Judith Bosire’s Post

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Attended University of Embu

POWER OF MEDIA BIAS We've all been there scrolling through our feeds or watching the evening news, thinking we're simply being informed. But what if I told you that even the most "objective" stories come wrapped in layers of bias? It's subtitle, like the background music in a movie shaping the narrative, nudging our emotions and influencing our opinions without us even realizing it. Media bias doesn't necessarily mean outright falsehood; it can be as simple as the tone in which a story is presented, the choice of words, or what is not said at all. It's the difference between calling someone a "protester" or a "rioter". In a blink of an eye the reader's perception shifts. As someone who works closely with media through my student journalism and design work, I've seen how it plays out. The danger? it's easy to fall into echo chambers where our worldview is constantly reinforced, blocking us from considering alternative perspectives. The solution isn't to mistrust all media. It's to consume consciously. Ask questions, cross-check stories, and mostly, stay curious. The more we challenge the narrative handed to us, the closer we come to the truth. Let's be mindful, after all, all information is powerful but only when we know how to navigate it.

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