Isis Rodríguez’s Post

🌏 Navigating Brand Strategy in the APAC Region 🌏 The APAC region is one of the most diverse and rapidly evolving markets in the world. With its mix of cultures, languages, and consumer behaviors, creating a brand strategy that resonates across different countries can be both challenging and rewarding. Success in APAC requires more than just a one-size-fits-all approach. It’s about understanding local nuances, embracing cultural differences, and crafting a strategy that aligns with both global brand identity and regional preferences. Whether you're a global brand looking to establish a presence or a local business aiming to scale, a tailored brand strategy is crucial to connect with your target audience. If you're exploring how to effectively position your brand in the APAC market, let's connect. I’d be happy to share insights on developing a strategy that drives growth and builds lasting connections across the region. #BrandStrategy #APAC #MarketingStrategy #CulturalInsights #GlobalBranding

Go big or go home? I’ve noticed a ton of big brands successfully launch overseas from The Netherlands over recent years & it’s amazing to see. Suit Supply. Rituals. Buggaboo. Here’s 3 quick ways to do the same with your brand across the next 12 months by going international: 1. Network locally in the country you’re planning on expanding into. 2. Embed yourself in the culture, values, traditions & beliefs of the new country before you expand. 3. Know the local laws, regulations & license requirements ahead of time. Your brand will grow when you as a brand owner decide to stop playing small. The biggest differentiator in eCom results at the moment is who's willing to stomach the most risk. Why stay small?

I am thrilled to announce that I have successfully completed a comprehensive course with Lululemon, where I delved into some powerful strategies and skills essential for today's dynamic marketing landscape. 🎉📈 During this course, I explored: 📌 Developing an Integrated Marketing Plan: Learned how to create cohesive and effective marketing strategies that align with brand goals and drive growth across multiple channels. 📌 Digital Transformation of the Retail Guest Experience: Gained insights into how digital innovation is reshaping the retail world, enhancing guest experiences, and creating meaningful connections. 📌 Hyperlocal Marketing with Ambassadors: Discovered the impact of hyperlocal marketing and how collaborating with brand ambassadors can drive community engagement and elevate brand presence. This course has empowered me with the tools and knowledge to drive impactful marketing strategies that resonate both globally and locally. 🚀 A big thank you to lululemon for this incredible learning experience!! Excited to apply these new skills and insights to future marketing projects and continue my journey of growth in the dynamic field of marketing. 🌟 #LearningJourney #MarketingStrategy #DigitalTransformation #HyperlocalMarketing #DataAnalysis #ContinuousLearning #lululemon #ProfessionalDevelopment

Working with talented, driven, and supportive people every day can change everything. When product and product marketing teams really sync up, the impact is huge. Together, we make sure the product vision actually matches what the market needs, leading to much smoother launches and better results. But even more… Great teammates push each other to be better, celebrate wins together, and tackle challenges head-on. It’s that mix of different perspectives, skillsets and collaboration that drives real innovation. While it’s not always easy to align these teams, I’m lucky to work with some amazing people— Especially those who get how important it is for product and product marketing to be on the same page. Orly Shitrit - here’s to another sweet new year of alignment at Oktopost 🍏🍯🐝🐙 #Teamwork #ProductMarketing #Gratitude

If anyone is wondering why as a mechanical engineer and Product Manager I have been drafted into a marketing role. This is a picture perfect explanation. You cannot market a product you don’t know. You can’t create a brand strategy in isolation of the product strategy. These two roles feed into each other and integrating them makes so much sense.

3 quick ways to grow your brand across the next 12 months by going international: 1. Network locally in the country you’re planning on expanding into. 2. Embed yourself in the culture, values, traditions & beliefs of the new country before you expand. 3. Know the local laws, regulations & license requirements ahead of time. Your brand will grow when you as a brand owner decide to stop playing small. P.S I’ve noticed a ton of big brands successfully launching overseas & it’s amazing to see. They can expect new market share, new customers & milestones hit. The biggest differentiator in eCom results at the moment is who's willing to stomach the most risk. Why stay small?

The Roads We Take: Lessons for Marketers and Life Robert Frost’s “The Road Not Taken” is more than a poem; it’s a metaphor for the choices we make and the paths we carve. For marketers, these choices define not just campaigns and brands, but the essence of our careers and the impact we leave behind. In marketing and in life there are always two roads: the tried and tested, or the uncharted and daring. The choice isn’t always easy, but it’s the one that shapes our journey. Challenge the Conventional - In marketing, the safest road often feels tempting repeat what worked before, follow industry norms, or stick to predictable media plans. But true impact comes from daring to be different. When Apple launched its iconic “Think Different” campaign, it wasn’t the safe choice it was a bold departure that challenged conventional advertising norms and redefined the brand for decades. Take Risks, Embrace Uncertainty - Every campaign or strategy is a leap of faith. Will it succeed? Will it resonate? Often, we don’t know. But the willingness to take that risk is what sets great marketers apart. Nike’s decision to feature Colin Kaepernick in its ad campaign was risky, polarizing audiences worldwide. Yet, it reinforced Nike’s brand values and drove a surge in both cultural relevance and sales. Own the Journey, Not Just the Destination - Not every campaign will win awards or deliver results as planned. But every step—every choice—teaches us something invaluable. It’s about progress, not perfection. Coca-Cola’s 1985 launch of New Coke was a marketing misstep. But by listening to consumer backlash and restoring the original formula, the brand not only recovered but built stronger customer loyalty. Reflect and Learn - In marketing, as in life, it’s important to pause and reflect on the choices we make. Which road did we take? What worked, what didn’t, and why? These reflections are what make us better professionals and better people. For young marketers starting their journey: Don’t be afraid to take the less-traveled road. Whether it’s choosing a challenging role, advocating for a bold campaign, or experimenting with a new approach, the most meaningful growth lies beyond the comfort zone. After all, as Frost reminds us, it’s the road less traveled that makes all the difference. #MarketingPhilosophy #LessonsInChoice #TheRoadNotTaken

There's no doubt that Product Manager roles and Product Marketing roles have huge overlap. That said, in every SaaS org that I've worked in either the PM or PMM function, there are specializations within those roles that aren't so over-lapped. A PM may be amazing at writing user stories but less adept at writing positioning, for instance. Without question, everyone should pull together in service of the brand strategy, but tech companies need to evolve other job functions outside of PM + PMM, especially the product owner or technical PM role, to enable this shift. One person isn't going to deliver with high quality across all of functions currently ascribed to the PM + PMM roles.

The marketing landscape is evolving, and it's exciting to see tech companies recognizing the value of a multi-faceted approach to roles. With the shift towards "Apple-style" PMMs, the emphasis on integrating business and marketing strategy with product strategy is becoming more prevalent—something brand managers have mastered for decades. In my career, I’ve developed a diverse skill set. I can do graphic design, content marketing, set up automations, manage social media, and oversee marketing operations. I excel in building SOPs, workflows, budgeting, and forecasting. This versatility is now more valuable than ever, thanks to technological advancements that demand a broader skill set. The time to evolve is now. For the past five years, I’ve embraced this evolution, knowing that the "jack of all trades" skillset in marketing would become crucial.

What do these 5 corporate taglines all have in common? 🤔 1️⃣ Nike — Just 𝗗𝗼 𝗜𝘁. ✅ 2️⃣ Coca Cola — Open 𝗛𝗮𝗽𝗽𝗶𝗻𝗲𝘀𝘀. 🥤 3️⃣ Disney — The 𝗛𝗮𝗽𝗽𝗶𝗲𝘀𝘁 Place on Earth. 🏰 4️⃣ L'Oréal — Because You're 𝗪𝗼𝗿𝘁𝗵 It. 💄 5️⃣ McDonald's — I'm 𝗟𝗼𝘃𝗶𝗻' It. 🍟 They invoke an 𝙚𝙢𝙤𝙩𝙞𝙤𝙣𝙖𝙡 𝙧𝙚𝙨𝙥𝙤𝙣𝙨𝙚 from the customer. ❤️ The best brands know that connecting with hearts (not just minds) opens checkbooks. 💰️ That’s why they don’t sell 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨 so much as they sell 𝙛𝙚𝙚𝙡𝙞𝙣𝙜𝙨 and 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨. And as professionals, you need to start selling more than your technical skills. You need to sell the 𝙞𝙢𝙥𝙖𝙘𝙩 and 𝙫𝙖𝙡𝙪𝙚 that you create. 💡