A collection of thoughts triggered by #MC6359 (Pei Wen Wong's class @ NTU WKWSCI: Master of Media and Communication ) Getting these out before they evaporate: 1. Make them know of you 2. Make them like you 3. Make them want to buy what you're selling Funny that here it doesn't seem to matter if they know who you are or what they do. It helps, but it's not a core goal. It feels like snake oil would have been sold the same way. Compete for attention and play the mechanics of the platform but be strategic about what you're saying and how it connects to the impact that you want to create. Throw the strategy out the window when it comes to HOW you're saying things. It's more important that the platform loves you, and always adhere to its whims. A platform that loves you is like being born rich. You need much less to succeed. Copy other entities, reference it, react to it, but make it more camp, absurd, daring, or marry it with something totally unexpected. If it can scale without costing you more and more money, it's got the legs to run away from you, which is a good thing. So many people telling us about what makes good content, and what I could think of was poetry. Poetry runs on imagery that surprises. It makes the familiar unfamiliar. Humour does that too. Lyric-writing does that too (Sondheim's a genius). Things I should have asked: Does protecting prestige still matter? Why or why not? Micarah Tewers produces amazing content. She makes ads entertaining, even as she tells you that they are ads. She makes dresses, but the joy of watching the process is rarely about the garment itself, but her POV. Manufactured authenticity feels good. LinkedIn is not very good at doing that, but great for generating corporate memes. Really good guest speakers, which is a rare joy.
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