Jennifer Quigley-Jones’ Post

In today's ever-evolving business landscape, companies must continually innovate to maintain relevance and capture the attention of their target audience. The specific strategies they employ - be it fierce competition, developing entirely new markets, or fostering emotional connections with customers - can be pivotal in determining their success. Here are some intriguing marketing strategies that showcase how brands navigate challenges and connect with their audiences in unique ways: 🔴 Red Ocean Strategy Competing in a crowded market where innovation takes a backseat to pricing and incremental differentiation. Example: Indigo and SpiceJet, both low-cost airlines, compete directly by offering affordable flights. It is the survival of the fittest on a global or national scale. 🔵 Blue Ocean Strategy Creating untapped markets by focusing on innovation and customer needs instead of rivals. Example: Uber disrupted transportation by introducing an app for on-demand rides, making traditional competition irrelevant. 🧸 Pediatric Marketing Strategy Engages younger audiences by creating products that appeal to them directly. Example: Bayer made children’s vitamins playful and memorable by associating them with Flintstones characters, making health fun for kids. 🦍 Guerrilla Marketing Strategy Generates buzz and perceived demand, often using unconventional tactics. Example: Febreze created rooms with unpleasant smells masked by its sprays, convincing blindfolded participants the rooms were fresh. This creative approach built trust and word-of-mouth promotion. 🎵 Surrogate Marketing Strategy Promotes products indirectly, especially when direct advertising is restricted, by emphasizing associated values or experiences. Example: Imperial Blue launched music CDs under its brand, creating a connection with its audience while staying within advertising guidelines, effectively associating music with its identity. These marketing approaches showcase the transformative potential of creativity, deep customer understanding, and innovative thinking in reshaping industries and connecting with audiences. Which strategy do you find most compelling? Or are there other approaches that have captured your interest? Let’s discuss ! 👇 #MarketingStrategy #Innovation #BusinessGrowth #CreativeApproaches

Imagine reaching your audience at the exact moment they’re going somewhere or getting something done. That’s the power of #Uber and #UberEats — and it’s why 𝟴𝟰% 𝗼𝗳 𝗿𝗶𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝟴𝟳% 𝗼𝗳 𝗲𝗮𝘁𝗲𝗿𝘀 𝗳𝗲𝗲𝗹 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲𝗹𝘆 about these platforms. This isn’t just advertising—it’s engagement with purpose. 𝗧𝗵𝗲 𝟮𝟬𝟮𝟰 𝗠𝗼𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗜𝗻𝗱𝗲𝘅 gives you the tools to turn this trust into action, driving brand affinity and ROI like never before. 𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁: • How Uber’s positive sentiment drives stronger brand recall and results. • Why your message reaches audiences at pivotal decision-making moments. • Key strategies for success with Uber Advertising’s innovative solutions. Ready to move your brand forward? Read the report now: https://lnkd.in/ectm8DUm #UberAdvertising #Advertising #Ipsos

💡✨ New research from TikTok and Tracksuit just revealed the ultimate marketing duo: Brand Building + Performance Marketing = BFFs (Best Friends Forever) for business growth! 🎯 For too long, these two have been seen as rivals—brand building for the long haul and performance marketing for immediate results. But this new study proves they’re stronger together, especially on TikTok. The magic happens when high brand awareness supercharges your performance campaigns, driving up conversions by as much as 2.86x! 🚀 Whether you're on TikTok or any platform, this lesson holds true: brand building creates a solid foundation for your performance marketing to truly shine. Don’t pit them against each other—let them work hand-in-hand for long-term success. 💼💪 Check out the key sound bites from the research below! 👇 However also check out the research it is a worthwhile read. https://lnkd.in/gWUDZEGD #BrandBuilding #PerformanceMarketing #TikTokMarketing #GrowthHacks #MarketingTips #AwarenessAdvantage ✨

We started pitching "micro-campaigns," and they are winning - big time. These tight turn campaigns allow our clients to jump on trends, connect in real time, and stay relevant without dragging things out. And we’re seeing results with triple-digit❗️ social growth. Today, it’s all about short bursts of targeted content that cut through the noise fast. 💡Check out these two that inspired some of our recent micro-campaigns: 1. Dunkin’s “Ready, Set, Pumpkin!🎃”: Dunkin’ launched its Pumpkin Spice line early this year with a series of short teaser posts across social media tied in to a limited-edition Pumpkin Spice Dunkin' Spiked beverages (2% alcohol). This scarcity mindset drives quick action from customers, allowing Dunkin’ to generate a burst of consumer excitement and buzz by focusing on a brief window of seasonal availability to a very specific consumer. 2. Sour Patch Kids “Translator App”🍬: Sour Patch Kids played up its mischievous brand personality with a fun, micro-campaign by launching a “translator app” (www.SourTranslator.com) that helped Gen Z employees decode corporate jargon through humor-driven content. The campaign was short but impactful, using meme culture and snackable video content on platforms like TikTok to create quick, relatable engagement with minimal overhead. The lesson? Consumers don’t have the patience for a 6-month content calendar anymore. Micro-campaigns keep the momentum going, and when done right, they hit harder and stick longer. #MarketingTactics #MicroCampaigns #MarketingMicroCampaign #BurstCampaigns #ResultsOverFluff #Branding #The21A #The21stAgency

In an era defined by predictability, the emergence of 'Creative Bravery' marks a big shift. Creative Bravery, as coined by Shant Oknayan, Vice President of TikTok Global Business - Asia, Oceania, and Africa, urges brands to embrace curiosity, imagination, vulnerability, and courage in their marketing endeavors. Ready to revolutionize your marketing strategy? Dive into the article to learn more: https://lnkd.in/gi622rtM #CreativeBravery #MarketingTransformation #MartechAsia

The biggest risk any brand can take is to be boring, invisible, or both. Trouble is, CMO’s have never had more complexity to navigate. Anyone with a TikTok account can shape culture. Few brands have the conviction to be categorically unique. And how do you align modern marketing teams composed of specialist agencies and content creators? Bottom line: earning attention in 2024 has never been harder. TruthMap™ is a decision-making framework that helps to grow brand while being more precise with where marketing budgets are being applied. Using your unique TruthMap™, CMO's shift from reactive marketing efforts chasing trend to proactively building equity in your brands differentiator, with aligned action with cross-functional teams and out of house collaborators. In the coming months, we're publicly launching the agency tool that we’ve been using to multiply growth for iconic brands for over ten years. Join the waitlist to create your brand’s TruthMap™: https://lnkd.in/gPcxPQY6

In today’s competitive market, *Deadpool* didn’t just succeed—*it thrived*. But it wasn’t by following the rules; it was by breaking them. From its edgy humor to its boundary-pushing, fourth-wall-breaking marketing campaign, Deadpool connected with audiences in a way that was fresh, bold, and unforgettable. This wasn’t by chance. It was a deliberate marketing strategy that understood its audience, embraced the unconventional, and captured attention. Deadpool became a cultural phenomenon because its campaign was authentic, relatable, and most importantly, it stood out. For brands looking to leave their mark, this is the key lesson: in a crowded marketplace, it’s not enough to have a great product. You need a marketing strategy that breaks through the noise, tells your story, and speaks directly to your audience. At Gleam Pulse, we believe in crafting unique, tailored marketing strategies that help brands stand out and connect, just like Deadpool did. If you’re ready to explore bold, innovative ways to elevate your brand, let's talk. After all, your brand’s success could just be one great strategy away. #MarketingStrategy #DeadpoolSuccess #BrandInnovation #AudienceEngagement #CreativeMarketing #GleamPulse #ContentCreation #DisruptiveAdvertising

𝗪𝗵𝘆 𝗱𝗼 𝗯𝗿𝗮𝗻𝗱𝘀 𝗹𝗶𝗸𝗲 𝗡𝗶𝗸𝗲 𝗮𝗻𝗱 𝗔𝗽𝗽𝗹𝗲❟ 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗼𝘂𝘀𝗲𝗵𝗼𝗹𝗱 𝗻𝗮𝗺𝗲𝘀❟ 𝘀𝘁𝗶𝗹𝗹 𝗽𝗼𝘂𝗿 𝗯𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗶𝗻𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Because staying relevant is the game. Recognition doesn’t guarantee loyalty, and markets evolve daily. Consistent marketing keeps your message fresh, connects with new audiences, and reminds existing customers why they matter. No matter how "big" your brand gets, disappearing from the spotlight gives your competitors room to shine. Marketing isn't just about being seen—it's about staying remembered. So, whether you're a startup or a market leader, always stay in front of your audience. That's how you win, not just survive. #brandmarketing #businessdevelopment #MondayMotivation #success

Once upon a time, in a galaxy not so far away, a marketer walked into a bar... and ordered a brand awareness campaign! But here's the twist: the bartender was a digital strategist who served engagement metrics instead of drinks. They ended up crafting the perfect blend of content and creativity that went viral faster than you can say 'ROI'. Moral of the story? In the world of marketing, sometimes the best campaigns start with unexpected collaborations and a sprinkle of digital magic! 🚀✨ #MarketingFables #DigitalHumor #CreativeCollabs

Make me laugh and you're hired 🤓! A sentence you'd never hear 🙄 But again does humor really correspond with marketing ? For sure ! ✨ Humor in marketing is a game-changer. It grabs attention, leaves a lasting impact, and cultivates a positive bond with the audience. When brands use humor effectively, they can make their advertisements spike in engagement and shares, expanding their reach and visibility. A well-timed joke or a witty ad humanizes a brand, making it more relatable and approachable, thus boosting customer perception and loyalty. In a saturated market, funny content shines through, making it easier for consumers to recall the brand and its message. By infusing humor into their marketing game plan, brands not only connect better with their audience but also set themselves apart from the competition. Humor isn't just about laughs; it's a powerful tool for brands to forge deeper connections and stand out in a crowded digital landscape. #Marketing #Humor #BrandBuilding #Engagement