Joey Williams’ Post

CTA = Book a demo ⤷ only 9% of companies offered an actual demo Say it ain't so... Your demo request ends up leading you to a discovery call, and one that's easy to spot. ⤷ 25% asked the discovery questions directly in the email (with an average of 3.8 discovery questions) ⤷ 57% of email sequences came from an SDR or a combination of an SDR and an automated email We can do better. Navattic and Chili Piper looked at the Top 100 SaaS companies to see who was putting the buyer first, aligning their sales process with how buyers want to buy, and putting the buyer's needs at the center of their sales process. Here's how they faired → https://lnkd.in/egiyUmmt When did you last request a demo and receive it in return? Shout them out! 

Get ready, Boston! 🚀 HubSpot INBOUND kicks off now, we couldn't be more excited to be part of it. Imagine if you won as much as the Celtics. Imagine not holding your breath for every deal. Imagine all your reps becoming top performers. It's time to create a winning playbook where you control the rules of the game. No more bottlenecks at the end of the quarter. Send quotes and contracts with confidence because winning is easier with DealHub.io Don't just imagine—experience it! 📍 Visit us at Booth 19 and let's redefine success together. https://lnkd.in/dPCYiE9f #INBOUND24 #DealHub #RevOps #SalesEnablement #Boston

I helped a SaaS company cut their sales cycle in half and double lead quality 🚀 Here’s how we did it: 1. Streamlined Lead Qualification Automated filters to focus on high-quality leads. Scored leads based on real-time data. 2. Sales Coaching That Works Equipped reps to spot high-potential leads early. Trained them to engage and nurture effectively. 3. Sales & Marketing Alignment Ensured consistent messaging across teams. Provided real-time feedback to adjust strategies. The secret? A demand-driven approach that speeds up cycles and boosts close rates. Want the full breakdown? Drop "LeadGen" in the comments, and I’ll send it over!

How long do you wait on a call when you are being pitched to? A SaaS solution I was considering for a client did everything right until the critical moment: ✅ I'd heard good things about them ✅ Feature list and use cases were solid ✅ Lots of educational content on their site ✅ Plenty of social proof So I started to move down their funnel... ✅ Pricing on their website was clear and well-structured ✅ The process of booking a demo was frictionless including the usual email reminder of the demo before the call Then the demo... ❌ 11.05 I'd sat on the call waiting and their SDR didn't show up so I gave up ❌ 6 hours later and still no subsequent message from a colleague or even an automated message NB. I appreciate that everyone has bad days but based on all their work to move me 'in-market' and get the demo booked, the ball has been dropped and for a company of their size it needs to be better.

🚀 Get Ready to Level Up Your Sales SaaS Game! 🚀 Join us for an epic event hosted by Belkins, with some serious playmaking from the pros at Chili Piper and Reply! 🎯Belkins Unlocks the Vault: We're not just hosting; we're sharing all our secrets! Dive into our sales playbook and discover the strategies that help us close big deals, averaging $150K! 🎯Level-Up Your Game: Learn from the top sales experts in SaaS how to navigate a crowded market and double your deal closures at every stage of your pipeline. 🎯Real Talk with SaaS Superstars: Got questions? Get answers during our dynamic Q&A session. Mix, mingle, and unlock new strategies with fellow SaaS professionals. 📅 Save the Date: May 16 | 🕙 10 AM EST 🔗 Grab your spot! https://lnkd.in/efuNDUbn Come for the insights, stay for the insider secrets. Can’t wait to see you there! #saas #sales #outbound #growth

As a manager, I’m always looking for ways to engage my team, share knowledge, create challenges, and keep the learning process alive. For the past two years at HubSpot, I’ve had the privilege of managing the BDR team and have brought in various speakers (both internal and external) to share insights during our team meetings. However, it often felt too abstract. In January, I came up with the idea of having our BDR team meet with other BDR teams across France. The benefits seemed clear: share tips, meet new people, work together, and challenge ourselves. I just needed a BDR team crazy enough to join us for this "crash test." A huge thanks to Florent, Tim, and Astrid for immediately agreeing. This reflects the startup spirit I hold dear. We spent several evenings preparing the event, without a solid plan, uncertain if it would work. Would 20 strangers play along? Share tips as we envisioned? Create bonds? Succeed in the challenge? The teams didn't notice any of this uncertainty. The result was outstanding. Everything went smoothly, and the event was a true success. The takeaway? When you have an idea, pursue it. When you clearly visualize your goal, it works out. Thank you to my team for trusting me and playing along. A big thank you to Bigblue for being our first test, hosting us, helping with the preparation, and making this event a real success. Looking forward to the next one!

"I got more value out of HubSpot in these 15 minutes vs. 4 years" - Paul Tyrrell from FieldInsight Paul joined our Private Launch and was blown away by the insights his Copilot brought forward. From deal velocity to engagement metrics on closed won vs. closed lost, and so so much more. Want to join the Private Launch? 🔗 https://lnkd.in/gpyH_U6k #ClosingDeals #SalesTips #SalesStrategy #B2BSales #SalesPipeline #ArkeoAi

I'm excited to announce—we’ve ditched the demo CTA from our B2B website! Storytime: When buying SaaS, I hated waiting for an SDR to show the product. So, I made a change in my hometown. A 7-minute, on-demand video showing how we help. (Just need a business email—no spam!) Now, put yourself in your prospect’s shoes. Which would you prefer? → A demo hidden behind a form? → Or watching the demo instantly? Here’s why this matters: → Faster sales cycles: Instant product access. → More qualified leads: Focus on the most engaged. → Scalable and cost-effective: Reach global customers. → Deeper product understanding: Explore at their own pace. We make things easier—no pushy calls, just value. P.S. Would you wait, or watch now?

Last Call: The new growth formula! 📈 Join us on Feb 20th, where Common Room’s Head of Community, Rebecca Marshburn will share what she’s seen across hundreds of customers at today’s fastest-growing SaaS companies! 💯 Discover how they've driven community impact on lead generation, accelerated revenue growth, and built bridges between community teams and GTM leaders! Key Takeaways: - Uncover secrets to community-led growth - How sales teams should work with community and vice versa - Highlight stages of the customer journey where community plays a role Register here! - https://lnkd.in/dbZMHRfr #sales #webinar #community

Yesterday I responded to a cold email because I received a well-timed cold call (nice work, HubSpot). I wasn't able to chat but went back and responded via email. That's the power of multi-touch outbound strategy. A response to either channel means that sales reps can: -- gain insight on the account -- better prioritize time on high-likelihood opportunities To get the ultimate playbook on cold calling for sales leaders and teams, don't miss registering (before 10am PST today) to attend a GTMnow digital live event or receive the recording: https://lnkd.in/gHhXdRg6