Jennifer Kaminski’s Post

💁♀️ Let's talk about the first impression game-changer: Welcome emails! Think about it: when you step into a stylish boutique, you want to feel welcomed, right? Same goes for our inbox. Why are they a big deal? Because they set the vibe from the get-go. Your inbox gets a fresh pop of style, a warm hello, and maybe a sweet surprise. It's like stepping into our fashion playground! And guess what? This magic moment isn't just about saying hi. It's about making you feel like part of the family. So, let's make those welcome emails pop! Show off our personality, highlight exclusive perks, and give a sneak peek into what makes us unique. Let's turn those new subscribers into lifelong fashionistas! 💃 Got questions? Drop 'em below or DM us! Let's make those first impressions count.

A blast from the past and how quickly time flies! It has been 7 years since I produced my last collection already! This featured collection was my last ever produced, because to me, it just didn't make sense to produce something to reduce something anymore. Waste was still being created, despite the intention of reducing textile waste. I loved working on this collection, trying to find a solution of tackling the amount of textile waste going to our landfills. ( I also loved designing all the prints for the collection. ) Despite discontinuing the brand, my aim and passion to help reduce textile waste remained the same. Just using a slightly different approach, where my main focus is now on education and empowering more (young) people to change their fashion consumption habits. You can find out more about the impact of fashion in my book called Making Sense of fashion here: https://lnkd.in/ Ps. This was the campaign that taught me the importance of marketing. In one month, the campaign went from largely unknown to being featured on a whole host of press, magazines, TV and radio outlets. It also achieved its funding goal of more than $10K in just 30 days. #sustainablefashion #kidsfashion #textilewaste

Ever thought you’d see Monica Lewinsky leading a fashion-forward voting campaign? Neither did I, but here we are – and it’s a masterclass in unexpected partnerships. Picture this: Vote.org and Reformation a fashion label, join forces for a unique ‘get out the vote’ campaign. And their choice for the face of this campaign? Monica Lewinsky. Yes, that Monica Lewinsky, with a history as controversial as it is well-known. This isn’t just about Lewinsky. It’s about the boldness in choosing someone unexpected. It’s about stepping out of the usual tech or political bubble to create a narrative that’s fresh, relevant, and engaging. They could have gone with a more predictable figure, but they didn’t. They chose someone real, someone who’s been through the public grinder and emerged with a story to tell. This campaign stands out because it turns the mundane act of voting into a fashion statement, with a spokesperson who’s anything but mundane. It’s not just effective; it’s a conversation starter. We see it in the media, we hear about it on podcasts – it’s a campaign that’s hard to ignore. For us in the B2B world, this is more than a clever campaign. It’s a lesson in the power of unexpected partnerships. In 2024, it’s time we look beyond our usual circles. Let’s find collaborators who can take our brand to new frontiers, to audiences we’ve never reached before. The potential is limitless when we dare to pair our brand with stories and partners that are as unconventional as they are impactful. So, what’s our takeaway? Embrace the unexpected. Forge partnerships that challenge the norms. Let’s not just talk business to business; let’s talk human to human, in ways that resonate, surprise, and inspire. #InnovativePartnerships #B2BMarketing #VoteInStyle https://lnkd.in/ewGwzy7x

Love to see White Fox Boutique's success featured in The Wall Street Journal! Using Dash Hudson's data, the article highlights the brand's impressive performance on TikTok, with 36 posts shared weekly—9x the fashion industry average! Kudos to the hardworking social team behind the scenes. 👏 To gain more insight into White Fox's thriving social strategy, read our feature in The Wall Street Journal: "Why Tweens are Obsessed With This $110 Sweatsuit."

A personal brand is the missing ingredient for so many brilliant women that I meet every day. I hop off a Zoom and think, "Wow! She's amazing! 𝑺𝒐, 𝒘𝒉𝒚 𝒅𝒐𝒆𝒔 𝒉𝒆𝒓 𝒘𝒆𝒃𝒔𝒊𝒕𝒆/𝒃𝒓𝒂𝒏𝒅/𝒏𝒆𝒘𝒔𝒍𝒆𝒕𝒕𝒆𝒓/𝒊𝒏𝒔𝒆𝒓𝒕-𝒕𝒉𝒊𝒏𝒈-𝒉𝒆𝒓𝒆, 𝑺𝑼𝑪𝑲 𝒔𝒐 𝒃𝒂𝒅?!?!" Here's why: 𝐒𝐡𝐞 𝐬𝐮𝐟𝐟𝐞𝐫𝐬 𝐟𝐫𝐨𝐦 𝐬𝐞𝐥𝐟-𝐝𝐨𝐮𝐛𝐭: → "I'm not exactly sure how to express myself, so my bland, lifeless brand/website will have to do right now." 𝐒𝐡𝐞'𝐬 𝐛𝐥𝐢𝐧𝐝𝐞𝐝 𝐛𝐲 𝐡𝐞𝐫 𝐞𝐠𝐨: → "It's not about me, it's about the impact I make. I shouldn't need [insert-thing-here] to get people to hire me." 𝐒𝐨, 𝐬𝐡𝐞'𝐬 𝐚𝐥𝐥𝐨𝐜𝐚𝐭𝐞𝐝 𝐡𝐞𝐫 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐦𝐨𝐧𝐞𝐲 𝐞𝐥𝐬𝐞𝐰𝐡𝐞𝐫𝐞: → "I can't afford to fix it right now." What if you didn't need another certification, professional development webinar, or that 100th business book you just bought? 𝑾𝒉𝒂𝒕 𝒊𝒇 𝒚𝒐𝒖 𝒔𝒊𝒎𝒑𝒍𝒚 𝒏𝒆𝒆𝒅𝒆𝒅 𝒕𝒐 𝒔𝒉𝒐𝒘 𝒖𝒑 𝒐𝒏𝒍𝒊𝒏𝒆 𝒍𝒊𝒌𝒆 𝒚𝒐𝒖 𝒅𝒐 𝒊𝒏 𝒑𝒆𝒓𝒔𝒐𝒏? What if... Your brand spoke for you? Your website sold for you? What if everything you need to get your next YES is showing the world the real you? I'll warn you: it comes at a hefty price tag. But, not how you think: It will demand that you challenge your self-doubt. It will cost you your ego. It will require that you bet on yourself. For some, it's just too high of a price to pay. For those who do, it's the investment of a lifetime. PS I took this headshot myself w/ my iPhone and a free app. Ask me how!

Last October, I worked with a skincare clinic that needed a serious boost. Their spot wasn't great, but we found a clever way to bring in more customers. Here's what we did: 👉 We dug deep into what holiday shoppers really want. Turns out, women are stressed to the max during the holidays. (Shocking, right? 😉) 👉We positioned the clinic as the perfect stress-busting retreat. Because who doesn't need a break from all that gift wrapping? 👉We used Google and Facebook local ads to reach out to frazzled shoppers nearby. Now, I know what you're thinking. "That's great, Amelia, but my business is different." True! But the lesson here works for everyone: 🎯 Know your customers (and what keeps them up at night) 🎯Show up where they're hanging out online 🎯Offer something they really need The holidays are coming fast. Want to chat about how we can make your business stand out this season? Drop me a message! Let's make those cash registers jingle! 🎄💰

I enjoy long-form content. It allows for a full thought to come to life versus an out of context, click-bait headline or overly curated image or GRWM life chat. And increasingly, more content creators, journalists, and even founders are leaving the doom-scroll of Instagram for Substack. That's why I have loved writing on Substack. It has been an incredible place for me to dive into real, messy, complex ideas from interesting, smart people on the internet. Kind of like it used to be. Link to the full post below with three of my favorite fashion writers, the fastest growing segment on the platform.

I recently saw a TikTok that’s a masterclass in delivering on your brand promise. A woman hiking in the rain in Australia bought a rain jacket from The North Face, expecting it to be waterproof. To her dismay, she ended up completely soaked. Frustrated, she jokingly demanded: “Meet me at the top of the mountain and bring me a new coat.” Here’s where it gets incredible: The North Face didn’t just listen—they acted! They responded with a video showing a team member grabbing a jacket, jumping on a helicopter, and delivering it to her on the mountain. This wasn’t just about replacing a product, it was about hearing your customer’s voice loud and clear, acting faster than expected and d showing the customers that you truly stand by your values.  🚁 It got me thinking: how can B2B tech companies match this level of commitment? What if we approached customer challenges with the same creativity and urgency? What if every problem became an opportunity to build trust, loyalty, and advocacy? How do we prove to our customers that we’re all in— especially when they need us the most? #BrandPromise #TheNorthFace

PrettyLittleThing.com's new return policy has gone down like a lead balloon with their customers...🎈 The brand has started banning customers who exceed a certain number of returns 🫣 And their customers have taken to TikTok big time to air their anger...😡 No company wants to upset its customers—in fact, this is literally the polar opposite of what you want to achieve 🥺 Given their lack of environmental or social values, I don't have much sympathy for Pretty Little Thing. But I do sympathise with other fashion businesses that struggle with the return issue. It's detrimental to their revenue forecasts. Many brands are now enforcing paid returns to disincentivise this activity, particularly because so many customers wear their items once, with the tags on, and then return them within the returns period. But with such an incredibly competitive retail landscape, brands want to avoid pushing their customers towards another competitor offering free returns. Are any brands/consultants trying to solve the returns issue? I would love to hear how you are going about it 🤔

[img:DS4-TbNbe] The Unlikely Product Guru Elaine starts a blog on her e-comm site about 'Products for the Modern Woman' as a joke. Her sarcastic tips become wildly popular, turning her into an unexpected feminist icon." She gets invited to speak at conferences, baffled by her own success. Elaine struggles to keep her content fresh, resorting to inventing ridiculous products like 'scream-absorbing pillows.' Her fake products start receiving real inquiries for purchase. 'Do you have one in teal?' She starts producing these joke products, becoming an actual trendsetter. Elaine continues her blog, now a mix of genuine advice and absurd products. She embraces her dual role as a guru and comedian, her blog a must-read for the discerning and the amused. Elaine proves that even in e-commerce, a little humor goes a long way. Sometimes, the best products start as a joke. #ModernElaine