Joel Brydon’s Post

📊 Key Takeaways from Reuters Digital News Report 2024 The latest Reuters Digital News Report reveals crucial shifts in news consumption. Traditional platforms like Facebook are declining, while video platforms such as YouTube and TikTok are surging, especially among younger audiences. Key insights include: ➡️ Video Dominance: Short and long-form videos are gaining traction. Publishers should create engaging video content and leverage it to build trust. ➡️ Misinformation Concerns: With AI-generated content on the rise, there’s an urgent need for high-quality journalism and transparency. ➡️ Subscription Trends: Growth in digital news subscriptions is slowing. Niche content and flexible subscription models could help. For a deeper dive into these trends and how they impact publishers, click below to read the full article. 👇 #DigitalNews #MediaTrends #VideoContent #Publishing #ReutersReport

According to the 2023 Digital News Report from the Reuters Institute, news consumers are shifting away from traditional social media and seeking more focused, niche communities. ⬇️ This shift is leading to what researchers call “Content Overload.” Newsroom that attempt to deliver everything to everyone are losing engagement. On average, user spend more time engaging with curated content hubs versus general news feeds. One media executive summed it up well: “Our job isn’t to cover everything—it’s to deliver what matters most to our audiences.” By focusing on niche content and fostering real-time conversations, news platforms can drive deeper engagement and build stronger, loyal communities. Is your newsroom prepared for this shift? Let’s talk about how to build a content-first, community-driven strategy for the future. #digitalNews #newsCommunity #contentStrategy #audienceEngagement #contentOverload #curatedContent #nicheCommunities #reutersReport #newsroomTrends #communityDriven

In the recently published “The State of Sustainable News Businesses report”, by The Rebooting (Brian Morrissey) and Outbrain, traffic loss was cited as the number one threat to publishers. It’s no surprise. Between the changes to the Google search algorithm and the traffic declines from major social platforms, publishers need to double down on efforts to drive direct traffic. Enter Pushly. We help publishers use push notifications to engage audiences directly, driving traffic and revenue. Publishers also cited subscriptions as the most promising area of growth. We can help with that too, btw. https://lnkd.in/eHMB-Pbc #audiencedevelopment #traffic #engagement #pushly 

In an age where 90% of young people engage with news online, the need for trusted, responsible media is more crucial than ever. Platforms like Teads play a pivotal role in delivering quality, brand-safe environments for advertisers, ensuring messages land where audiences are actively seeking information. As digital habits evolve, how can brands leverage premium, engaging media to connect authentically with younger audiences? Let’s keep the conversation going on the value of responsible media in today’s landscape. #DigitalAdvertising #MediaResponsibility #Teads https://lnkd.in/eQGNNGYJ

Something remarkable just happened that is going to change the news and media space significantly 🤯 - Dylan Page, more commonly known as “News Daddy” surpassed The New York Times reaching +10.6 million subscribers on TikTok 🚀 Dylan Page is a single person, with a small production team around him and New York Times is a large organization with around 6.000 employees. Right now we’re bearing witness to a huge paradigm shift in how we’re consuming news online 📈 According to the Reuters Institute Digital News Report 2021, only 16% of people globally say they use newspapers as a source of news each week, compared to 39% for online news 📉 According to a recent Pew Research Center Study from 2023, 43% of TikTok users get their news from the platform regularly (up from 22%). So why is this happening? Why do we (especially Gen Z and Millenials) stray away from traditional media towards social media? 👀 Here are some of my thoughts: 👉🏼 Speed of News Dissemination: Social media platforms allow news to spread rapidly and the time from story to feed is much shorter. 👉🏼Personalized News Feeds: We’re getting used to personalized content. Traditional media’s approach is very outdated compared to modern social media algorithms.’ 👉🏼 Citizen Journalism and UGC: Social media platforms have enabled citizen journalism, allowing ordinary individuals to report on events as they happen (Enter: Dylan Page). 👉🏼 Interactivity and Engagement: Social media facilitates two-way communication between news organizations and their audiences, allowing for greater interactivity and engagement. What do you think is the reason behind this huge paradigm-shift? 👇🏼 #socialmedia #news #marketing

We're proud to spotlight our customer, Reuters—one of the world’s largest and most trusted news agencies—for their remarkable growth on TikTok! Since the start of 2023, they've skyrocketed from 1,000 to over 186,000 followers, becoming the fastest-growing news publisher on the platform. 🌟 📈 Connecting with and building an audience on TikTok is not an easy task, but Reuters has risen to the challenge, setting a powerful example for the industry. Read the full story here: https://hubs.la/Q02Lt3TQ0 For publishers looking to strengthen their presence and engage audiences more effectively, don’t miss our article on how to craft an effective short-form video strategy: https://hubs.la/Q02Lt3rP0

⭐ News Corp Australia tops digital news audiences in May – leads for 17th consecutive month! ⭐ For the 17th consecutive month News Corp Australia is the nation’s leading news and information publisher, with news.com.au Australia’s number one digital news brand, according to Ipsos iris May 2024 rankings released today. Top Australian news and information publisher in the Organisation category, News Corp Australia reaches four in five Australians with an audience of 17.120 million, 891,000 more than its closest competitor.  News.com.au remains Australia’s number one digital news brand with an audience of 12.696 million, reaching one in two online Australians with an average time spent on the site of 27 minutes per person. News.com.au had the largest video audience for news consumption at 1.076 million, with 21 million video views for the month. News.com.au also led the news category in Finance, Sports, Technology and Travel. Read the full article here: https://lnkd.in/gwx_UMfQ #videonews #digitalnews #medianews

Traditional news media audiences continue to change, reflecting the varying ways audiences now consume their news. Based on an overview published by Pew Research Center, audiences engaging with traditional news sources continue to decline, with a few exceptions: - Daily newspaper circulation nationwide (including digital subscriptions and print circulation) continues to decline, falling to just under 21 million in 2022. - Average monthly number of unique visitors to the websites of the country’s top 50 newspapers declined 20% to under 9 million in the fourth quarter of 2022, down from over 11 million in the same period in 2021. - Some of the biggest brands are experiencing digital growth. The New York Times, for example, grew digital-only subscriptions in 2022 by 32%. - Prime-time and daytime audiences for CNN, Fox News and MSNBC all grew in 2020, before declining in 2021. Fox News’ audiences ticked back up in 2022, while the audiences for the other two channels continued to decline. - Audiences for news programming on ABC, CBS and NBC have been relatively stable in recent years.

"This mode of engagement, where readers spend minutes—not mere seconds—immersing themselves in our content, speaks volumes about the value we offer advertisers." I dive deep into why independent publishers and news platforms represent a critical opportunity for advertisers today. As the co-founder of Man of Many, I've seen firsthand the unique value these entities bring to the table, far beyond traditional ad placements. Despite Australians spending 64% of their online time on the open internet, these platforms only account for only 33% of ad budgets. (source: The Trade Desk Survey - 2023) We're not just another ad space; we're a trusted voice in a crowded digital world, offering credibility, quality content, and a deeply engaged audience. In an era where brand safety and meaningful connections are paramount, aligning with digital publishers is not just a choice but a strategic imperative for agencies and advertisers looking for true impact. Mumbrella #Media #Advertising #IndependentPublishing #Engagement #ManofMany

Why Do You Need To Develop An Online News Portal(website) In 2024? In 2024, with the digital world changing constantly, it is essential for enterprises and organizations in every industry to have an online presence. The news industry is one of the most important to adopt the digital revolution among these. The importance of online news portals has increased dramatically with the introduction of new technology and shifting consumer behavior. Having a strong online news site is not only advantageous in this digital age, but also necessary to remain competitive and relevant. Let's examine the reasons behind the need of creating an online news portal in 2024.  Global Reach and Accessibility: People's methods of consuming news have changed as a result of the internet. Online news portals offer the ability to instantly reach a worldwide audience, in contrast to traditional print media.  Access to news has never been simpler because to the global rise in smartphone and internet usage. Updates in Real Time: It's critical to stay up to date on the most recent news in today's hectic environment. Publishers can disseminate breaking news and real-time updates as they happen with the help of online news portals. In addition to informing your viewers, this real-time reporting strengthens the authority and dependability of your news source. You are able to give immediate updates on events, politics, sports, entertainment, and more if you have the proper infrastructure and technology in place. Interactive User Experience: Online news portals provide a dynamic and interactive user experience, in contrast to traditional print media. You can captivate your audience more effectively with features like social media integration, dynamic graphics, and multimedia content. Moreover, intuitive navigation and tailored content recommendations improve the user experience overall and encourage repeat visits.  Opportunities for Monetization: Creating an online news portal provides a number of ways to make money. You may build a long-lasting economic strategy and give your audience quality content by utilizing targeted advertising and strategic alliances. By continuously producing excellent, timely content, you can establish your brand as a reliable information source. Increasing your authority and trustworthiness will draw in more readers and improve the online reputation of your business.  The significance of internet news portals in the current digital era cannot be emphasized. Any news company hoping to prosper in 2024 and beyond must have a strong internet presence because of how interconnected the world is becoming. Working with a respectable Patiala, Punjab-based web design business like 99Web Guru can help you make sure your online news portal is made to fit the ever-changing demands of users. #websitedesign #99webguru #websitedevelopment #newsportal #newswebsite #everyone