Jeff Walcoff’s Post

The Art of Tailoring Marketing Events for Maximum Impact: - Researching Your Audience - Setting & Achieving Objectives - Venue - Branding - Data Analytics - Partnering With Other Brands - Post-Event Debrief #Marketing #EventOrganization #Business #Branding

Research taken from The CMO Survey suggests that since the pandemic, marketing budgets as a percentage of the overall company budget have reached an all-time high, with a focus on brand building outpacing customer relationship management. CMO's and marketing directors are realising the importance of enhancing brand loyalty, reputation and affinity for a healthier business. These methods vary from investing in technology, social presence and experiential activations. As a marketing leader, how are you investing in your brand? Full read: https://lnkd.in/gBjpeJfX

https://lnkd.in/gR9MVjKk Marketers, let's redefine our approach. "Experiential marketing" isn't simply an elevated form of event marketing; it's a strategic discipline rooted in psychology and designed for lasting influence. While event marketing excels at orchestrating logistics and overcoming physical limitations, experiential marketing delves into the art of persuasion, crafting impactful narratives that resonate with your audience long after the experience ends.

In an age where reels dominate, why are events more critical than ever? Check out our article, which reveals the unmatched power of face-to-face interactions in modern marketing. Discover how leading brands utilize events to amplify their message and resonate deeply. #ModernMarketing #EventPower Check out the article: https://lnkd.in/gPyY8nwe

Event professionals, let's talk about the power of brand marketing in our industry. In a world where 52% of event organizers struggle with audience acquisition (EventMB), and 75% of marketers say in-person events are their most effective strategy (Bizzabo), your brand can make or break your success. With 18+ years in marketing and a deep understanding of the event industry, I offer: Event Marketing: Boost attendance and engagement with strategies that set your event apart. Event Industry Business Marketing: Elevate your company's profile in this competitive landscape. Marketing Consultation: Get expert insights to refine your approach and maximize ROI. Speaking Engagements: Inspire your audience with actionable brand marketing strategies. My brand-centric approach has led to: • 300% year-over-year agency growth for 7 consecutive years • Viral content reaching millions • Transformative campaigns for clients across the event industry Whether you're planning a conference, running an event tech company, or looking to sharpen your marketing edge, I'm here to help you build a brand that resonates and drives results. Ready to elevate your event industry brand? Let's connect. Share in the comments: What's your biggest challenge in marketing your event or event-related business? #EventMarketing #BrandStrategy #EventIndustry

Ready to take your brand to the next level? Integrating above-the-line marketing efforts with in-person brand interactions is a game-changer! Connect with your audience on all fronts for maximum impact. Let's make your brand stand out and leave a lasting impression. #sustainabilty #events #planner #conference #eventprof #PeplerLeeEvents

Attribution For Event Spend... A better way It's not just events. All marketing suffers from the attribution fallacy, but here is how it affects events: First off let's explain why everyone is making the same mistake. Software vendors have convinced us they can tell us why people buy. That's why we think we should be able to explain every action having one singular reason for it. But B2B purchases don't work that way. They are influenced by multiple touch points of multiple stakeholders. So we need to move away from this obsession with single point attribution. Now let's look at events. We know people crave them. We know they touch multiple stages of the buyer journey. We know they move they can move the needle. But we can't expect each event to move the needle the same way for every buyer in every stage of the buying journey. We just need find a better way to understand how the needle is moved. Let's simplify it. I suggest we start with a tag that simply attaches to all event interactions. I don't believe we are looking for an exact lead source. We are looking to understand the customer journey and the impacts an event or events have. What are the catalysts to customers buying, increasing spend or their pipeline deal accelerating. Lets not argue over leads or argue over attribution, but rather understand the journey and which parts, such as an event, can contribute or accelerate commerce. Find the trends.

What role will events play in your marketing mix in 2025? How can you make you activations and sponsorships really pop to deliver ROI for your business next year? Marketers - take an hour away from your 2025 planning on 12th December to join me, Conrad Mills and Andrew Hill as we explore the trasnformative power of events for marketers in this FT Live webinar. Register below and let me know in the comments what questions or topics you'd like to see addressed. #events #marketing #eventprofs #communications #businessdevelopment #audienceengagement https://lnkd.in/e87_JVvc

🌟 Unlocking Brand Potential: The Vital Role of Trade Marketing 🌟 In today's dynamic business landscape, where competition is fierce and consumer preferences are ever-evolving, the significance of trade marketing cannot be overstated. It serves as a powerful conduit between brands and their target audience, elevating brand visibility and fostering meaningful connections. Let's delve into why trade marketing is a game-changer and how partnering with the right experts can amplify your brand's impact. 1️⃣ Enhanced Brand Visibility: Trade marketing strategies are designed to thrust your brand into the spotlight, ensuring it stands out amidst the noise. Through strategic in-store promotions, captivating activations, and innovative merchandising programs, brands can capture the attention of consumers at the point of purchase, leaving a lasting impression that resonates far beyond the store aisles. 2️⃣ Connecting with the Target Audience: At the heart of effective trade marketing lies the ability to forge authentic connections with your target audience. By understanding consumer behavior, preferences, and pain points, brands can tailor their marketing initiatives to speak directly to the needs and aspirations of their customers. This personalized approach fosters trust, loyalty, and long-term relationships, driving sustained business growth. 3️⃣ Partnering for Success: However, harnessing the full potential of trade marketing requires strategic expertise and execution excellence. That's why it's crucial to collaborate with a company that excels in crafting remarkable brand-winning activations. From in-shop promotions and BTL activations to meticulous mystery audits and impactful loyalty programs, the right partner can elevate your brand's presence and propel it towards unparalleled success. 🚀 Ready to Elevate Your Brand? 🚀 If you're looking to unleash the full power of trade marketing and drive meaningful connections with your target audience, look no further! Let's join forces and embark on a journey to unlock your brand's true potential. Reach out to me today to explore how we can create impactful trade marketing strategies tailored to your unique brand objectives. Feel Free to DM to Know more. #TradeMarketing #BrandVisibility #Connection #StrategicPartnership #BrandSuccess #events #marketing #merchandising #innovation #management #digitalmarketing #technology #Audits #creativity #startups #futurism #btlactivations #RWAactivations #Vanactivations #conferences #meetings #Branding

Screen scrolling alone doesn't cut it. Culturally. Events are the key beneficiary of a sustained upturn in total marketing spend (Bellwether report from the IPA). Category of ‘events’ saw budget expansion in Q1 2024 of +23.1% from a previous +15.9% in Q4 2023. In-person events (60%), video (59%), thought leadership (57%) and digital events (49%) are the top channels B2B marketing leaders are looking to leverage this year. Why? Brand awareness and new business, of course. How to prove ROI on brand awareness from events? - 🤷♂️ How to predict and budget for the amount of new leads? - 🤷♂️ The headlines are positive, and the argumentation is definitely on point. In-person events is extremely powerful tool to build new connections, and to strengthen existing ones. But I think it’s really important to have a reality check and recognise an elephant in the room: can marketers quantifiably justify an increase in spend? Links: 1. https://lnkd.in/eEtF66rK 2. https://lnkd.in/ek3i6wCW