Jeff Pabst’s Post

My fav emerging gaming streamer right now is HeyyVance. He combines horror and comedy in a unique way, and has successfully grown a big following in a short time--here's how: 1. Brand identity Twitch currently has around 8 million unique streamers each month, with 1.1 million broadcasting daily. To stand out in a crowded space you need to define a unique brand identity. In HeyyVance's case it's a mix of iconic sunglasses, horror games, humor, and quitting the game at jump scares. His consistent approach to tone, visuals, and streaming schedule has built brand recognition and familiarity, creating a strong connection with his audience. 2. Growth strategy To grow your audience on a platform with limited discoverability features you need to combine it with platforms and formats that prioritize discoverability and engagement--like short-form verticals on TikTok and Reels. Content with relatable humor, high shareability, and viral potential can accelerate growth substantially. The result of HeyyVance’s approach after just one year: - Instagram: 622K followers; top videos have 29M, 20M, and 17M views. - TikTok: 337K followers; top videos have 18M, 14M, and 12M views. - YouTube: 83K subscribers; top videos have 105K, 104K, and 94K views. - Twitch: 27K followers; top videos have 8K, 6K, and 6K views. In other words, finding your niche and leveraging short-form content are key to accelerating engagement and growth as a gaming streamer.

Your ad. Permanent. Unskippable. Block-Proof. Interested? Presenting Streamers—the platform that integrates directly into the streams of India’s top live gaming creators, ensuring your ads reach a fully engaged audience without interruption. Why choose in-stream ads? 1️⃣ Peak Attention: Gaming audiences are fully focused, giving your brand unmatched visibility. 2️⃣ Block-Proof: Ads are in-stream, so they can’t be blocked—even by YouTube Premium. 3️⃣ Lifetime Visibility: Our ads stay on the content for its entire lifespan, bringing in repeat viewers. 💥 And the best part? It’s ridiculously easy to get your brand rolling! Just Sign in, Select your slot, Upload, and Pay—all done in minutes. Sounds interesting enough? Write to us at [email protected] #GamingAds #BrandVisibility #AdTechD

🔕 2 out of 3 Gen Z members don’t see your ads. Why is that, and how can you fix it? ⚠️ The Challenge: 66% of Gen Z uses AdBlock 🚫, and 99% of young internet users skip traditional ads ⏭️. While gaming is one of their favorite entertainment platforms, traditional ads often feel intrusive and ineffective in this space. 💡 Our Solution: At APIQ Media Technologies , we bridge the gap between brands and players by placing clickable ads on live-streaming platforms that can’t be blocked by AdBlock. With interactive, contextual ads that align with the gaming environment, your brand is perceived positively by both streamers and viewers, performing 🚀 significantly better than traditional ads. Connect your brand with Gen Z on the most popular platforms like Twitch, Kick, and YouTube Live. Contact us for more information! #APIQLive #SteelSeries #GamingAds #GamingPartnership #LiveStreamAds #GenZMarketing #InteractiveAds

Fans then, fans now: it's a different world The times that entertainment providers could orient to fans as the consumer of content has long passed. Low-friction online publishing, UGC environments like traditional social media platforms (Instagram, Tiktok etc.) and new social platforms like Roblox and Fortnite all thrive on blurring the lines between creating and consuming. The stronger someone vibes with content, the deeper they want to engage. The entertainment properties that have the most success in the future will be the ones that best adopt to this new reality. Fandom is not static or one-way (anymore). It's dynamic, two-way and deeply personalized.

🎤 With 147 streamers we've run the first in the world voice recognition campaign on #Twitch For four weeks, our system has been detecting what inStreamly streamers were saying and based on it displayed relevant Monte Snack content to promote the snack offer to viewers and creators. How it works: 1. The streamer says one of the keywords referring to Monte Snack (including 'pause', 'be right back', 'hunger' or 'chew on something'). 2. The technology detects the keywords in-real time. 3. When these are detected, an animation promoting Monte Snack is automatically displayed on the stream, and a message with a link appears in the chat, redirecting traffic to the selected page. ✅ This seamless integration enhances engagement and paves the way for contextual and dynamic advertising in gaming streams. Thank you LiquidThread, GameLab and Zenith for running with us this campaign for Zott brands. Big kudos to the entire inStreamly team that implemented the new mechanism technology with our streamers. This is another unique live contextual technology we introduced on our platform. Among many mechanism, we can track what happens in the streamed game (Game Reaction Mechanism), and what people say on the chat (Chat Reaction Mechanism)... and a 130k+ streamer network to make it work. If you want to make your brand presence on Twitch or YouTube unique - reach out. We operate across 20+ countries and always ready to discuss soem creative ideas for your marketing to GenZ. If you are the agency or esport team and just want to use technology across your creators, it's possible too. #twitch #marketing #gamingmarketing #influencerstrategy

Celebrated by the community! Twitch live-streams are a core part of the marketing strategy for many game publishers. For us, as a leading games marketing agency, having in-house expertise in live-streaming — alongside creator and media campaigns — is essential. This combination allows us to craft highly impactful communication campaigns. More than 70% of our creator campaigns typically consist of live-streaming content. Our creator team works hand-in-hand with our live-streaming experts, delivering the best content mix to meet our clients' goals. Plus, our ad creative team gains valuable insights for developing community-focused media assets. By combining the strengths of our creator, media & creatives, and live-streaming teams, we’re able to design powerful Twitch platform strategies tailored specifically to our clients. Client: Playa Games GmbH Project: Shakes & Fidget  Start: 03/20/2021 Follower count: 94.241 (organic growth) Hours streamed: 1.434 (as of 10/25/2024) https://lnkd.in/e2-AmVtq A big shout out to our in-house live-streamers: Mozone, Tuny, and Waves, who stream nearly every day. Much respect! We can build your twitch team. Talk with us. MOTHERSHIP TALENTS #Twitch #Livestream #Mothership #teamyoufirst #Creator

Live streams present a huge opportunity for marketers due to their authentic and dynamic nature — but it's tricky to use this medium effectively because interruptions to live content can be particularly annoying for users. 😩 In 𝐥𝐢𝐯𝐞 𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠, best creatives do not interrupt content. ❌ They find ways to integrate natively 𝘸𝘪𝘵𝘩𝘪𝘯 content to get in front of the right audience without evoking negative associations. ✅ However, it is more challenging to scale authentic brand sponsorships to give a campaign meaningful reach while preserving its authenticity. 👀 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 + 𝐬𝐜𝐚𝐥𝐞 = 𝐢𝐦𝐩𝐚𝐜𝐭 💄 LIVAD Technologies allows brands to use 𝐑𝐢𝐜𝐡 𝐌𝐞𝐝𝐢𝐚 creatives to reach their target audience authentically via live streams on Twitch, KICK, YouTube, and Trovo (Tencent Games), without interrupting the viewership experience, and to scale these campaigns with the participation 1000s of streamers. ⚡

What many managers, agencies and even creators doesn’t do, is to share exactly where their audience is from to brands, publishers and whatnot. There’s millions of creators that have their content in English, and no matter where they live. Their audience can still be completely somewhere else that the sponsor has no idea about. From experience when working with some big gaming publishers (I won’t name them 😅). Many of them don’t even ask the agency / creator. Don’t just look at the follower and view count and assume it’s going to be a majority of US or UK audience. The same goes for YouTube and Twitch. Here’s my TikTok & Instagram stats the last 2 months. Even if my content is purely in English. You can clearly see how mixed the audience is 👇

"Kai Cenat’s month-long “Mafiathon 2” livestream just ended, crowning him the most subscribed creator on Twitch by a significant margin. If that sentence means nothing to you and you work in the entertainment business, it’s time to get to know the world of livestreaming.." Wise words from Robert Steiner in his piece today in Variety. A recent survey revealed that Generation Alpha, aged 13 and under, is particularly drawn to livestreaming, with nearly 8 out of 10 individuals spending at least an hour daily watching streams. This statistic underscores the immense popularity and influence of livestreaming among younger audiences. Creators like Kai who excel in livestreaming play a vital, and growing, role in the content ecosystem. As the industry mantra goes, it's crucial to "meet the audience where they are." However, the lack of awareness among many professionals about the leading personalities on platforms like Twitch and YouTube raises questions about how well they truly understand their audience's preferences. Understanding the appeal of livestreaming and the creators who have mastered it is essential for staying relevant in today's content landscape. By recognizing the significance of this medium and the reasons behind its popularity, individuals can better engage with audiences and adapt their strategies to meet evolving viewer preferences. Don't just meet them where they are. Find out why they're there.

The magic ingredient for a successful Twitch partnership? Authenticity. On Twitch, viewers crave genuine connections. They watch streamers because they trust them and identify with their passion. This trust extends to brands that partner with the right creators. Here's how to cultivate authenticity in your Twitch collaborations: ➤ Choose creators who truly believe in your brand: A forced endorsement will fall flat. Find streamers who genuinely use and appreciate your product. ➤ Give creators creative freedom: Allow them to integrate your brand into their streams in a way that feels natural and aligns with their content style. ➤ Focus on community engagement: Partner with streamers who actively interact with their viewers. This interaction fosters trust and encourages viewers to connect with your brand. By prioritizing authenticity, you build trust with both the streamer and their audience. This trust translates into genuine engagement and a positive brand perception on Twitch. Side note: If you’re struggling to choose between two creators you like, HypeAuditor's Twitch Comparison tool can help you compare key metrics like follower growth and average viewers to make selection a bit easier: https://casthr.co/l/em