Jesper Larsson’s Post

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Partner and Northern Europe Lead for Communications, Media, and Technology at Kearney

Legacy #technology companies are transitioning to an "as-a-service" (aaS) business model, prompting significant changes in mindset and go-to-market strategies. The shift particularly impacts sales and customer success teams, across three different stages of maturity: 1) Driving subscription adoption 2) Focusing on net revenue retention and expansion 3) Evolving customer success into customer advocacy Explore leadership strategies for approaching each stage in the first article of this series. Authors: Sridhar Narasimhan, Anbu Sollin Selvan, Varun Khanna, and Mayank Lokwani

How should sales and customer success evolve as companies transition to “as-a-service” business models? - Kearney

How should sales and customer success evolve as companies transition to “as-a-service” business models? - Kearney

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