Jon LaClare’s Post

In 1898, a well-known pharmaceutical company introduced heroin as a pain reliever and cough suppressant. Unbelievable, right? Fast forward to today, where drug companies represent about 10% ($40 billion) of the overall $400 billion advertising spend. This leaves smaller companies with effective nutritional supplements struggling to compete financially. But here's the thing - smaller companies that deliver real results without scary side effects can still compete when they have genuine advertising, especially heartfelt testimonials from real users. It takes creativity, but results can overtake even the power of money. So, let's remember that even if we are competing against companies that used to market heroin, genuine advertising and real results can make all the difference.

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