Joyce Tsang 👩‍💼 Content Marketing Expert’s Post

While content should be personal to each receiver, you can optimize your content pipeline by producing modular content at scale. Learn all of the tips and tricks in this blog post! #ModularContent #ContentStrategy

It took long for me to learn that content strategy isn't content marketing strategy, especially if you're selling a B2B SaaS. Here's why and how... Content strategy dictates down to the words used within a product. It dictates how you name features, UX copy, etc. Content strategy is more of an internal document for guiding how different teams across the company describe the product. Content marketing strategy, on the other hand, draws from the top-line narrative used to design the content strategy. It is deserving of a strategic plan. But that plan is more about the collection of tactics for putting the product in front of target buyers' purview through marketing and sales content. It guides the sales, marketing, and GTM teams on how to talk about the company and product features to endear prospect customers. See the difference? Content strategy guides how things are described internally. Content marketing strategy guides how what has been described is talked about externally. Both are crucial. But as I've learned, stop thinking they're the same thing. They're not.

63% of businesses don't have a documented content strategy.  With content marketing spend projected to hit $600 billion in 2024, it's time to get serious about measuring ROI. Here are 5 crucial KPIs you're probably ignoring: 𝟏. 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐑𝐚𝐭𝐞 - Calculate: (Likes + Comments + Shares) / Total Impressions - Hard truth: If you're not hitting 2% on LinkedIn, your content is underperforming 𝟐. 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞 - Track: % of visitors who take desired action (sign-ups, downloads) - Brutal fact: The average landing page conversion rate is just 2.35%. How do you stack up? 𝟑. 𝐓𝐢𝐦𝐞 𝐨𝐧 𝐏𝐚𝐠𝐞 - Measures content quality and relevance - Wake-up call: 55% of visitors spend less than 15 seconds on a page. Are you holding attention? 𝟒. 𝐑𝐞𝐭𝐮𝐫𝐧 𝐕𝐢𝐬𝐢𝐭𝐨𝐫𝐬 - Indicates content loyalty and value - Reality check: It's 5x more expensive to attract a new visitor than to keep an existing one 𝟓. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐒𝐡𝐚𝐫𝐞𝐬 - Shows content's viral potential - Uncomfortable truth: 59% of people share articles without reading them. Is your content truly shareworthy? 👉 Bonus KPI: Customer Lifetime Value (CLV) - Helps justify long-term content investments - Calculate: (Average Purchase Value) x (Average Purchase Frequency) x (Average Customer Lifespan) Stop guessing and start measuring. These KPIs aren't just numbers – they're the difference between content that converts and content that crashes. Which KPI made you uncomfortable? Share your thoughts!👇 #contentmarketing #marketing #ROI #contentstrategy #content

93%* of problems in content marketing are caused by two things: 1. Content is treated more like a commodity than an opportunity to drive a brand narrative.  2. Original data is hard to find, easy to make up, and nearly impossible to attribute. *See how easy it is to make up stats? But software buyers want, no, NEED updated, accurate data to make smart decisions. So how do you get your original data out there? Here’s how Amber Rhodes 🖤 did it at UserGems as a one-woman content team. https://lnkd.in/ef9Y2Z-z

💠 The proliferation of marketing channels and evolving consumer behaviors have brought new challenges to content creation and delivery. To address these demands, organizations are turning to modular content. 💠Creating content for multiple channels and interaction points can significantly enhance sales revenue performance. However, it requires customer-centric, cross-functional methods and well-orchestrated customer journeys. 💠Discover how modular content supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer needs, and optimizes the content pipeline. To successfully adopt this approach, consider: 1️⃣ Optimizing content for reuse: Focus on creating and tagging specific areas that can be reassembled in new formats, allowing for efficient content creation. 2️⃣ Scaling personalization: Create multiple content components, each with a clear purpose, which can be combined to create customized experiences without extensive new content creation. 3️⃣ Shifting capabilities: Embrace a modular content approach by adapting your operating models, governance, and skills. Explore the potential of generative AI to support key use cases. Thanks to MarTech and my co-author Rene Cizio for publishing this work so that more marketing teams can benefit from modular content. #MarketingStrategy #ModularContent #Personalization #ContentCreation #Gartner #GartnerMktg #GenAI

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Understanding your customer's intent and guiding their content experience isn't just a strategy—it's essential for driving revenue and growth. We have developed a comprehensive approach to content marketing that helps science, engineering, and healthcare businesses connect with potential customers at every stage of their journey. From sparking initial interest to securing a final purchase, our strategies ensure you're engaging your audience effectively. Curious about how this approach can transform your content and drive real results? Dive into our latest blog to learn more! Read the full blog here 👉 https://buff.ly/3yHuRff #ContentMarketing #CustomerGrowth #BusinessStrategy

Is your content marketing still not delivering the results you want? ⛈️ Take a step back and assess if the content itself is really the problem. 🎯 Before you create any content there are 4 different tasks you need to have completed: 👉 Business strategy 👉 Marketing strategy 👉 Content strategy 👉 Content plan Your problem/solution becomes ineffective if your business strategy is weak, marketing strategy is not precise, content strategy lacks relevance or your content plan needs more structuring. 🦾 Investing more in market research to create more accurate ICP's (ideal customer profiles) will help you to tailor your content to your audience, increasing its effectiveness. Assessing positioning and messaging as well as developing and defining a manifesto and/or content pillars will also help. 🚀 Next time you hit a roadblock in content marketing, try looking back and implementing these important milestones. See the results improve yourself !! 🌟 #sprintsandsneakers #marketing #growth #growthhacking #B2B #B2C #content

Why invest in content marketing? Sharing 5 valid reasons. 1. Reduce CAC Immediately, you might not see the ROI. But in the long run, you’ll see the ROI. Because once create content, it will keep giving you the returns. Your cost-acquisition-cost will decrease. 2. The lead pipeline will never dry If you create high-quality and evergreen content, you’ll keep generating leads for your business. Your pipeline will never get dry. 3. High Quality Lead You can create content for certain types of audiences. Let’s say your target audience is SaaS Marketers. You can focus on creating content for SaaS Marketers. This way SaaS marketers will read and engage with your content. In the future, They might buy your product/service. 4. Build Trust When you solve other people’s problems, you’ll build trust with them. For that, you need to keep providing value and solve problems. 5. Nurture Lead When you keep giving value, you guide them through their journey from initial awareness to becoming a paying customer. It's about providing the right information at the right time to build a strong foundation for a long-term ans strong relationship. I hope you found this valuable. Thanks for coming to my content marketing masterclass. Hit the follow button for more. #contentmarketing #blogging #digitalmarketing #business #marketing

Are you using SMART goals in your marketing strategy? It is a proven roadmap for success, integrating them with content marketing strategy will help to stay focus and achieve transformation for the business. Discover how SMART goals revolutionize your approach in achieving milestones and exceeding expectations. SMART stands for: 🎯Specific: Let's start by being clear about what we want to achieve with our content. Whether it's getting more traffic to our website, sparking more interaction, or making our brand more recognizable, let's define those objectives. 📊Measurable: Now, let's talk numbers. We need to define how we're going to measure our success. Are we looking at page views, clicks, shares, or conversions? Whatever it is, we need to have metrics in place to track our progress. 💥Achievable/Attainable: It's time to break things down into smaller, manageable tasks. We want to set goals that we can actually reach, considering our resources and capabilities. 🌟Relevant: Next up, we need to make sure our content speaks directly to our audience. What are their interests, needs, and preferences? We want to create content that's not just relevant but downright irresistible to them. ⏰Time-bound: Last but definitely not least, let's set some deadlines. Time is of the essence here. We need to establish clear timelines for our content projects, so we stay focused, accountable, and on track to achieve our goals. #contentmarketing #smartgoals #contentwriting #contentstrategy #digitalmarketing #marketing