating a powerful emotional connection with your customers. 🎯 Benefits of Values-Based Marketing: Trust and Loyalty: When customers see a brand consistently standing by its values, trust grows. Trust leads to loyalty, which is invaluable in a competitive market. Differentiation: In a sea of competitors, your values can set you apart, defining your brand’s unique identity. Community: Values resonate with people. When a brand expresses clear values, it attracts a community of like-minded customers and advocates. 💬 We Want to Hear From You! What are your core values, and how do they influence your marketing strategies? Share your stories in the comments below—we’d love to learn more about how values are shaping your brand! 🔄 Share this Post to help spread the message about the importance of values in marketing today! #ValuesBasedMarketing #BrandValues #DigitalMarketing #MarketingStrategy #CustomerLoyalty #BrandCommunity #London

Many brands today are embracing purpose-driven marketing to connect with their audience on a deeper level. A recent discussion highlighted how campaigns that align with social causes can differentiate brands in a crowded marketplace, especially in the Middle East. We believe that when brands genuinely support a cause, they not only enhance their credibility but also foster loyalty among customers who share the same values. For instance, when a campaign resonates emotionally or contributes to societal improvement, it creates a lasting connection to the brand. Have you ever noticed how brands that support causes you care about are stuck in your brain? 🤔 What if your brand could tap into this same emotional connection? Consider this: 84% of consumers say they want to buy from brands that share their values. By integrating purpose into marketing strategies, brands stand a better chance of not just attracting attention but also retaining customers who feel aligned with their mission. If you’re looking for innovative ways to incorporate purpose into your marketing efforts, it’s time to think beyond just selling a product. Share your thoughts on how purpose has impacted your brand or your buying decisions! #purposemarketing #brandloyalty #socialimpact

Did Gen Z break the marketing funnel? 🔁  Vogue Business has released research highlighting how Gen Z is completely rewriting the path to purchase. Rather than following the traditional marketing funnel, it is now an infinite loop of inspiration, exploration, community and loyalty – and the brands winning right now are touching all of these points. 🔎 It’s well known that Gen Z are constantly seeking inspo on social, learning about new brands on YouTube, TikTok, and Instagram. But they are using social as search more than ever, not purchasing impulsively at the inspiration stage but after conducting their own research – often turning to the comments sections for reviews rather than trusting what brands say about themselves. 👐 To connect in 2024, brands need a series of touch points outside the path to purchase, ‘cool’ brands are the ones engaging their audiences beyond just the product. Gen Z want to feel part of a community. Where previously brands were at the centre of the consumer journey, now, people are at the forefront. 🔗 Read the full report here - https://lnkd.in/eps4xrqE

This Halloween, let's talk about something truly scary: fear-based marketing. While it might seem tempting to use shock tactics or play on consumers' anxieties, this approach often does more harm than good. Here's why you should treat your audience to positive messaging: 🎃Short-lived impact: fear-based campaigns may grab attention, but they rarely foster long-term brand loyalty. 🎃Negative brand association: your brand could become linked with the negative emotions you're evoking. 🎃Ethical concerns: manipulating emotions can damage trust and credibility. 🎃Reduced problem-solving: fear can actually inhibit consumers' ability to process information and make decisions. 🎃Potential backlash: In the age of social media, fear-based campaigns can quickly backfire and go viral for the wrong reasons. Instead, focus on inspiring, empowering, and educating your audience. Create campaigns that highlight solutions, build trust, and make people feel good about engaging with your brand. Let's leave the scares to the haunted houses. Talk to The Marketing Lab and keep your marketing strategies treat-worthy 🍬 #EthicalMarketing #PositiveMessaging #MarketingStrategy

I found this piece from Vogue Business fascinating and wanted to share it! My key takeaways: 🚀 Social media, is a formidable force in influencing purchasing decisions. Gen Z's discerning eye for authenticity and preference for meaningful connections has disrupted traditional marketing funnels, emphasizing the significance of brands adopting a more holistic approach. 🌈 Gen Z consumers are less interested in brands. Social media managers must transcend product-centric narratives and pivot towards cultivating aspirational lifestyles and inspiring narratives. By aligning with the values and aspirations of our audience, we not only engender trust but also foster long-term brand loyalty. 💃 The visuals of this report are as key as the words. Creating content that captures eyes and makes people look is essential. With the oversaturation of content, it takes a clear creative vision to stand out and the bar to get people to stop scrolling gets higher. Check out the article here: https://lnkd.in/eFbGze4s

🚫 𝐈𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 🚫 One of the biggest mistakes I've seen in my 8 years in the marketing communications world is brands and brand owners neglecting their consumers. Failing to understand and address the needs, preferences, and behaviors of the target audience can result in a brand that doesn't resonate with its intended customers. In an effort to save costs, many founders underestimate the importance of professional Marketing Communications Agencies. This search for cheap marketing often leads to missed opportunities and stunted growth. Don't let your brand's potential be hindered by a lack of proper marketing expertise. Let's work together to ensure your brand not only reaches but resonates with your audience. #Marketing #TargetAudience #BrandBuilding #MarketingCommunications #BrandGrowth #TheMarketingGuy #MarketingExpert

Only 10% of brands understand the real job of a campaign. In my years of working with many different brands I’ve realized one thing: Most brands don't fully grasp the purpose of a campaign. Why? Because they often think it’s just about flashy content or viral moments. Here’s what a campaign should actually do: 📍 Solve a Problem Campaigns should address a brand’s pain point or goal. I make sure the campaigns I create focus on solutions, not just trends. 📍 Create Genuine Connections It’s about building a real connection with the audience, not just pushing products. My campaigns always put authenticity and engagement first. 📍 Drive Long-term Value A successful campaign isn’t a one-time hit—it builds lasting brand loyalty. I ensure every campaign has a strategy that looks beyond short-term wins. That’s how I make campaigns work. Not just for the now, but for the long haul. Ps: Do you want to see more such posts? #Influncermarketing #Campaignstrategist #Founder

I’ve always thought that humorous marketing is the secret for brand engagement. In the past, the emphasis on professionalism in marketing often overshadowed the potential of humor. However, as consumer preferences evolved, brands realized the power of connecting on a more personal level. The shift towards incorporating humor reflects a departure from the rigid corporate tone, allowing brands to showcase authenticity and build genuine relationships with their audience. It’s a dynamic change that aligns with the evolving nature of consumer interactions in the modern era. So, if you want your brand to stand out, remember: a good laugh can go a long way! And if you’re on TikTok follow Lawyer Kevin Kennedy he really does it the best! #HumorInMarketing #BrandEngagement