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Founder & CEO - Seed Oil Free Alliance

Going Seed Oil Free will be a significant movement in the health-conscious food space over the next decade. Julia Mills, Mintel's analyst for U.S. Food and Drink Reports, notes a 150% increase in "made with olive oil" claims and an 825% surge in "made with avocado oil" claims from 2019 to 2023. However, studies from the FDA and UC Davis reveal that over 25% of extra virgin olive oil and nearly 70% of avocado oil in the US supply chain are adulterated with cheaper seed oils (https://lnkd.in/ev57JBuy) like soybean, corn, or canola, underscoring widespread cooking oil fraud. As the food industry evolves and more brands and consumers are choosing premium oils, The Seed Oil Free Alliance will ensure this shift is transparent and verified through rigorous independent lab testing, auditing, and more. #seedoilfreecertified #cookingoils #ingredient #integrity

Nearly 70% of Private Label Avocado Oil Rancid or Mixed With Other Oils

Nearly 70% of Private Label Avocado Oil Rancid or Mixed With Other Oils

ucdavis.edu

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