John Mackenney’s Post

At the recent Munich Security Conference, Adobe joined other leading tech companies like Amazon, Google, Meta and Microsoft in pledging to combat deceptive AI use in the 2024 global elections. With AI-generated content on the continual rise, it’s never been more important to both build an infrastructure that provides transparency on digital content’s origins, and to educate the public on the reliability of online content. #generativeAI #ethicalAI #transparency https://ow.ly/mBtv30sAzBh

At the recent Munich Security Conference, Adobe joined other leading tech companies like Amazon, Google, Meta and Microsoft in pledging to combat deceptive AI use in the 2024 global elections. With AI-generated content on the continual rise, it’s never been more important to both build an infrastructure that provides transparency on digital content’s origins, and to educate the public on the reliability of online content. #generativeAI #ethicalAI #transparency https://ow.ly/wsTy30sAFwA

At the recent Munich Security Conference, Adobe joined other leading tech companies like Amazon, Google, Meta and Microsoft in pledging to combat deceptive AI use in the 2024 global elections. With AI-generated content on the continual rise, it’s never been more important to both build an infrastructure that provides transparency on digital content’s origins, and to educate the public on the reliability of online content. #generativeAI #ethicalAI #transparency https://ow.ly/ZKuX30sABy5

In a landmark move at the Munich Security Conference, executives from leading tech companies including Adobe, Amazon, Google, IBM, Meta, Microsoft, OpenAI, and TikTok announced a framework aimed at combating the misuse of AI-generated deepfakes to deceive voters. This initiative, supported by additional signatories like Elon Musk's X, symbolizes a collaborative effort to preserve democratic integrity against digital threats. The pact, though symbolic, focuses on adopting "reasonable precautions" to deter AI tools from disrupting elections worldwide, specifically targeting deepfakes that manipulate the appearance or voices of political figures or mislead voters about electoral processes. Despite the accord's non-binding nature, it emphasizes the importance of detecting, labeling, and responsibly managing deceptive AI content on platforms. This initiative marks a proactive step by the tech industry to address the growing concern over AI's potential to undermine democratic elections through fabricated digital content. The involvement of a diverse group of companies highlights a shared recognition of the significance of safeguarding elections from digital manipulation, urging a collective and vigilant approach to counteract this emerging challenge. #electionsecurity #safeguarding #digitalinfrastructure #deceptiveai #aicontent #proactiveapproach #deepfakes #aigenerated #digitalthreats

Major tech firms in the UK, such as Amazon, Google, and Microsoft, have committed to addressing deceptive AI in elections. At the Munich Security Conference, they announced a pact to combat misleading content during the 2024 elections. This initiative aims to develop technology to detect and counter such content, enhance transparency, and educate the public on identifying manipulated material. While this move is praised, some experts, like Dr. Deepak Padmanabhan from Queen's University Belfast, believe it falls short. They argue for more proactive measures and clearer definitions of harmful content. The pact targets deceptive content altering the appearance or actions of key figures and disseminating false voting information. With concerns about AI's potential to exacerbate disinformation, tech companies are urged to prevent its weaponization in elections. Google and Meta have already outlined policies on AI-generated political content, emphasizing the need for transparency...

A positive move by Microsoft and other major tech companies to work together on developing tools to detect and prevent misleading AI content from influencing public opinion during election campaigns. But as this is a voluntary accord and no timescale has been announced for meeting this commitment, how effective this will be ahead of upcoming elections this year remains to be seen. https://lnkd.in/eJ8E76H9 #ai #artificialintelligence #deepfakes

Our Deepfakes & Democracy Initiative of EthicalTech@GW is examining the recent Tech Accord aimed at preventing deceptive AI content from interfering with elections, as well as Microsoft's efforts to tackle election deepfakes.

Leading tech companies, including Microsoft, Meta, Google, Amazon, Adobe, and IBM, have taken a significant step towards safeguarding the integrity of elections and protecting democracy. At the Munich Security Conference, these companies, along with others such as AI startups and social media platforms like X (formerly Twitter), TikTok, and Snap, pledged to adopt a common framework to detect and label misleading political deepfakes on their platforms. This voluntary pledge to combat election-related deepfakes is a clear recognition of the need for collective action to protect elections from electoral abuse. While critics view the accord as toothless, the companies aim to share best practices and respond swiftly when deepfakes begin to spread, paying special attention to context to safeguard freedom of expression. Despite efforts by federal agencies and some states to combat the spread of deepfakes, they continue to proliferate, raising concerns among Americans about the spread of misleading information during the 2024 U.S. election cycle. However, the EU is also implementing measures to address deepfakes, including clear labeling requirements under the AI Act and regulations within the Digital Services Act. It's heartening to see tech giants coming together to fight the menace of deepfakes. With their collective expertise and resources, they can make a significant difference in safeguarding the integrity of elections and protecting democracy. https://lnkd.in/gJ6vxra5

Well this is a good idea :) Leading AI startups like OpenAI have united to tackle election-related deepfakes, endorsing an accord to detect and address AI-generated content misleading voters. Amid regulatory attention and public worry about digital misinformation, this collective effort marks a critical stride in preserving electoral integrity, emphasizing a balanced approach to combating misinformation while upholding free expression. Here are some details: --> Major tech companies including Microsoft, Meta, Google, Amazon, Adobe, IBM, and AI startups like OpenAI have signed an accord at the Munich Security Conference to combat AI-generated deepfakes that mislead voters. --> Other signatories include social media platforms X, TikTok, Snap, and companies like Arm, McAfee, and TrendMicro, showcasing a broad industry effort. Key commitments: --> Detect and label political deepfakes on platforms. --> Share best practices and provide swift responses to deepfake spread. --> Balance between combating misinformation and protecting free expression (educational, documentary, artistic, satirical, and political content). --> Emphasize transparency with users regarding policies on deceptive election content. --> Despite the voluntary nature of the accord, signatories acknowledge the necessity of collaborative efforts, including multistakeholder actions, to protect elections. Regulatory actions: --> In the U.S., 10 states have laws criminalizing election-related deepfakes. --> FTC and FCC taking steps to combat deepfake-related fraud and spam. --> EU pushing for clear labeling of AI-generated content and regulations to curb deepfakes. The move highlights increasing concerns over deepfakes' role in misleading voters, with a 900% year-over-year increase in deepfake creation and significant public concern over the misinformation threat posed by AI tools. https://buff.ly/42FgNxj #TechUnity #ElectionIntegrity #DeepfakeDetection #DigitalEthics #AIRegulation

TechCrunch writes about Google rolling out more safeguards for its artificial intelligence (AI) products ahead of the US elections - especially relevant for generative AI capabilities that can create deepfakes, etc. in principle https://lnkd.in/eP2gnMbA. #generativeai #google #deepfake #artificialintelligence #techcrunch