Brand or Demand? This has been the constant tug-of-war for marketers as short-term initiatives needed to fill the sales pipeline and generate revenue. With calls for a greater cohesion between the two disciplines, brand to demand is the new approach built on a more direct and intentional relationship. Brand to demand creates cohesive storytelling that creates brand affinity over time which drives demand generation. Committing to the dual value of brand to demand is managing both connected values. This not only helps optimize the overall budgets for a brand but also creates synergies between the Brand Marketing and Demand Marketing verticals for the same brand. Make vision practical and practicality more visionary - connect your vision and the product/service. #BrandBuilding #DemandGeneration #Brandmarketing #Evolvewithusnow #BrandLoyalty #MarketingApproach #BusinessGrowth #SalesPipeline https://lnkd.in/eJUsdbfg Image Source: https://lnkd.in/gnPfn3Ch
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Business Consultant Supply Chain, Procurement, Branding | Author "Supply Chain 5.0" | Lean Six Sigma Master Trainer | Senior Lecturer Business School NUS | 25+ years with Unilever and GSK
6moThe convergence of brand and demand strategies is reshaping marketing landscapes, turning storytelling into a potent catalyst for consumer engagement. It's a strategic move where brand loyalty fuels demand, and in turn, demand reinforces the brand's resonance in the market.