Johan van Gool’s Post

Revving up the streets of Vegas with electrifying vibes for the Formula 1 race! 🏎️✨ Where speed meets the Strip, and marketing goes WILD!. . . . . #DigitalMarketing #Innovation #Brand #DigitalMarketing #BrandGrowth #MarketingStrategy #SocialMediaMarketing #GrowYourBrand #BusinessGrowth #EngagementMatters #DigitalGrowth #MarketingExperts #BrandDevelopment #MarketingGoals #BrandAwareness #LeadGeneration #Lucknow #epatang

Since starting Cazoo from a sheet of paper a little over five years ago, it’s been an incredible journey and it's been an absolute privilege to lead an amazingly talented team of 5,000 people at its peak, across the UK and Europe. Following the recent strategic review of the business, I decided that my time as CEO should come to a close at the end of March. This wasn’t an easy decision – Cazoo means a lot to me but I have agreed to remain as an advisor to the business to support the transition to its new marketplace business model. Five years ago it wasn’t possible to buy a used car entirely online in the UK.  We set out to break the mould and create a new category for buying and selling a used car online and we have sold 160,000 cars this way. The Cazoo brand and platform attracts 1 million customers a month, is firmly established and has led the category. We now plan to leverage all of this for the benefit of the automotive industry. Looking back, we have accomplished so much, made mistakes along the way for sure but learnt a lot at the same time. I am incredibly proud of what we achieved together. Thank you to everyone who has shown such an amazing passion and energy for the Cazoo customer experience.  For those staying as part of the transition, please never lose your data-driven mindset, but above all your entrepreneurial spirit. #customerobsessed #datadriven #fastdrivers #teamplayers 

An interesting new function.....only contacts can comment..... Well, I'm not a connection so we need to do the old fashioned share! #Cazoo have been an unmitigated disaster from day one, spending other peoples money (literally) like it was going out of fashion. They bought everything they saw... Football sponsorships Snooker sponsorships Darts sponsorships Just to name a few..... Then they changed tack to buy car sharing and subscription services. One such service they bought for (I am told) a reported £75m had a mere 1500-ish monthly subscribers. So, £50,000 per contract holder. How many 'rinses' of a traditional retail customer would you need to get £50k of gross, never mind the acquisition costs of that business. They sold this in the fire sale. I am sure if I am wrong someone will correct the numbers. And then they started hoovering up physical premises, they bought (or leased) a fleet of custom built transporters and trucks, prep centres, dealerships.....nothing was out of reach. One post on LI was their recruitment Team telling people to visit their stand "for free merch!", no mention of careers, just giving stuff away! In simple terms they spunked circa £750m to get to where they are today.....nowhere! ("can we sponsor Nowhere?") Now the spin is that it has been an incredible journey (£750m down the pan, I'll fecking bet it was!!) and they have one million 'customers' a month, and the trade should immediately jump into bed with them and their incredible offering! Where they get the one million customers from beats me, its more likely one million hits on their website from people googling 'who sponsors the Bethnall Green Ladies Gin Rummy Team'! I think that as much as #Autotrader are seen to be expensive by some, they are 'expensive' for a reason! They know exactly what they are doing! So, can Cazoo pull this off and pull off the biggest resurrection since JC rolled the stone away, well......it is nearly Easter, so who knows! Time will tell 😁 Reject My Car - Cazoo aye or naw? #consumerprotection #consumeraction #automotive #disputeresolution

I've tuned up the PressHub onboarding flow based on your input: 1. Autocomplete: If you have a website, enter the URL and we’ll automatically grab your sites metadata, pre-populating input fields with your existing favicon, OG image, brand name and description etc. 2. Step by step: Onboarding is now broken into four steps, with only a few fields shown at each stage, so users aren’t overwhelmed before they even get started. Here it is in action using the Adidas URL.

I've grown million dollar brands in 8 different markets across 2 continents, and let me tell you something: If you want to become the local's favorite choice, there are steps that you shouldn't skip when expanding to other markets. When I started working at Mattel to develop the brand strategy for 6 countries in Latin America, I thought they were all the same, because they all spoke Spanish (sauf Brazil). I was WRONG ❌ There were soooo many differences. So I understood the importance of doing my research, speaking with sales very often, and going to each country to do store checks. When my career jumped into the digital world, those experiences helped me keep the focus on customer research, and never obviate the power of good market research (even if you don't have a multinational's big budget). So I give you the pillars and tools that have helped me localize content while working with startups and small brands. Which ones have you used? Let me know in the comments 👇

Adidas is a leading example of a successful global strategy. 🌍 By effectively navigating various markets, they have become a powerhouse in the sports and lifestyle sectors. Discover the strategic insights that fuel their international success. Read the full analysis here: https://buff.ly/4bEvpRl #GlobalStrategy #Adidas #BusinessGrowth #Sportswear #BrandManagement #InternationalBusiness

All production and service processes must be regulated under these 4 pillars. #ooh #operation #production #control

OOH doesn't just answer an awareness objective. OOH has a place across the funnel! Awareness - absolutely! Consideration - sure thing! Conversion - you bet! Speak to your OOH planner who can advise your clients on the best OOH formats to fulfil your full funnel objectives.

A tantalizing array of out-of-office message options...

This made me smile. I am envious of those who are able to produce pithy, humorous, one liners, however, there is a more serious side to this. How many of us dutifully put on our OOO messages, but then still log in when on leave “just to check”… Or, the classic……“ I’ll just check my emails on Sunday so that I don’t start back on Monday with hundreds to sort through” ……or….”I want to be ahead of the game” ……or ..”straight out the starting blocks on my first day back” I know I’m guilty of this. We need to tell ourselves 3 simple things, and keep telling ourselves them….. 1. Every hour of leave, is leave and is precious. You have earned it, so take it. 2. The org won’t grind to a halt if you don’t check your emails whilst on leave. 3. Do I want to work for an org where this in normal practice? I have read a lot of posts on here this week about burn out, traumatised workforces and saying “no” Culture is driven by the people leading the org and the element of power and control vested in those leading it. It is often difficult to swim against the tide in an org where the culture rewards long hours, out of hours working and not saying no, but it is really important to take time to think about your own values and whether these align with the organisation’s. I don’t mean the glossy, shiny ones on their website next to their vision. I mean the ones that are exhibited and lived everyday by the authentic leaders, who do care that we take our leave and don’t expect us to check our emails!