Judit Szekeres’ Post

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AI-first Content & Digital Marketing Ops | Transformation Consultant | ex-WPP | ex-PMI

Unlocking AI's Full Potential: The Art of Effective Prompting 🎯 Ever heard the saying "Garbage in, garbage out"? It’s a familiar refrain I've often heard in my advertising career while navigating the murky waters of creative briefs and production schedules. The essence? Clear, accurate instructions are key to achieving the desired outcome on time and on budget. The world of AI tools is no different. Every day, I come across articles, posts, and lessons highlighting a significant oversight: many users approach sophisticated AI with the same casualness as a basic Google search. The result? Frustration and dismissive comments like “This tool is so inaccurate.” Prompting is a skill, a method to unlock AI's full potential and investing time in crafting clear, detailed prompts pays significant dividends and bring next-level transformation into our professional workflows. But where to start? The tips and thoughts below might make it easier to get going: 🗓️ Make a commitment & keep it! Carve out 1 hour every week to learn about prompting. It is a small, achievable weekly goal. 📖 Start easy (I know, dah!) Focus on text-to-text basic prompting techniques first. Wanting to cover too much too soon can trigger overwhelm and paralysis. Image and video-based prompting is more complex. (Talking from experience here.) Test & compare output on different platforms ie: ChatGPT / Gemini / Claude and see what works for you most. 🎓 Use free resources to learn. Coursera, DeepLearning.ai, Google, IBM and all the popular learning platforms offer free content. If you search for events on LI, you’ll find a lot of short workshops. I’ve just seen one today by Allie K. Miller that looks 🔥, mark your calendars! - https://buff.ly/3Wz9c1S. And mentioning Allie is a perfect segue to the next point… :-) 🔍 Follow experts, who post regularly and share their knowledge generously. I have learnt SO MUCH on LinkedIN. Happy to share a list of those I follow. Let me know if interested! Spend a few weeks, investing just a little into your AI learning journey, and trust me, by autumn you'll see the difference in confidence and skill. AI is here to augment our efforts, one good prompt at a time! Let's go! #AI #PromptEngineering #Efficiency #Innovation #ProfessionalGrowth #Marketing #AIInfluencers (image generated on Ideogram by me.) ❓ Thoughts? Questions? Let me know in the comments. If you found this useful, please share, so others can learn too.

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Daniel du Plessis

Everything AI for Your Business | I am fascinated by all aspects of the Human Mind, from Consciousness and the Nature of Thought, all the way to Neuroscience and everything in between | I see the humour in everything

4mo

Love the image!

Melvin van Dosselaar

We future-proof your business with AI & Automation • Founder at Eleventh AI

4mo

Prompting is not as easy as people make it look Judit Szekeres! And to be effective at it does take time!

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