Simon Gregory, I'm glad we were able to discuss this topic in detail during this portion of our conversation. A value-centered GTM process has been deeply important to me over the years, however, in the last 12+ months it's importance has significantly grown. The Winning by Design team was able to integrate our Value Realization Plan approach into their existing methodology that stresses a focus on identifying and measuring "Impact" to the customer. Carrying that methodology from initial steps in the sales cycle through onboarding and deep into the renewal/expansion lifecycle delivered fantastic results. #valueselling #Salesprocess #GTM
Recruiting game-changing talent for high growth 🚀 💥 technology companies within the SaaS Ad/Mar-Tech sector
🎙️ Exciting New Episode on PodLeaders! 🎙️ "CRO’s perspective on the Importance of value & impact being measured in the sales process through to renewals & expansion." 🚀 Join Joe Aleardi, who has had CRO and Revenue Leadership responsibility at Appian, Swrve, Edited, and Yottaa, as he talks about why it's important to double down on the measurable impact of your software and why it can address the "why now" discussion and drive urgency. My key takeaways from our time together? 👉 Strategic Deployment: Learn how revisiting impact ensures delivery on promises, influencing expansion and renewal stages. 👉 Value Identification: Discover how articulating the ROI and impact can expedite sales cycles and enhance stakeholder engagement. 👉 Innovative Tools: Joe introduces the "value realization plan," a tool initially crafted for customer success, now pivotal in sales from the initial conversation through to renewal. Check out the links in the comments for the full episode, jam-packed with insights on using this strategic approach to improve win rates and streamline your sales cycle. Perfect for sales leaders and professionals looking to elevate their game! 💪📈 #SalesStrategy #CustomerSuccess #BusinessGrowth #Leadership #podleaders #thorntongregory
Really fascinating insight Joe! Love the concept of the “LVP” and how you’ve applied it.
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