Jeff Rosset’s Post

How to lose loyal customers 👇 My dad had a 'courtesy' call from Beer 52. They asked if he would like 4 free beers next month. He said yes. Why wouldn't you? They told him this would increase his subscription by £X. To which he responded, "so this is a sales call?" It went downhill from there. And he came very close to cancelling completely, he still might. What blows my mind is the fact they thought tricking someone would work. Maybe it does sometimes, but that's nothing to be proud of. If they'd called and said 'just to let you know, you can get 4 extra beers each month for £X', anyone who was thinking 'I could do with a few extra' would have been an easy yes. Even if my dad had wanted more, this call stopped him saying yes and nearly lost them a loyal customer. Don't try and scam people into buying from you. Deliver value and show them what else you can do for them. If they don't want it, that's their choice. #CustomerService #Growth #Business

  Ask Uncle Phil Fridays Trick or Treat Last week we participated in the annual tradition of trick or treat. Kids all across America got dressed up and went door to door in hopes of coming home with a bag full of their favorite holiday snacks. FYI, my favorites were always Smarties and Rice Krispy Treats. Watching the kids at church take part in a newer tradition called Trunk or Treat last week, I realized we can learn a lot from this fun 3 hour annual event by examining the parallels between trick or treating and sales! It’s a way to highlight key selling principles through a familiar and fun tradition. 1. Preparation Matters: Just like those kids who put effort into their costumes, sales professionals who invest in preparing their presentations and understanding their customers stand out. When you’re polished, people notice and they’re more likely to give you what you’re asking for. 2. Professionalism Wins: Comparing polite trick-or-treaters and salespeople is spot-on. Good manners, professionalism, and a positive attitude can set you apart from competitors who might not approach things with the same respect. The kids that walk up the driveway vs the yard, say hello and thank you with a genuine smile, are far more successful vs the loud rude kids who just open their bags with an untitled look expecting you to fulfill their desires. Yes, this one does appear to be personal lol. 3. Building Rapport: People naturally want to give more to those they like. In sales, building rapport and establishing a connection can lead to greater rewards, whether that’s more business or better referrals. We tend to give more to the kids that we like. We feel happy giving the polite grateful kid an extra Snickers or two. 4. You Have to Ask: If you don’t ask for it, you don’t get it. The same applies in sales. You have to be willing to make the ask to close the deal. 5. Rediscovering Boldness: I hope this last point really hits home. Somewhere along the way, we often lose that childlike boldness to put ourselves out there. Reclaiming that mentality, being unafraid to knock on doors and ask for what we want can be transformative in sales. Finally, it's a reminder that at one point in our lives we were not afraid to invest 3 hours of our time to knock on 200 doors asking a complete stranger to give us something. Now it's like pulling teeth (probably from years of eating Tootsie Rolls) to motivate ourselves or others to knock on our customers door to set a self generated lead or at times even drive to the house of a customer who asked us to come out. Great advice for sales professionals to take to heart: prepare, stay professional, make the ask, and put in the work. As you know, the treats will definitely be worth it! Are you in need of assistance? Book a 30-minute discovery call with Phil!

Have you sorted out your customer gift hampers for Christmas yet? You know they're the ones you send out each year to thank your clients for their loyalty, for giving you business, and for keeping your business alive and growing. What do you send them? Are they the same old generic products? A bottle of Prosecco nobody has ever heard of or a box of Scottish shortbread and a selection of items readily available from your local supermarket? Is this a well-thought-through message of thanks or just a tick-box exercise? do you not think your clients can recognise the difference? Do something different and see what a business like The Norfolk Deli can offer. We specialise in artisan local produce. Products you definitely won't find in the supermarkets and products made by small artisan Norfolk businesses using locally grown/cultivated products. Make your client gift the talking point, stand out from the crowd, and be remembered and in return, they'll remember you and your business. Why not take a look at what we have to offer and see how we can give your business the competitive gifting edge this Christmas? Visit www.norfolk-deli.co.uk

Some deals take creativity… others take 384 donuts. Here’s the story: A sales rep had been trying to close a prospect for 8 months—calls, emails, LinkedIn messages—you name it. No response. Nada. So, they took a different approach: Donuts. Every. Single. Week. After sending donuts every week for 8 months straght, the prospect finally came around and not only took a demo but wound up buying. How did they celebrate the deal? Over a box of donuts, of course. Key takeaway: Consistency wins. But creativity? That’s what seals the deal. Sometimes, it’s not about the perfect pitch—it’s about showing up in an unforgettable way. As cheesy as it sounds, when your follow-ups fall flat, mix in a little sugar. 🍩 #Sales #Persistence #brand30

Some people treat prospects like the Christmas chocolates your parents buy for the holidays. They sit there staring at you, practically begging to be opened, but you’re told, “No, they’re for Christmas don’t touch them.” It’s similar to those prospects who say, “Call me in six months.” Sure, you could wait, but why not check in after two or three months? A lot can change in that time. Just like the chocolates what’s stopping you from enjoying them now and then simply buying more later? Speaking of chocolates, I’d better head to Tesco to grab more Celebrations before my mum notices they’ve disappeared. SalesJacker #sales #prospecting #coldcalling

Two pizza places, same street, same menu 🍕—but one has 5-star Yelp reviews, and the other has… crickets. Where are you grabbing lunch? That’s why customer references matter. They’re the 5-star reviews for our business! ⭐ Let’s give prospects something to chew on. #Sales #MarketingStrategy #CustomerTestimonials

What I learned about sales this weekend...   It’s been a long time since I’ve bought “stuff” since in all practical terms, I have all the stuff I need. But I’ve built up a small list of “nice to haves” and finally went to the store. I encountered two sales people. Let’s call them Haley and Bob. Haley asked me how my weekend was going. She saw that I was looking at coffee machines and asked me what was important to me, and how I consume coffee. She steered me away from more expensive models that didn’t meet my needs, and towards a midrange machine that would. When I said I wanted to look around the store at some other things, she wished me happy browsing and to come back any time if there was anything she could help me with. She let me know that if I wanted to buy a few things, she would put together a deal, but she would need to include other departments in the process, because she didn’t want to take their commission for herself. I went to look at TVs, and that’s when Bob came along. Bob talked. A lot. About himself, about how he uses products, about how his family uses products, about every feature available and the best on the market. He never once asked about what I needed. He tried to upsell expensive warranties that Haley had already told me were a waste of money. He never included other team members, and as soon as he saw that I went back to talk to Haley about a deal, he pushed his way into the conversation.   Moral of the story: whatever you are selling, be like Haley. Haley got the deal. #itsaboutthecustomer #solvecustomerproblems  

My first First-Time Offer failed…   My second First-Time Offer failed…   My third First-Time Offer failed… a little less.   It was frustrating, but it taught me an important lesson…   You've got to get the pains right…   …not the pains YOU know they have…   It needs to be the pains THEY know they have.   Yesterday's newsletter talked about critical elements of headlines… and if there is ONE that is most important…   You need to be dialed in on the pains.   And just for clarity… nobody's pain is the lack of your services…   Your services are there to remove the pain.   Over time, I figured out how to focus on my client's pains…   And then First-Time Offers started selling like hotcakes.   #leadershipqualities #salesandmarketing #growthstrategies

When was the last time you ran a sale that wasn't out of desperation to move stock, that wasn't out of hope people buy, but you did it totally for fun because why not make $8k on your birthday in a matter of hours? That was my strategy for my birthday weekend sale. This idea popped into my head that I wanted to earn $8k on my birthday...because...why not? I reversed engineered my promo from there. I sold my 1:1 VIP Intensive at an amazing rate (which I rarely make available in the first place, EVER), had a specific customer in mind for it, and it sold out fast. Black Friday is coming and you can get inspired by my very simple, very non-fancy approach to closing high ticket. I break down 4 tips on how you can implement this too. PS - Thank you so much for the birthday wishes! I got way too many messages to reply to them all, but know that I saw them and I'm grateful. #businesscoach #salescoach #brandingpro #therebrandexpert #makemoresales #businesscoachforentrepreneurs #sixfigurebusiness

 In a busy market, I saw a street vendor selling fruits. A customer was arguing with him over a minor price difference.   The vendor calmly said, "Ok, sir, you can have it for your price."   The customer smiled and bought more fruits.   Later, I asked the vendor, "Why did you agree so easily?"   He replied, "I would rather win a customer than a small argument for the day. Beside that he took more quantity, so I am also not in loss."   𝑪𝒉𝒐𝒐𝒔𝒆 𝒚𝒐𝒖𝒓 𝒃𝒂𝒕𝒕𝒍𝒆𝒔 𝒘𝒊𝒔𝒆𝒍𝒚, 𝒔𝒐𝒎𝒆𝒕𝒊𝒎𝒆𝒔 𝒘𝒊𝒏𝒏𝒊𝒏𝒈 𝒊𝒔𝒏'𝒕 𝒘𝒐𝒓𝒕𝒉 𝒕𝒉𝒆 𝒄𝒐𝒔𝒕.   #CustomerService #Story #Wisdom #StoryTellerVK