Julia Lee (she/her)’s Post

Social Media Ads for Product Launches: Strategies for Success. https://buff.ly/4g3EVza #futureofnfctechnology #trendsinnfctechnology #TapToConnect #digitalmarketing #digitalbusinesscard #digitalagency #brand #DigitalNetworking

Adopt digital to revolutionize your brand's visibility and reach in the ever changing market 🌎 #Digital Marketing #Cost effectiveness #Competitive edge #brand awareness #Advertising #Digitalmarketingservices #success

Brand or Demand? This has been the constant tug-of-war for marketers as short-term initiatives needed to fill the sales pipeline and generate revenue. With calls for a greater cohesion between the two disciplines, brand to demand is the new approach built on a more direct and intentional relationship. Brand to demand creates cohesive storytelling that creates brand affinity over time which drives demand generation. Committing to the dual value of brand to demand is managing both connected values. This not only helps optimize the overall budgets for a brand but also creates synergies between the Brand Marketing and Demand Marketing verticals for the same brand. Make vision practical and practicality more visionary - connect your vision and the product/service.   #BrandBuilding #DemandGeneration #Brandmarketing #Evolvewithusnow #BrandLoyalty #MarketingApproach #BusinessGrowth #SalesPipeline https://lnkd.in/eJUsdbfg Image Source: https://lnkd.in/gnPfn3Ch

Adopt digital to revolutionize your brand's visibility and reach in the ever- changing market. 🌎 #Digital Marketing #cost effectiveness #competitive edge #brand awareness #Advertising #digitalmarketingservices #success

Insight #3 Next Level Strategy Europe: Coming back to a specific marketing strategy setup pillar that is not yet dominant on markets/ categories, both for global or local brands... Mostly every single brand positioning is linked with a target group, specific consumer benefits and key category demand spaces to address. But how many brand positionings are fully corelated with clear consumer occasions, product portions (pack sizes) and price to pay? #RGM #NextLevelStrategy #Marketing #Brandpositioning #Pricetopay #Consumeroccasions #Packsizes #Pricetopay

Next up in the ABCs of Marketing Measurement series is “B” for Brand Building Measurement. Brand building is the act of nurturing and growing a brand to broader audiences through consistent marketing efforts. The measurement of brand building can be difficult but it is imperative to understand how to drive long-term business growth. Let’s look at how Leavened approaches the concept of Brand Building Measurement and how we can help you grow your brand! #Leavened #marketing #measurement #analytics #brandbuilding #brandgrowth

Myth1️⃣Brand only pays off in the long term? 🧐the debate of brand marketing and demand generation is nothing new. The reality, though, is that the demand versus brand debate is a false choice. Marketers must do both ☯️ 💡Building up brand over the long term enables short term activations to be effective! Watch the recorded webinar by Nick Cooper to break the 5️⃣myths of the illusion of brand vs demand ➡️ https://lnkd.in/epMDcd7x Review all 5️⃣ brand myths by clicking #brandmyths #wpp Landor #brandperformance

In today's marketing landscape, brand recognition is key. Strong brand presence cuts through the noise and gets you noticed. Just focusing on lead gen isn't enough. You need a full go-to-market strategy with high-intent MQLs that drive long-term value. But here's the catch: Without brand marketing, your demand gen efforts will fall flat. The secret? A powerful combo of brand building and strategic demand gen. ✨ Read more: https://hubs.ly/Q02Clmks0 #demandgeneration #brandmarketing #marketingstrategy

#EverythingOld "Recently, the focus has shifted back to brand building and awareness marketing tactics, striking a better balance between performance and brand marketing to stand out from competitors." #BrandBuilding #ContentMarketing #Communications #StrategicMarketing https://lnkd.in/eKucqhhZ

“Marketing isn’t about the products you make, but the stories you tell.” — Seth Godin I often think about this quote. For me, BTL marketing is all about sharing stories through experiences, whether it’s through brand activations, events, or customized campaigns. It’s about making genuine connections with people rather than just trying to sell them something. There’s nothing quite like watching a campaign come to life, seeing how it resonates with consumers, and knowing it’s making a difference. That’s what makes BTL marketing so exciting! What story is your brand telling? I’d love to hear your thoughts on creating memorable experiences together. #BrandStorytelling #BTLMarketing #ExperientialMarketing #MarketingThatMatters #CustomerEngagement