Gabriella Beyer-King’s Post

💡In this episode of the Sales Leadership Awakening podcast, Jenn Steele, CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions. "If you have a sales background, you must learn the long-term thinking of marketing. If you have a marketing background, you must learn the sales grind. Marketing and sales should be a unified problem-solving front." - Jenn Steele Listen in as Jenn shares refreshing insights that bridge the gap between sales and marketing to increase cooperation and increase success. She stresses the significance of marketing listening to sales calls, leveraging CRM data to enhance lead quality, and good old fashion relationship building between marketing and sales teams. By encouraging open communication, aligning objectives, and fostering a customer-centric approach, organizations can bridge the gap between sales and marketing to collaboratively drive success. Remember, the competition is OUTSIDE the building, not inside! Listen to the full episode here: https://lnkd.in/g9z8vWtX #salesleadership #awakening #podcast

Are you partnering with your Marketing team to: ☑ Build custom webinars tailored to your target audience ☑ Host champion-building events ☑ Drive pipeline within your top prospect accounts  ☑ Provide product feedback you’re hearing directly from customers  ☑ Strengthen your brand internally as a "collaborative seller" On the next episode of The Elite Selling Podcast, we sit down with Calendly CRO, Jessica Gilmartin, to review how elite sellers partner with marketing to drive quality leads in their target accounts. As a former COO & CMO, Jessica brings a unique perspective to sales leadership and she recommends some actionable strategies that sales reps (and leaders) can implement to strengthen pipeline quality & quantity. Episode dropping later this week! #sales #marketing #gtm #elite #talent  

A marketing tip that's great for the daily step count - walking the halls! 🚶 Thanks to Robbert van der Pluijm, Head of Marketing at Permutive, for taking me through some of his key marketing leadership tactics and strategies on the #InsideMarketing podcast. One of the most compelling thoughts was the idea that we should all be doing far more listening to what's going on around us, understanding what different departments and functions are experiencing, and allowing us to build a marketing strategy that really caters to the true challenges and goals of the organisation. Quite literally walking the halls and listening to the conversations happening around you - simple but so important! No marketing strategy survives very well in an echo chamber 🤫 How much listening and immersion are you factoring into your weekly schedule to keep your finger on the pulse of what your customers truly need? #InsideMarketingPodcast #MarketingLeadership #MarketingStrategy

Understanding marketing metrics is key to showcasing your value. In the latest episode of The Smarter Marketer Podcast, Host James Lawrence 🚀 chats with Fractional CMO Taz Bareham about tracking the metrics that truly matter. Here are some key takeaways: 👉 Aligning business with marketing: Build trust through transparency and accountability with strategies that deliver results. 👉 Data with context: Metrics tell complex stories. Avoid oversimplifications and uncover deeper insights. 👉 Balancing priorities: Learn how to effectively manage long-term brand growth and short-term performance goals. 👉 Relationship-building: Turn colleagues into advocates, helping secure buy-in from leadership. Tune in for practical tips that will help you connect the dots between your marketing efforts and business success, bringing real value to your organisation. Listen to the full episode for more - link in comments! #digitalmarketing #rocketagency #digitalmarketingagency #metrics

What’s missing in your business growth strategy? Could it be a better collaboration between sales and marketing? On the latest episode of The Turbo Branding Show, I’m joined by Mark Repkin and John Fox, two seasoned experts who have helped businesses unlock their full potential through strategic alignment. They reveal how they guided one company on a journey from $18M to $50M in revenue — and how you can apply their proven strategies to your business. Tune in to the full podcast to learn from their experiences building teams that can light up an income statement! https://lnkd.in/gviUuJgd #TheTurboBranding Show #SueKirchner #BrandStrongMarketing #IgniteBigGrowthByLeveragingYourBrand #MarkRepkin #JohnFox #MarkRepkinAndAssociates #VentureMarketing #SalesUnicorns #LeadershipGrowth #BrandBuilding #BrandingTips #BusinessSuccess #MarketingStrategies #BusinessGrowth #BrandStrategy #BusinessLeadership

What’s missing in your business growth strategy? Could it be a better collaboration between sales and marketing? On the latest episode of The Turbo Branding Show, I’m joined by Mark Repkin and John Fox, two seasoned experts who have helped businesses unlock their full potential through strategic alignment. They reveal how they guided one company on a journey from $18M to $50M in revenue — and how you can apply their proven strategies to your business. Tune in to the full podcast to learn from their experiences building teams that can light up an income statement! https://lnkd.in/gvzx_eSj #TheTurboBranding Show #SueKirchner #BrandStrongMarketing #IgniteBigGrowthByLeveragingYourBrand #MarkRepkin #JohnFox #MarkRepkinAndAssociates #VentureMarketing #SalesUnicorns #LeadershipGrowth #BrandBuilding #BrandingTips #BusinessSuccess #MarketingStrategies #BusinessGrowth #BrandStrategy #BusinessLeadership

Let's talk STAKEHOLDER Engagement. What does it really mean? Of COURSE we think we are giving our attendees what they want. As planners, we feel like we are providing all stakeholders with constant metrics on ROI. But is their ROI your ROI? Or ROE? ROX? What really makes them buzz with happiness after an event and is it the same for everyone? As a planner, our job is to look at the event before we execute from the lens of every type of stakeholder possible to make sure they are engaged. Before I launch an event, I pretend I know nothing about the event and walk through the process as a new attendee, a new sponsor, a new exec. See below for a sound bite from my interview with Matt Kleinrock...lots of fast and furious info that boils down to....stakeholder engagement always MATTERS.

The Flexibility of Brand Communication Brand identity can stretch and be communicated differently for internal and external audiences, as long as the core values remain consistent. EP#44, RLU Podcast with David Howell, CMO @ Legit Security This discussion with David was super intriguing because of many reasons, but being the first CMO on the show. We talked about all things brands and the challenges associated with building a start-up brand...... something I find absolutely fascinated. Tune in tomorrow, to hear David Howell share some super valuable insights. #podcast #marketing #sales #leadership

What’s missing in your business growth strategy? Could it be a better collaboration between sales and marketing? On the latest episode of The Turbo Branding Show, I’m joined by Mark Repkin and John Fox, two seasoned experts who have helped businesses unlock their full potential through strategic alignment. They reveal how they guided one company on a journey from $18M to $50M in revenue — and how you can apply their proven strategies to your business. Tune in to the full podcast to learn from their experiences building teams that can light up an income statement! https://lnkd.in/gvzx_eSj #TheTurboBranding Show #SueKirchner #BrandStrongMarketing #IgniteBigGrowthByLeveragingYourBrand #MarkRepkin #JohnFox #MarkRepkinAndAssociates #VentureMarketing #SalesUnicorns #LeadershipGrowth #BrandBuilding #BrandingTips #BusinessSuccess #MarketingStrategies #BusinessGrowth #BrandStrategy #BusinessLeadership

Absolutely thrilled to be featured on The CMO Network podcast! ➡️ It was an insightful discussion on leadership, authenticity, and the power of building genuine relationships. Key takeaways: 1️⃣ Value your team members as individuals and envision their future growth. 2️⃣ Challenge traditional branding by focusing on strong client relationships. 3️⃣ Create authentic content that truly connects with your audience. Tune in to the full interview and join the conversation. Let’s elevate our marketing and sales strategies together! Listen here: https://lnkd.in/g4e54n39 #MarketingLeadership #TeamBuilding #CMOInsights #1MillionWomenby2030