🚨 The worst marketers are those who don’t work as a team. 🚨 That was personally, my most important takeaway after recording another epic episode of the #RadicallyTransparent podcast with Eric Herzog, CMO of Infinidat. Marketing success isn’t a solo effort. Marketers cannot operate in a silo. It takes collaboration, communication, and the power of diverse perspectives to drive the results our CEOs want to see from us. If your marketing team is siloed or disconnected from other departments, like sales or product or even one another, you're missing out on the magic of alignment. When we come together as ONE team, united by common goals, naturally, we will create stronger outcomes. 📈 Teamwork isn’t just a nice-to-have; it’s the foundation of marketing excellence and that's why marketing is most certainly, as Eric puts it, a team sport. Don't take it from me. 🎧 Listen to the expert: https://okt.to/zlsHCe #Teamwork #MarketingExcellence #Collaboration #MarketingSuccess #CommunicationSkills
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"Positioning isn’t messaging…it’s not a tagline…positioning is an input. If marketing and sales are the house, positioning is the foundation on which the house is built." - April Dunford Words that really caught my attention while I was listening to The Knowledge Project podcast with April Dunford, which highlighted the pivotal role of positioning in shaping effective product strategies. In the episode, April emphasizes the importance of understanding customer needs and market dynamics to differentiate products effectively. At Fosera, we recognize the significance of leveraging market insights to craft robust product strategies from the outset. Our consulting services are designed to help businesses integrate market insights into their product development process, ensuring alignment with customer needs and competitive landscapes. Let's talk about how Fosera Consulting can help solidify your product‘s foundation for success! #Positioning #ProductStrategy #MarketInsights #FoseraConsulting #TheKnowledgeProject #AprilDunford
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“When people feel genuinely empowered to voice ideas it really does cultivate a culture of creativity and innovation” 🙌 We’re on episode one two three oooooosh and I’m so happy to share this episode with you as my wonderful guest expert is no other than the one and only Ellie Norman. Our conversation centred on Empowerment… one of my favourite topic areas that is a key pillar of The Whole Marketer approach. Both for yourself… to be empowered to take the reins of your career so that it happens for you, not to you. But also as a marketing leader... to empower a wave of whole marketers in your care. 💫 It’s this focus on empowerment as a leadership skill that Ellie was brilliantly able to share her experience on, from her time at Formula 1 to her latest role as CCO of Manchester United. 🎙 In this episode Ellie defines what empowerment means to her, clear communications for your team, her reflections on her own leadership style, coaching skills, benefits of empowerment and how to set the culture in a new role. Plus her career highs and lows and advice for marketers of tomorrow. 🙏 Thank you Ellie for coming on the podcast. I’ll put links to where you can listen to this episode in the comments below. A x #leadershipskills #empowerment #marketingleader #thewholemarketer - - - - - - - - - - - - - - - - - - - - - - - - - - - This episode is sponsored by Tracksuit This episode is brought to you by Tracksuit, the beautiful, affordable, and always-on-brand tracking dashboard that helps marketers answer - is what we're doing working? Making brand tracking accessible and easy to understand, Tracksuit data gives you full visibility on your brand health metrics. Visit gotracksuit.com to start your always-on brand tracking journey.
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Thank you so much Chris Outlaw and The Unified Brand Podcast. It was honour being interviewed and sharing some quick, easy tips to boost a business of any size. Have a listen and tell me, what's something new you've learned from me and BK Links? #BusinessGrowth #Sales #Podcast
Do your Marketing and Sales teams work in separate worlds? It's time to break down the silos! Gabriella Beyer-King, founder of BK Links, joins Chris Outlaw on The Unified Brand Podcast to reveal the SECRET to Marketing & Sales Collaboration that boosts growth! In this episode, you'll learn: Why collaboration is KEY to marketing & sales success How to break down communication barriers The critical role of your brand voice in attracting clients ️ How to overcome your fear of self-promotion (especially if you're shy!) Plus, actionable tips to implement right away! If you're tired of siloed teams and want to finally see marketing & sales working together as a dream team, then this episode is FOR YOU! Watch Now or listen to the full episode here - https://lnkd.in/gx3X6NXK #Marketing #Sales #Collaboration #Branding #businessgrowth
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★ Just published a new episode - 137 Which metrics appeal to decision-makers to measure the ROI of DEI with guest Getrude Matshe - https://lnkd.in/dgyEz-Rt We covered topics - Your journey into DEI - What impact do you want to create? - Origin Story of DiversityConnector - DEI as a Business Opportunities - What are your thoughts on the ROI of DEI? - What appeals to the decision-makers the most? - How do you measure Increased productivity? - How can you quantify Higher innovation? - How does business save in legal and compliance? - Can ROI of DEI help attract warm leads? - What do you do to attract new leads? - Full breakdown of Marketing Strategy #Diversity #Business _________________ Tag a Colleague ------------------- If you liked the podcast leave a Yes in the comments below 👇🏾
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Are you partnering with your Marketing team to: ☑ Build custom webinars tailored to your target audience ☑ Host champion-building events ☑ Drive pipeline within your top prospect accounts ☑ Provide product feedback you’re hearing directly from customers ☑ Strengthen your brand internally as a "collaborative seller" On the next episode of The Elite Selling Podcast, we sit down with Calendly CRO, Jessica Gilmartin, to review how elite sellers partner with marketing to drive quality leads in their target accounts. As a former COO & CMO, Jessica brings a unique perspective to sales leadership and she recommends some actionable strategies that sales reps (and leaders) can implement to strengthen pipeline quality & quantity. Episode dropping later this week! #sales #marketing #gtm #elite #talent
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I really enjoyed my recent conversation with Chris Mitchell (Co-Founder of the Customer Success Leaders Institute). 👉 Chris joined me on the Virtually Anything Goes podcast to discuss whether Audience Loyalty Is Dead. He shared his insights on how to create value for customers across the organisation. If you're in #sales, #marketing, #engineering, or you are a #developer your focus should be on creating value ✅ Watch the 👉 full episode 👈 for more insights (link in comments). #audienceloyalty #customersuccess #webinars Webinar Experts
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🎙️SEASON 1, EPISODE 3🎙️ Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket company growth! “How Smart CMOs Integrate Marketing into Business Growth Strategy” with special guest and industry expert Collin Colburn, Senior Account Executive, Premiere New Business at Forrester. In this episode, we delve into the critical role of marketing in shaping business strategy and driving value, including the new pressures on CMOs to advocate for marketing as a growth engine. Collin and I discuss how smart marketing leaders can position themselves as key players in strategic business discussions, emphasizing the importance of aligning marketing with the overall corporate vision and goals. Whether it's enhancing customer retention, fostering new business growth, or navigating the ever-evolving landscape of sales and marketing alignment, Collin shares practical advice and real-world examples to help you elevate your marketing game and ensure your organization thrives in today's competitive environment. Tune in to discover how to leverage marketing for sustainable business growth. https://lnkd.in/eFhHCFBK #cmo #businessstrategy #businessgrowth #growthstategy #marketing #growth #revenuebasedmarketing
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Is your meeting culture grinding you down? Find out how to unleash your team's full potential in this week’s podcast conversation with Alison Coward, founder of Bracket and author of the brilliant "Workshop Culture." With clients like Google and Meta, Alison shares insights from her 20 years of experience in fostering creativity, productivity, and collaboration. We discuss: 😫 Why we’re sleepwalking through meetings. 🚀 How to create motivating meetings that generate momentum. 🏆 How to change the way that people interact with each other and transform your team’s performance. Plus some tips you can implement today for designing and leading effective workshops. Thanks for being a brilliant guest Alison! Listen/watch here: https://lnkd.in/eKRVSNgQ Practical Inspiration Publishing #TheBusinessOfBeingBrilliant #TeamCollaboration #EffectiveMeetings #WorkshopCulture
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Freelance Content Marketing Writer Focusing on Renewables & Sustainability
2moSo well said! I thought this was just an issue in Israeli companies. Interesting to know it's not just here!