Ju-kay Kwek’s Post

Are your Google Analytics reports giving you a headache? 😫 If your Page Titles and URLs aren't organised, or if you have multiple subdomains, your reports can get confusing fast! The problem: ❌ Confusing reports: It's hard to know which page you’re looking at if your names aren’t meaningful. ❌ Mixed-up data: Shared Page Paths across subdomains can be baffling. The solution: ✅ Overwrite page references in reports. Instead of trying to make sense of jumbled data, make your reports easier to understand by: 👉 Adding extra folders: Create an extra folder structure in your Page Paths based on subdomains or other brand-related categorisations. 👉 Revising names: Change your Page Names where you need them to be meaningful. This is the approach that I use to help marketing teams transform chaos into clarity, making it much easier to identify and analyse pages. 🎯 Why this matters: 🏆 Clarity: Instantly know which page you're looking at. 🏆 Organisation: Prevent data from different subdomains from mixing up. 🏆 Efficiency: Spend less time figuring out reports and more time using the insights. Was this helpful? Let me know in the comments! 🎗️ Follow me for #GoogleAnalytics strategies that grow your Content Engagement, Conversions, and Loyalty with governance, not gimmicks. #GA4 #DataAnalysis #WebAnalytics #DigitalMarketing

Our new report on the state of data driven marketing and how to deliver success, written alongside and in conjunction with the WFA, is now available to members. Packed with insight and recommendations, be sure to have a read and learn what is needed to succeed. Tom Ashby Matt Green Andy Green dentsu dentsu Media #datadrivenmarketing #marketingtransformation

I love reading articles, blog posts, and other content about Data Standards and the importance of having a strong Data Taxonomy. Check out this great article from Emily Love in the Association of National Advertisers Magazine. https://lnkd.in/e2nyqEdm #datastandards #metadata #taxonomy

In the work of a data analyst, every metric has a specific meaning. At first glance, a successful business, stable revenue, but if you look at that business in a particular city or a sample of a particular product, the business may not be as successful and stable as first imagined. Revenue is affected by products, locality, and even time frame. 

By now, we know not all data is created equal and #ConsentedData should be at the forefront of any solid campaign strategy. Here's five ways to do just that from Allant Group : https://bit.ly/4aj4vOe #MarketingCampaigns #Firstpartydata #EarnedData #ZeroPartyData

By now, we know not all data is created equal and #ConsentedData should be at the forefront of any solid campaign strategy. Here's five ways to do just that from Allant Group : https://bit.ly/4aj4vOe #MarketingCampaigns #Firstpartydata #EarnedData #ZeroPartyData

💡 Too few companies have yet taken the right actions to cope with the loss of #cookies. New WFA research shows that only 10% of organisations have a fully-fledged data strategy. 👉 WFA member? Download the research here: https://bit.ly/49sRAZJ. Tom Ashby Matt Green dentsu #GlobalMarketing #BetterMarketing #Media #Data ##ThirdParty #Advertising

28 Awesome Sources Of Free Data. Explore this list of reliable and reputable free data sources to power your #datadriven narratives and marketing campaigns. https://buff.ly/3vbQ9Qg #marketingtips #brands #marketingplan

[GA4 🆕️] Saved segments UPDATE from Google: 👉 Editors and above can now save segments for all users within a property, either from within an exploration or the Segments page in Admin. 📹 https://lnkd.in/dDSKCM_J ------------- ♻ Like or Repost to get others to play as well 🎯 Follow me, Michele Pisani, for the more GA4/PPC RIDDLES 💌 Newsletter: https://lnkd.in/dpgrzYhd . . . #googleanalytics4 #ga4 #gdpr #cookies #dpo #dma #digitalmarketsact #digitalmarketing #googleanalytics #analytics #analysis #marketer #publisher #data #datadriven #businesstips #marketing #learningandgrowing #digital #ecommerce #strategist #businessdata #googleads #gads #googleconsentmode #consentmode

Data can be a double-edged sword. 🔪 It can make or break your decision-making when data isn't collected consistently. Imagine trying to analyse website traffic when Google Analytics shows one number, social media has another, and your email tool boasts a completely different figure. How can you trust any of it? 💡 The answer is data governance. Create a document that outlines how to collect, store, and manage data. This should include naming conventions, formats, and metrics. Train your team to use this governance document. This way, they can identify discrepancies and understand if they are within expectations or if there’s a configuration issue. This is how we empower many marketing teams to trust their data and make informed decisions. 🏆 #GoogleAnalytics #DataGovernance #AnalyticsStrategy #ContentEngagement #MarketingStrategy