Thanks to the team at The Frictionless Experience for giving me a chance to share some thoughts. This was my first podcast and quite a learning experience. The team there was professional and made the experience run smoothly end-to-end, helped guide me throughout, and waved the magic wand of the editor's paintbrush so that my podcast naivete didn't show through too much in the finished product.
I'm constantly humbled by the amazing talent in the analytics and personalization spaces, and I hope our view of the space can provide additional perspective as well that others find helpful. My own personal journey has been one of learning that there is material value in getting as many minds to the table as possible, informing them with elevated data narratives, and finding a real synergy between the expert opinions of our co-workers and the data narrative. Sometimes I think stepping away from discussions on the quality of data, platform, and identity resolution, and instead focusing on building solid narratives from data can perhaps help data and technology follow from narrative and curated experiences, rather than narrative and curated experiences following data and technology. I hope it's helpful to you.
NEW EPISODE 🎙✨ We're excited to have Jared Miller, Sr. Director of Web Analytics & Personalization at Kendra Scott, join us in the #Frictionless studio!
Jared shares how he uncovers stories within data, improves #userexperiences through #personalization and testing, and drives value by bringing incremental revenue to the business.
Join us as we discuss:
1️⃣ How to leverage #data analytics to uncover hidden opportunities for enhancing #digitalexperiences.
2️⃣ Establishing and executing a robust testing program to optimize the #userexperience and drive innovation.
3️⃣ The role of #eCommerce analytics in understanding customer behavior and driving business decisions.
4️⃣ How an #analytics team can use data insights to set and achieve revenue-driven goals, contributing to a company's growth.
Link in the comments 🔗
Strategic Sales | Data & AI
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