Joos Khor’s Post

Our #Digital2024 Global July Statshot Report is now live! As always, it’s packed with the latest digital and social data. Here are some of the highlights: 📱5.68 billion unique individuals were using mobile phones at the end of June 2024, meaning that 70% of the world’s population now qualifies as a mobile user. 📈 TikTok’s ad reach may already have overtaken Instagram, with TikTok ads now reaching 1.604 billion adults aged 18 and above. 🎮 Around the world, the total time that people spend using the Roblox mobile app exceeds the total time that people spend using some of the world’s top social media apps. 💰Global spend on social media advertising has increased by 13% in the past twelve months. ⚙️ ChatGPT is the most used standalone AI tool, with more than 300 million unique monthly visitors in June 2024. 💸 TikTok earned the greatest share of app store revenues with worldwide users spending an average of more than USD $340 million each month over the latest three-month period. Read more in the full report here: https://lnkd.in/ehZFYBMd

We Are Social's #Digital2024 Global July Statshot Report is now live! Go check it out here: https://lnkd.in/gmUEtgaU As always, it’s packed with the latest digital and social data. Some interesting highlights here: 📱 5.68 billion unique individuals were using mobile phones at the end of June 2024, meaning that 70% of the world’s population now qualifies as a mobile user.  📈 TikTok’s ad reach may already have overtaken IG, with TikTok ads now reaching 1.604 billion adults aged 18+.  🎮 Around the world, the total time that people spend using the Roblox mobile app exceeds the total time that people spend using some of the world’s top social media apps (!!) 💰 Global spend on social media advertising has increased by 13% in the past twelve months. ⚙  ChatGPT is the most used standalone AI tool, with more than 300 million unique monthly visitors in June 2024. 💸  TikTok earned the greatest share of app store revenues with worldwide users spending an average of more than USD $340 million each month over the latest three-month period.

We Are Social's #Digital2024 Global July (yes, a reminder that we're more than mid-way through the year) Statshot Report is now live: https://lnkd.in/gmUEtgaU. Some key highlights: 📱 5.68 billion unique individuals were using mobile phones at the end of June 2024, with 70% of the world’s population now qualifying as mobile users. 📈 TikTok’s ad reach may have overtaken IG, reaching 1.604 billion adults aged 18+. 🎮 Time spent on the Roblox mobile app globally exceeds that of some top social media apps 💰 Global spending on social media advertising has increased by 13% in the past year. ⚙ ChatGPT is the most used standalone AI tool, with over 300 million unique monthly visitors in June 2024 (!!). 💸 TikTok earned the largest share of app store revenues, with users spending an average of over USD 340 million each month over the latest three-month period. Also, join We Are Social’s Chief Strategy Officer, Harvey Cossell and author of the Digital report series, Simon Kemp, where they dive into the report’s latest insights and findings into the future of digital: https://lnkd.in/g7D7BQqZ

Our #Digital2024 Global July Statshot Report is now live! As always, it’s packed with the latest digital and social data. Here are some of the highlights: 📱5.68 billion unique individuals were using mobile phones at the end of June 2024, meaning that 70% of the world’s population now qualifies as a mobile user.  📈TikTok’s ad reach may already have overtaken Instagram, with TikTok ads now reaching 1.604 billion adults aged 18 and above.  🎮Around the world, the total time that people spend using the Roblox mobile app exceeds the total time that people spend using some of the world’s top social media apps. 💸Global spend on social media advertising has increased by 13% in the past twelve months.  ⚙️ChatGPT is the most used standalone AI tool, with more than 300 million unique monthly visitors in June 2024. 🤑TikTok earned the greatest share of app store revenues with worldwide users spending an average of more than USD $340 million each month over the latest three-month period. Read more in the full report here:  https://lnkd.in/gP6Yu4nm

Here's a roundup of last week's noteworthy updates across the social spheres 📲 🎯Reddit, Inc.'s robust quarter shines community-driven growth's light. Authentic exchanges lifting diverse interests rallied 8.5M new souls as advertisers recognised the genuine connections.📊 https://lnkd.in/gfQJHsDJ 🎯TikTok levels up engagement with a perfect Gamescom partner bid. Tiktok sparks creative collisions between communities by tying into gaming's largest fest. Fans meet makers, forging new fanbases.🎮 https://lnkd.in/e6-cjc7C 🎯Meta's Llama grants signal AI's benevolent potentials. Funding crucial research cultivating understanding between beings marks a giant step for applying data's gifts to uplift society. ⭐ https://lnkd.in/eqKYSyK7. 🎯LinkedIn's new verification badges cement reputations as AI-proof credentials. Pages can now display blue checkmarks distinguishing legitimate profiles thanks to automation matching names with external sources.👤 https://lnkd.in/eRZ7UDNf 🎯 X's new reply sorting helps the most impactful discussions rise effortlessly to the top! Readers enjoy seamlessly filtering responses based on factors like recency or helpfulness. Valuable exchanges emerge from ephemeral others through quick AI-powered sieves.📩 https://lnkd.in/etVSZNgX 🎯 Snap Inc.'s addition of 10M new daily active users highlights growth potential, particularly in expanding international regions. Increasing time spent on AR and premium video content also bodes well for advertising opportunities.🤳 https://lnkd.in/e49RwwXx Follow our page Webmares Digital to stay up to date with the latest social media updates.. Email us at [email protected] for a free consultation. Meanwhile please feel free to talk to us here:- https://poe.com/WLABS. Our friendly WLABS - bot is here to help. 💬💬 on almost everything digital.

Webmares Digital - Brand owners today need an easy solution to understand the viability of a digital propulsion. It's just not easy for brand owners to identify the right digital platforms and therefore succumb to the pressure of hiring a digital agency. Brand owners decide digital agencies based on past experience or knowing them personally. While the above criteria primarily satisfy your personal aspect of selection but does that help the brand. Leaving you with that thought. Do comment with your experiences.

Data Drives Strategies! Understanding digital behavior around the world, how people spend their time online, the top drivers for online purchases, social media, digital marketing, and just getting the data and insights is a massive job. Digital 2024: Global Overview Report is just that and then much more. It is packed with 500+ pages of what is happening in the digital world and AI's impact with its challenges and opportunities. Check out the outline below for some cool facts, and the download link in the comments. I. Introduction - 2024 is shaping up to be a bumper year for digital milestones - Global social media users have passed the 5 billion mark - Overall digital growth has slowed over recent years - 2.7 billion people remain “unconnected” at the start of 2024 II. User Growth - Almost two-thirds of the world’s total population is now online - Adoption rates across Sub-Saharan Africa remain well below 50 percent - Annual user growth still comfortably above 5 percent III. Behavioral Data - The amount of time that people spend online has increased again this year - Global viewing times have been declining steadily over recent months - Fascinating insights into the interests and motivations of the world’s social media users IV. Social Media Trends - TikTok continues its rapid ascent - Instagram has overtaken WhatsApp to become the world’s “favorite” social platform - Facebook continues to grow V. Expanded Social Media Dataset - LinkedIn, Snapchat, Weibo, Kuaishou, and Discord are enjoying strong growth VI. Online Marketing - Digital ad spending enjoying some impressive gains - People’s connected behaviors are evolving VII. Challenges and Opportunities - High-stakes elections and rising geopolitical tension may create the ideal conditions for misinformation - Advances in generative AI mean that it’s never been easier to create engaging and persuasive content – including “fakes.” - Better connectivity brings hope and opportunity VIII. Conclusion - Let’s work together to ensure that digital is a force for good in 2024 - New opportunities to inform, educate, entertain, connect, and inspire - The year ahead will bring us meaningful growth and digital success.

⚠️Does Google have a demographic problem - even without the AI challenge❓ Per a new report (Axios and YPulse): 1️⃣ 46% of those aged 18-24, start their information quests by searching on Google 2️⃣ compared with 58% of those aged 25-39. But: 3️⃣ 21% of 18- to 24-year-olds start with TikTok, while 5% start on YouTube! What does this mean? Social media platforms have "shifted so much from being a place to connect with friends and family to an information superhighway," MaryLeigh Bliss, chief content officer for YPulse, tells Axios. Overall Google is still top for initial searches, followed by TikTok and YouTube, but the tech giant is coming under attack from various angles. And the success of shortform platform TikTok in the information search / news area, might well explain why Linkedin will be starting a shortform video tab… For media outlets not using the channels TikTok, Youtube, Linkedin etc. might therefore become very risky. TikTok Google LinkedIn https://lnkd.in/ePbFWvaz

Our #Digital2024 April Global Statshot Report is now live! Bursting at the seams with the latest digital and social data, here are some of the highlights : - Social media user identities in Southeast Asia equate to 61.6% of the region’s population.🛜 The average user spends 6 hours and 35 minutes online each day - 2 hours and 20 minutes of which are on social media. In Southeast Asia, this time is even higher. - Southeast Asians are the world’s most ‘active’ gamers with the Philippines, Indonesia and Vietnam taking the top spots. - Singapore ranks sixth in Reddit’s top countries based on reported ad reach as a percentage of the total population. - Gen Z are the biggest users of email. For more data like this check out the full analysis over on our blog: https://lnkd.in/gH8KXASB