Jin Ishimoto’s Post

US content leads in Asia Pacific SVOD - This headline may seem promising for American producers at first, but a closer look reveals a significant shift in audience preferences. Reliable data analysis is crucial. US content no longer seems to matter much in Korea, Japan, and Indonesia, three nations with large middle-class populations and local content productions. At the same time, price sensitivity continues to impact local consumers' choice of streamers. But there are local streamers with bigger ambitions beginning to emerge. If Netflix is GM, will there be Toyota and Hyundai in the new entertainment future? https://lnkd.in/gJapu2AF

U.S. Content Maintains Leadership in AsiaPac SVOD Space - WORLD SCREEN

U.S. Content Maintains Leadership in AsiaPac SVOD Space - WORLD SCREEN

https://worldscreen.com

Garry Bassin

Director/Producer Commercials / Music Videos / Documentaries

6mo

Most of Asia has lost interest in US programming for an obvious reason, it has little or nothing to do with their lives, whereas southeast Asia and Australia still look to America as exciting. Most of the US content on the streamers right now is so 180° different than the way people think, it’s no wonder. this is a tv remote in a Japanese hotel. half of the streamer buttons are Japanese channels and then there’s the CS/BS (major network cable channels) choice as well.

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