Shikha Prajapati’s Post

Brand without strategy: Like building layer upon layer with no direction 🏗️ Brand with strategy: A lightbulb moment that connects the dots across all platforms 💡➡️📱📧🛒 Imagine trying to market your business without a plan— Posting randomly on social media 🌀 Sending emails that don’t resonate 💬 Running ads that don’t target the right audience ❌ Now, picture this: A clear strategy that guides your brand across every channel 🔥 Your message hitting the mark on Facebook, Instagram, email, and beyond 🎯 Consistent visuals, tone, and goals that actually lead to conversions. 💸 The difference? Without strategy, you’re just adding noise... With strategy, you’re creating impact! 🚀 👇 ACT NOW! 👇 If you're tired of guessing and want to create a brand that actually works across all platforms, it’s time to get strategic. Start building your brand with purpose today! Reach us today by dropping a dm!! #buildyourbrand #smallbusinessgrowth #brandstrategy #smallbusinesssuccess #marketingclarity #growyourbrand

What’s your Market Value as a Brand? Reputation shapes Perception. It impacts the way our Personal or Business Brand is being perceived by audiences, consumers, strategic partners, business associates. And subsequently our brand valuation. Want to be perceived as Premium? Here are a few steps: 1. Maintain consistency with your brand across all social media platforms, your website, paid ads etc. 2. Pay attention to details: from visual elements to content strategy, online and in store presentation of your products, services etc. 3. Prioritize your consumers! Build and maintain the emotional connection with them! Your brand has a story: make them part of your journey! 4. Read your reviews. Respond to your DM’s. Don’t neglect engagement! 5. Create content for social media that offers value to your audiences and generates high conversion rate. 6. Design loyalty programs: incentivize your clients. 7. Google yourself periodically! Aim to consistently better your online presence, your interaction with your consumers and the quality of your product and services. Question: what segment of your brand/business needs an immediate upgrade? #brandvaluation #personalbrand #customerservice #audienceengagement #contentstrategy

Here’s a nugget that might just change the game for you: ads can catapult your brand awareness by a staggering 80%! 🚀 (Source: techjury.net) It's all about finding that sweet spot where your message makes a mark, transforming passive onlookers into active participants in your brand's story. But wait, there’s more to it than just throwing ads into the void. The magic lies in crafting messages that not only grab attention but also resonate on a personal level. Think of it as telling a compelling story where your brand plays a pivotal role in the narrative. This isn't just about visibility; it's about creating an experience that sticks with your audience long after they’ve scrolled past. And here’s the kicker: when ads are done right, they’re not just seen—they’re felt. That’s how lasting impressions are made. Leveraging this power means understanding your audience to the core and delivering content that clicks with them. Because at the end of the day, it’s those human connections that transform viewers into loyal fans. 🎯💬 What’s your take on using ads to boost brand visibility? #BrandAwareness #AdvertisingMagic #EngageAndConnect #sandymarketing #oregonmarketing #oregonmarketingstrategy

If your brand was a person, how would they act? How would they fit in at a cocktail party with your target customers? I was recently asked about how to 'assess brand gaps' and used this analogy. When boiled down, most of marketing translates into personifying your brand in the environment where your customers roam. Any awkward moments at this metaphorical cocktail party translate directly into gaps between your brand identity and the people your brand should influence. In the same one would observe someone at a cocktail party, marketing leaders should study their brand 'in the wild' and see how their target audience is responding and engaging with owned and paid assets. Are they ignoring them, giving them polite acknowledgment and moving on, or devoting genuine attention to a conversation, wanting to learn more? Every gathering has a 'life of the party.' Study your audiences' behaviors to put your brand in that position. #marketing #brandstrategy #marketinginsights #brand #consumerinsights #contentstrategy #marketingleadership

Seth Godin's wisdom on discovering your brand's "smallest viable audience" is key in marketing. A crucial strategy is to prioritize connecting with a brands audience's felt needs over chasing trends. This approach leads to successful product launches that resonate with our community, and also are wildly successful for fiscal goals! Jeremy Roloff and Audrey Roloff exemplify the power of focusing on their community. Their recent launch of "Connect Cards" outside their usual product line is a testament to this strategy. Within just 48 hours, they are on track to sell out, showcasing the effectiveness of a narrow focus on their community's felt needs. Givington's played a vital role in this product launch, serving as the holistic partner for this content brand. We managed the entire product life cycle, from concept to customer, ensuring the creation of tools that enhance intimate connections between couples. Content. Community. Commerce. This formula of what defines a successful content brand continue to ring true. How are you demonstrating to your audience that you hear them, understand them, and are dedicated to serving them? Because when you do that, they respond in kind.... with their wallets! #Marketing #ContentBrands #ThisIsMarketing #ecommerce https://lnkd.in/gfg4bjBK

🌟 Embrace Success with the Right Marketing Approach! 🚀✨ In today's dynamic business world, the key to achieving your goals lies in your marketing strategy. Whether you're launching a new product or strengthening your brand presence, a well-crafted marketing approach is your ultimate tool for success. Here's why it matters: 1️⃣ **Targeted Reach**: Reach the right audience at the right time with precision-targeted campaigns. 2️⃣ **Brand Authority**: Build credibility and trust through consistent messaging and impactful visuals. 3️⃣ **Drive Engagement**: Spark conversations and foster a community around your brand. Ready to elevate your marketing game? Let's craft your success story together! 🌟💼 #MarketingStrategy #BusinessSuccess #DigitalMarketing #BrandBuilding #SocialMediaStrategy

I have noticed a trend this year with #brands rushing to market. There are too many examples from various companies that pushed out campaigns and even products before they were ready for consumption. I understand that fresh content and new products are important to stay relevant in today’s environment, however, we must remember what we are giving up if they fall short. Without proper due diligence, you may offend your target audience and even put your brand in jeopardy.

Thinking about niching down in your marketing? Here’s why it can make a big difference: Advantages: - 🎯 It helps you create a stronger brand identity. - 💬 You’ll connect more deeply with your audience. - 🔝 There’s less competition, so you can really stand out. - 💸 Focused efforts lead to a higher ROI. - 🏆 Plus, you’ll establish yourself as an expert! On the flip side, not niching down can come with some challenges: - ⚠️ Your messaging might get lost in the noise. - 🏹 It’s tougher to engage the right people. - 💸 You might end up spending more on marketing with less return. - 🤔 And without a clear position, you could struggle in a crowded market. What are your thoughts on niching down? 💬 #NicheMarketing #MarketingStrategy #BrandGrowth

Who puts socks on dogs? Marketing isn’t just about reaching people; it’s about resonating with them. Too often, businesses focus on the latest tactics over strategy, which can lead to inconsistent results. Let me tell you this, shouty marketing promises of being the ONE THING right now to magically fix all your current problems will be as effective as putting socks on a dog. Effective marketing: Engages your audience. Reflects your brand’s unique personality. Creates long-term connections. In the Flight Map Masterclass, we delve into creating a marketing approach that’s authentic and sustainable. We’ll talk about creating messaging that resonates, and engaging your clients for the long haul. The next one is 20th November, are you join us? (Link in comments) #MarketingStrategy #AudienceEngagement #BrandMarketing #SmartMarketing

🚫 𝐈𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 🚫 One of the biggest mistakes I've seen in my 8 years in the marketing communications world is brands and brand owners neglecting their consumers. Failing to understand and address the needs, preferences, and behaviors of the target audience can result in a brand that doesn't resonate with its intended customers. In an effort to save costs, many founders underestimate the importance of professional Marketing Communications Agencies. This search for cheap marketing often leads to missed opportunities and stunted growth. Don't let your brand's potential be hindered by a lack of proper marketing expertise. Let's work together to ensure your brand not only reaches but resonates with your audience. #Marketing #TargetAudience #BrandBuilding #MarketingCommunications #BrandGrowth #TheMarketingGuy #MarketingExpert