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🚨 MEGA Breaking 📢 if you follow me or read my weekly newsletter, you know that I have an absolute LOVE FEST with Amazon's Vine program. Why? Because Vine reviews absolutely rock. On average, they produce higher-rated reviews compared to organic reviews. Sorry, don't come at me but it's the truth. The data backs this up. In fact, you'll be hard-pressed to find a single seller or agency who disagrees. 💡 So, what changed? Vine now offers a free tier for up to 2 reviews, a $75 tier for 3-10 reviews, and a $200 tier for 11-30 reviews. Thanks to their consistent 4-5 star ratings, I would always encourage you to opt for the $200 tier but this allows some testing for those of you who are a little shy. This is a very rare WIN from Amazon. See, it's not all depressing! -- P.S. 👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free). Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Great insight Jon Elder the Vine program! Adding to this — the consistent quality of Vine reviews doesn't just boost ratings but also builds social proof faster, especially for new launches. Combining this with optimized listing creatives can further maximize the impact. A rare win indeed, and smart sellers should leverage it while it's hot!
Nothing new, this stuff already years on amz with this fee structure
Absolutely second this. Every time we have had a launch, we've used this and it's worked ou super well. Consistently very high quality reviews and yes to the mostly 4 and 5 star ratings unless the product is @#%@.
I agree that Vine reviews tend to skew more positively, likely because the Vine Voices don't have to pay anything for the products. The quality of the reviews is typically much better than organic reviews as well.
Love the deals. The newsletter makes me look smart with my Amazon ecosystem friends.
We always go with Vine when launching new products. It's such an easy win and well worth the money.
Amazon's Vine Review program is one of the best launch platform. Gives you much better CTR and CVR numbers vs the product not having these reviews. +1 with lower the price during VINE reviews phase. Look at supplement as a category - there will always be customers who will not like the taste. This makes the product more authentic at the end of the day. They are a great leveller as well - if its a bad product no amount of vine reviews will help it.
Can't say we have found this in recent months. Clients in beauty and supplements in particular have been nailed with lowstar vine reviews...some very lengthy and even naming their preferred brand. All comments subjective...strange and concerning...
Jon Elder"Amazon’s updated Vine tiers are a game-changer! Free reviews to test, $200 for up to 30 high-quality ratings. A rare win for sellers. Are you leveraging Vine yet?"
Buying & Building Ecommerce Businesses | Ex-Amazon
3dYou say that the data backs your claim that Vine reviews are, on average, higher than organic reviews…but does it really? I haven’t actually seen anyone do a large scale study of this. Have you? I bet Scott Needham has the raw data.