Good Fortune Collective’s Post

The biggest risk any brand can take is to be boring, invisible, or both. Trouble is, CMO’s have never had more complexity to navigate. Anyone with a Tik Tok account can shape culture. Few brands have the conviction to be categorically unique. And how do you align modern marketing teams composed of specialist agencies and content creators? Bottom line: earning attention in 2024 has never been harder. In the coming months, I’m publicly launching the agency tool that we developed at Good Fortune Collective to multiply growth for iconic brands for over ten years: TruthMap™ is a decision-making framework that helps to grow brand while being more precise with where marketing budgets are being applied. Using your unique TruthMap™, CMOs shift from reactive marketing efforts chasing trend to proactively building equity in your brands differentiator, with aligned action with cross-functional teams and out of house collaborators.   I can’t wait to start this process with you. Join the waitlist to create your brand’s TruthMap™. https://lnkd.in/g6FgW8ET

Transform your brand into a viral sensation with the magic of creative bravery! Discover how in our latest dive into TikTok's game-changing strategies! 🌈🚀 Hey, Marketers! Ever wonder what keeps brands growing and buzzing in today’s fast-paced digital world? It’s all about stepping into the unknown with a bold heart and a creative mind! 🌟 TikTok's What's Next Trend Report (https://lnkd.in/dg7HkVHx) shines a light on a golden strategy for brands aiming to make a splash: Creative Bravery. It's not just a buzzword; it's your brand’s new superpower. 🦸♂️✨ Here’s a breakdown of what this means for you: Embrace Vulnerability: Show your brand's unique quirks and dive into strategic risks. This approach not only sets you apart but builds a deeper connection with your community. 🌈🔑 Local Heart, Global Impact: Your local stories can capture the world's attention on platforms like TikTok. Use insights specific to our South African vibe to create content that resonates globally. 🇿🇦🌍 Storytelling Magic: Forget the old start-middle-end narrative. Engage your audience with dynamic, collective storytelling that keeps them guessing and engaged. Surprising twists and shared experiences win hearts. ❤️📖 And here’s how you can put this into action: Co-create with Your Community: Give your audience a voice in shaping your brand’s journey. Engage in conversations and let their feedback inspire your next creative leap. 🤝🎨 Infuse Fun into Every Interaction: Use humor, joy, and comfort to connect. A little fun goes a long way in building lasting relationships with your audience. 😄🌟 Leverage Cutting-Edge Tech: Use TikTok’s innovative tools to amplify your storytelling, making every piece of content an unforgettable experience. 🚀🔧 King Price’s TikTok campaign is a stellar example, where embracing these practices led to doubled traffic quality and a sixfold increase in conversion rates. Now, that’s the power of Creative Bravery! 🎉💼 Ready to transform your brand engagement strategy? Dive into the world of Creative Bravery, and let’s make your brand unforgettable together! 🌟💬 #BrandEngagement #CreativeBravery #DigitalMarketing #TikTokTrends #BusinessGrowth

In an era defined by predictability, the emergence of 'Creative Bravery' marks a big shift. Creative Bravery, as coined by Shant Oknayan, Vice President of TikTok Global Business - Asia, Oceania, and Africa, urges brands to embrace curiosity, imagination, vulnerability, and courage in their marketing endeavors. Ready to revolutionize your marketing strategy? Dive into the article to learn more: https://lnkd.in/gi622rtM #CreativeBravery #MarketingTransformation #MartechAsia

🙅♀️ No shade to Cannes, but we do it for the fans. 😍 Great post from Tiffany Richardson on our team. 🏆 Awards are great. We always strive for excellence at Song Candy Media, but the most rewarding feelings come from the #community love we see surrounding our work. When #tiktok community members rally around the #brandentertainment we create with our clients and give us their stamp of approval, nothing beats that feeling! That's #communitymarketing done right! #socialmediamarketing #communitymarketing #brandentertainment #adagency

The advertising landscape is experiencing a profound transformation, with traditional media budgets being reallocated to support creator-led campaigns. This shift is particularly notable among large B2C brands. Rather than merely purchasing media space, these brands are now channeling their resources into collaborations with content creators. This strategic pivot is driven by a nuanced understanding of modern consumer preferences. Today's audiences seek content that is not only creative but also authentic and aligned with their values and experiences. By engaging with creators, brands are doing more than securing visibility. They are investing in compelling storytelling and authentic engagement, strategies that are increasingly demonstrating greater efficacy and impact.

TikTok 102: Staying On Trend is now out! In part 2 of our TikTok mini-series, we dive into how to thrive (and not just survive) the world of trends, and how you can participate in a meaningful way for your brand. Check it out on The Slice: https://lnkd.in/eHE9QneD

In the world of advertising, there is a firm belief that as long as life exists on this planet, the industry will continue to thrive. Advertising is an expansive field that engages billions of people globally. At its core, the industry revolves around two fundamental tasks: creating content and it's placement in media. During the content creation process, two critical factors are considered: the target audience and the media platform for its release. When it comes to media placement, the primary focus is ensuring the content resonates effortlessly with the intended audience. The key to success lies in staying attuned to the evolving preferences of consumers and adapting swiftly to the ever-changing landscape of media platforms. Instead of viewing these changes as obstacles, they should be embraced as opportunities to grow and innovate.

Ever wondered how some brands effortlessly captivate their audience while others struggle to make a ripple? 💫 The answer lies in a phenomenon sweeping the marketing world: User-Generated Content (UGC). 📱 Fact: 90% of consumers trust recommendations from their peers over traditional advertising. (Source: Nielsen) Picture this: Your customers, armed with smartphones and a genuine love for your brand, become your most powerful marketing force. They share their authentic experiences, create compelling content, and amplify your message far beyond your wildest dreams. Did you know? Businesses incorporating UGC into their strategy see a 20% increase in website conversions. (Source: HubSpot) But it's not just about numbers; it's about building a movement. UGC fosters a sense of belonging, sparks conversations, and transforms passive consumers into passionate brand advocates. And here's the kicker: UGC isn't a trend; it's a seismic shift in how we approach marketing. It's about authenticity, trust, and harnessing the collective power of your audience to propel your brand to new heights. Are you ready to crack the code to marketing success? Join the ranks of trailblazing brands embracing the UGC revolution, and let's write the next chapter in your brand's story together. #UGC #MarketingMagic #ugcmarketing #hiringnow

Great framework to consider here. Amid new measurement and strategy tactics, common campaign pathways aren't maintaining the same efficiency as before. How we assess creativity is ever-evolving, especially as consumers are more aware of forced attempts at authenticity. Agencies developing an "earned muscle" in their campaigns help to demonstrate more confidence and adaptability toward consumer trends, changing platforms, and media relationships. #Advertising #Media #ConsumerTrends

Hear me out, Your mantra needs to be "louder and prouder". Most brands assume the key to success is to keep feeding content to the internet. And you need money to generate infinite content. You are not alone, if you agree to this. Unknown to many, brand amplification needs streamlining your strategy by focusing on 𝐟𝐞𝐰𝐞𝐫, 𝐛𝐢𝐠𝐠𝐞𝐫 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐤𝐞𝐲 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 across channels. It’s a marketing myth that an increased budget or a larger team will automatically solve your problems. BE CREATIVE without depending on budget. BE EXPERIMENTAL without solely relying on paid ads. In short, 💡Do fewer, more meaningful things. 💡Unify your messaging across touchpoints. 💡Have more impact. Still confused about how, let's connect over virtual coffee.