Jocelyn Brady 🧠’s Post

Stories win. Use them early and often. Often it really is this simple: Share an engaging testimony or product review. Share a case study that reveals the market problem you perfectly solve. Share business history stories and what you’ve learned. A narrative humanizes you. It supercharges your market with emotion… And emotion leads to conversion. End of story.

How often do you come across someone who talks about their wish to set up in business but are just too nervous to give it a go or have so many reasons why they can't or shouldn't. Inspire them to give it a go? Share your story of how you started out in business? What you did, who you spoke with, the exciting bits and what fires you up in a morning. It's so important to pass on your inspiring knowledge.

How often do you come across someone who talks about their wish to set up in business but are just too nervous to give it a go or have so many reasons why they can't or shouldn't. Inspire them to give it a go? Share your story of how you started out in business? What you did, who you spoke with, the exciting bits and what fires you up in a morning. It's so important to pass on your inspiring knowledge.

Storytelling: The Core Strategy 🫡 Quick Insight: 👀"Show, Don't Tell" Follow this essential structure for every narrative: 1. Significant Shift - Left my stable job to chase a dream, plunging into financial uncertainty. 2. Challenges - Struggled with no business know-how or safety net, facing initial setbacks. 3. Turning Point - Embraced perseverance, acquired business skills, sought assistance, and cultivated resilience. 4. Triumph - Now, I'm at the helm of a thriving six-figure enterprise. 5. Reflection - Over seven years, this success journey debunked the myth of instant wins. ^^Expert Advice: Craft a journey from low points to peaks - a narrative curve that engages, not yawns. 👩💻 Showcase your journey as the protagonist of your saga. Reveal your true potential and the value you add. 🧍🏻♀️ #storytellingforbusiness #storytelling #personalbranding

🚀 Leverage Storytelling to Transform Your Business Sale 🚀 "Stories can conquer fear, you know. They can make the heart bigger." — Ben Okri In discussions with business sellers, I’ve observed a clear distinction: Those who weave engaging stories captivate potential buyers, while those who rely solely on numbers often don't. Stories do more than entertain; they inspire confidence and envision a future, reducing the inherent fears of investment. Why This Matters: A compelling narrative is not just about recounting history—it’s about framing the future. It positions your business as a beacon of untapped potential, inviting buyers to continue the journey you began. This approach transforms their perspective, seeing the acquisition not as a risk but as an opportunity filled with growth, success, and innovation. The Power of Narrative: Ensure your story emphasises ongoing opportunities and showcases how the next chapters are poised for greatness. Present your business as a saga awaiting its next visionary leader—not as a transaction, but as a legacy in progress. 🔥 Think Ahead: What’s your story? How will you shape it to ensure buyers see your business not as a book nearing its conclusion, but as a thrilling narrative just beginning its most exciting chapters?  #BusinessStorytelling #ValueBeyondNumbers

One of the easiest ways to get noticed by the right people: Sharing your story online. You'd be amazed how many business owners haven't yet because they're afraid to. Or don't see the value. Or are waiting for the right moment. What they're not thinking about is that their next customer isn't looking for their products. They're looking for people & messages to connect with. People LOVE content that's relatable and real and authentic. What has all of those 3 things written all over it? Your founding story. Most founders I meet have amazing stories to tell but not enough confidence in the idea that people want to hear them. Take this as your sign to ignore the doubt. Write it down. Post your story (and don't hold back - tell it as it really is!!). P.S. If you'd like some inspiration, I'd love to hear your story and talk about how we can get it out there.

How impactful can a good story be? We're naturally drawn to stories, they help us understand things, make choices, and connect with each other. A well-told story can influence someone's decision without them feeling pressured to buy something. So, when you're thinking of great business ideas, don't forget to include a captivating story. You might be amazed at the outcome. #StorytellingInBusiness #EmotionalConnection #BusinessOutcomes

You think you're a big deal? You're right. You are. This is a (cheesy) quote from a personal development book I go back to time and time again, 'You are a badass' by Jen Sincero. It applies to all of us and, in my mind, to every company too. Every business is different. Every company has something incredibly unique to offer its customers and employees. But too many companies - especially SMEs, dare I say it - try to 'fit in' rather than stand out. They see how other companies are talking about themselves, and try and replicate it. Rather than tapping into their wonderful weirdness and quirks that make them the perfect fit for their ideal customers and employees. I've been working with SMEs on developing their brand story, really digging into who they truly are, what makes them different and how they can articulate that in their marketing and conversations. It's time to be bold and brave. Mediocre sameyness (not a word, I know) won't cut it. Who's with me? #storytelling #brandstory #story

The missing piece in business stories! Imagine picking up a book that intrigues you from the very first page. The plot thickens, new characters are introduced, and you find yourself hooked, eager to see how their stories unfold. But then, as you turn the final page, you're left hanging. Key characters with conflicts disappear without a trace, leaving you wondering, "What happened?" In business storytelling, especially in meetings, we must be mindful of this. Don’t add characters just to provide shock value or grab attention. Every character introduced – be it people, products, services, teams, departments, locations, customers, or stakeholders – must find their resolution. Just like in a good book, each character should have a clear arc: 1. Supportive characters They play the role of mentors or guides, showing how their efforts contributed to the journey. 2. Protagonists They need a conclusive point in their journey, whether they’re thriving or continue to face challenges. 3. Unresolved issues? Share your insights on how they can lead to future resolutions. Every character's story must find its place, bringing the narrative full circle. This not only maintains engagement but also adds depth and credibility to your business story. Remember, share wisdom, not just stories. Because endings are important as beginnings. 😊 #BusinessStorytelling #NarrativeDesign #StoryResolution #EffectiveMeetings #EngageAndResolve #StorytellingWisdom #FullCircleNarratives

Your story is the foundation for your future. 📖✨ Every challenge, every triumph, every lesson—it's all part of the blueprint you're building. Here's the truth: The stories we tell ourselves shape what's possible. Are you writing a narrative of excuses or one of unstoppable growth? Take a moment today to reflect: What's the next chapter in your story, and how will you make it extraordinary? #WriteYourFuture #PersonalGrowthJourney #ToddBookspan #SuccessStartsWithYou #LevelUpYourStory #WalkAndTalksWithTodd