We Are Social’s Post

Our #Digital2024 Global July Statshot Report is now live! As always, it’s packed with the latest digital and social data. Here are some of the highlights: 📱5.68 billion unique individuals were using mobile phones at the end of June 2024, meaning that 70% of the world’s population now qualifies as a mobile user. 📈 TikTok’s ad reach may already have overtaken Instagram, with TikTok ads now reaching 1.604 billion adults aged 18 and above. 🎮 Around the world, the total time that people spend using the Roblox mobile app exceeds the total time that people spend using some of the world’s top social media apps. 💰Global spend on social media advertising has increased by 13% in the past twelve months. ⚙️ ChatGPT is the most used standalone AI tool, with more than 300 million unique monthly visitors in June 2024. 💸 TikTok earned the greatest share of app store revenues with worldwide users spending an average of more than USD $340 million each month over the latest three-month period. You can ready the full report here 👇🏼https://lnkd.in/gEawcURF If you brand/business needs professional opinion on how best to utilise certain data points for certain marketing objectives, feel free to hit me up for a drink!

We Are Social's #Digital2024 Global July (yes, a reminder that we're more than mid-way through the year) Statshot Report is now live: https://lnkd.in/gmUEtgaU. Some key highlights: 📱 5.68 billion unique individuals were using mobile phones at the end of June 2024, with 70% of the world’s population now qualifying as mobile users. 📈 TikTok’s ad reach may have overtaken IG, reaching 1.604 billion adults aged 18+. 🎮 Time spent on the Roblox mobile app globally exceeds that of some top social media apps 💰 Global spending on social media advertising has increased by 13% in the past year. ⚙ ChatGPT is the most used standalone AI tool, with over 300 million unique monthly visitors in June 2024 (!!). 💸 TikTok earned the largest share of app store revenues, with users spending an average of over USD 340 million each month over the latest three-month period. Also, join We Are Social’s Chief Strategy Officer, Harvey Cossell and author of the Digital report series, Simon Kemp, where they dive into the report’s latest insights and findings into the future of digital: https://lnkd.in/g7D7BQqZ

We Are Social's #Digital2024 Global July Statshot Report is now live! Go check it out here: https://lnkd.in/gmUEtgaU As always, it’s packed with the latest digital and social data. Some interesting highlights here: 📱 5.68 billion unique individuals were using mobile phones at the end of June 2024, meaning that 70% of the world’s population now qualifies as a mobile user.  📈 TikTok’s ad reach may already have overtaken IG, with TikTok ads now reaching 1.604 billion adults aged 18+.  🎮 Around the world, the total time that people spend using the Roblox mobile app exceeds the total time that people spend using some of the world’s top social media apps (!!) 💰 Global spend on social media advertising has increased by 13% in the past twelve months. ⚙  ChatGPT is the most used standalone AI tool, with more than 300 million unique monthly visitors in June 2024. 💸  TikTok earned the greatest share of app store revenues with worldwide users spending an average of more than USD $340 million each month over the latest three-month period.

Our #Digital2024 Global July Statshot Report is now live! As always, it’s packed with the latest digital and social data. Here are some of the highlights: 📱5.68 billion unique individuals were using mobile phones at the end of June 2024, meaning that 70% of the world’s population now qualifies as a mobile user.  📈TikTok’s ad reach may already have overtaken Instagram, with TikTok ads now reaching 1.604 billion adults aged 18 and above.  🎮Around the world, the total time that people spend using the Roblox mobile app exceeds the total time that people spend using some of the world’s top social media apps. 💸Global spend on social media advertising has increased by 13% in the past twelve months.  ⚙️ChatGPT is the most used standalone AI tool, with more than 300 million unique monthly visitors in June 2024. 🤑TikTok earned the greatest share of app store revenues with worldwide users spending an average of more than USD $340 million each month over the latest three-month period. Read more in the full report here:  https://lnkd.in/gP6Yu4nm

Here's a roundup of last week's noteworthy updates across the social spheres 📲 🎯Reddit, Inc.'s robust quarter shines community-driven growth's light. Authentic exchanges lifting diverse interests rallied 8.5M new souls as advertisers recognised the genuine connections.📊 https://lnkd.in/gfQJHsDJ 🎯TikTok levels up engagement with a perfect Gamescom partner bid. Tiktok sparks creative collisions between communities by tying into gaming's largest fest. Fans meet makers, forging new fanbases.🎮 https://lnkd.in/e6-cjc7C 🎯Meta's Llama grants signal AI's benevolent potentials. Funding crucial research cultivating understanding between beings marks a giant step for applying data's gifts to uplift society. ⭐ https://lnkd.in/eqKYSyK7. 🎯LinkedIn's new verification badges cement reputations as AI-proof credentials. Pages can now display blue checkmarks distinguishing legitimate profiles thanks to automation matching names with external sources.👤 https://lnkd.in/eRZ7UDNf 🎯 X's new reply sorting helps the most impactful discussions rise effortlessly to the top! Readers enjoy seamlessly filtering responses based on factors like recency or helpfulness. Valuable exchanges emerge from ephemeral others through quick AI-powered sieves.📩 https://lnkd.in/etVSZNgX 🎯 Snap Inc.'s addition of 10M new daily active users highlights growth potential, particularly in expanding international regions. Increasing time spent on AR and premium video content also bodes well for advertising opportunities.🤳 https://lnkd.in/e49RwwXx Follow our page Webmares Digital to stay up to date with the latest social media updates.. Email us at info@webmaresdigital.co.uk for a free consultation. Meanwhile please feel free to talk to us here:- https://poe.com/WLABS. Our friendly WLABS - bot is here to help. 💬💬 on almost everything digital.

Webmares Digital - Brand owners today need an easy solution to understand the viability of a digital propulsion. It's just not easy for brand owners to identify the right digital platforms and therefore succumb to the pressure of hiring a digital agency. Brand owners decide digital agencies based on past experience or knowing them personally. While the above criteria primarily satisfy your personal aspect of selection but does that help the brand. Leaving you with that thought. Do comment with your experiences.

⚠️Does Google have a demographic problem - even without the AI challenge❓ Per a new report (Axios and YPulse): 1️⃣ 46% of those aged 18-24, start their information quests by searching on Google 2️⃣ compared with 58% of those aged 25-39. But: 3️⃣ 21% of 18- to 24-year-olds start with TikTok, while 5% start on YouTube! What does this mean? Social media platforms have "shifted so much from being a place to connect with friends and family to an information superhighway," MaryLeigh Bliss, chief content officer for YPulse, tells Axios. Overall Google is still top for initial searches, followed by TikTok and YouTube, but the tech giant is coming under attack from various angles. And the success of shortform platform TikTok in the information search / news area, might well explain why Linkedin will be starting a shortform video tab… For media outlets not using the channels TikTok, Youtube, Linkedin etc. might therefore become very risky. TikTok Google LinkedIn https://lnkd.in/ePbFWvaz

DataReportal, We Are Social, & Meltwater just dropped a snapshot of 2024 digital behavior. Here's what I found most interesting. 👇 1. Online and physical press media saw the biggest drops in daily usage. 2. Despite sensationalized headlines about Gen Z, they are the biggest users of search engines...and email. 👀 3. For everyone >25, "finding info" remains the primary use of the Internet, but for ages 16–24, "socializing with friends & family" has become the primary use case. 4. Snapchat users tend to have the highest cross-platform social engagement. 5. TikTok users tend to have the lowest LinkedIn usage (not surprisingly). 6. Those <35 say they use social networks the most for brand research. 7. 25% of all age groups say they've watched a video made by a brand in the last month. 8. YouTube is the #1 used social media app on mobile. 9. Online gaming continues to rise across all age groups. 10. Mobile phones now account for 60% of online web traffic by device. 11. >25% of Internet users now claim to own a smartwatch (U.A.E & Czechia lead the way per capita). Is anything surprising here?

🚀 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗦𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗔𝗜: 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 𝘁𝗼 𝗛𝗼𝗹𝗱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗵𝗮𝗿𝗲. TLDR: Despite TikTok's growth as a search engine, Google retains ~90% market share overall. Emerging AI search platforms have an uphill battle. ---- The search landscape is evolving rapidly, with new players like OpenAI and Perplexity trying to capture market share. Surprisingly, the most significant disruption to search in recent years hasn't come from AI but from TikTok. Among certain demographics, TikTok is becoming a go-to search tool, especially for categories like food, travel, fashion, and lifestyle. Data from Google’s own internal research in 2022 showed that nearly 40% of Gen Z users turn to TikTok or Instagram instead of Google for search on topics like restaurants and travel recommendations (TechCrunch & CNBC). And recent data from Pew Research highlights that 59% of users ages 18-29 report using TikTok, with many preferring it over traditional search engines for visual-first categories like makeup tutorials, product reviews, and “how-to” content. Google’s overall market share, however, remains resilient. Despite these shifts in certain demographics, Google still holds over 90% of the global market share as of recent data from StatCounter and Similarweb. TikTok’s growth highlights a niche shift, but Google's dominance is preserved due to its vast distribution channels and pre-installed status across browsers and devices. Here’s the challenge for AI-driven competitors: reaching the scale and distribution needed to drive behavioral change. Many of these AI platforms lack pre-installation on default browsers, which are often controlled by companies developing their own AI solutions. Unless regulatory changes emerge to ease entry for these competitors, Google's market share is unlikely to shift significantly in the next 3-5 years. Interestingly, the path forward for AI-powered search might be through productivity tools for businesses. These tools provide clear ROI for companies, and AI search could gain traction in business workflows before reaching the everyday consumer. Over time, this indirect exposure could shape how we use and think about search. In short, while we may see some fluctuations, Google is poised to maintain its market dominance. Without regulatory shifts, Google will remain the leader, and the evolution of search may come from AI transforming productivity in other areas before consumer habits change. #FutureofSearch #AI #TikTok #Google